Horlicks Distributorship

Horlicks, one of the most popular health drinks in India, is widely consumed by people of all age groups. If you are interested in becoming a Horlicks distributor and want to know more about the eligibility criteria, terms and conditions, fees, and types of Horlicks distributorship, this article is for you.

Eligibility Criteria:

To become a Horlicks distributor in India, you need to fulfill the following eligibility criteria:

1. You should have a minimum investment capacity of Rs. 5 lakhs to Rs. 10 lakhs depending on the type of distributorship you opt for.
2. You should have a minimum of 500 square feet of storage space.
3. You should have a good understanding of the local market and the ability to distribute Horlicks products in the area.
4. You should have a valid GST registration.

Terms and Conditions:

Once you become a Horlicks distributor, you need to adhere to the following terms and conditions:

1. You need to purchase a minimum quantity of Horlicks products every month.
2. You need to maintain the quality and freshness of the products.
3. You need to maintain a healthy relationship with the company and other Horlicks distributors.
4. You need to comply with all the rules and regulations set by the company.

Fees:

The fees for becoming a Horlicks distributor depend on the type of distributorship you choose. The following are the fees for different types of distributorship:

1. Super Stockist: The fees for becoming a super stockist range from Rs. 5 lakhs to Rs. 10 lakhs depending on the location and size of the territory.
2. Distributor: The fees for becoming a distributor range from Rs. 3 lakhs to Rs. 7 lakhs depending on the location and size of the territory.
3. Retailer: The fees for becoming a retailer range from Rs. 1 lakh to Rs. 3 lakhs depending on the location and size of the store.

How to Take Horlicks Distributorship:

To take Horlicks distributorship, follow the below-given steps:

1. Visit the official website of Horlicks and go to the distributorship page.
2. Fill in the distributorship application form with your personal and business details.
3. Submit the form and wait for the company to review your application.
4. Once the company approves your application, you will receive a call from the company’s representative.
5. The representative will guide you through the process of becoming a Horlicks distributor and provide you with all the necessary information.

Types of Horlicks Distributorship:

There are three types of Horlicks distributorship available:

1. Super Stockist: Super stockists are responsible for distributing Horlicks products to distributors in a particular area. They have a larger territory than distributors and are responsible for maintaining inventory levels and managing the distribution process.
2. Distributor: Distributors are responsible for distributing Horlicks products to retailers in a particular area. They have a smaller territory than super stockists and are responsible for maintaining inventory levels and managing the distribution process.
3. Retailer: Retailers are responsible for selling Horlicks products to end customers. They have a smaller territory than distributors and super stockists and are responsible for maintaining inventory levels and ensuring the availability of products to customers.

“Becoming a Horlicks distributor is a lucrative business opportunity for those who meet the eligibility criteria and are willing to adhere to the terms and conditions set by the company.”