In the hub of East Coast manufacturing and industrial innovation, one event has become a must-attend for automation professionals: ATX East, the Automation Technology Expo. Hosted annually in New York City alongside MD&M East, Design & Manufacturing East, Plastec East, EastPack, and Quality Expo, ATX East delivers the full spectrum of smart factory solutions, robotics, motion control, industrial architecture, and IIoT platforms without the distractions of broader-tech shows. In today’s fast-paced industrial environment, this event is a powerful catalyst for productivity, efficiency, and strategic growth.
Venue & Schedule
ATX East 2025 will take place from June 10–12, 2025, at the esteemed Jacob K. Javits Convention Center, located on 34th Street at the west side of Manhattan. With over 800,000 square feet of connected space across exhibit halls, meeting rooms, and lounges, the facility offers ample room for compelling presentations, live demos, and uninterrupted networking.
Doors open at 10 a.m. each day, with the show floor closing by 4 p.m. The exhibition schedule integrates with the co-located events, allowing visitors seamless access to automation tech alongside related industries.
Visitor Profile & Attendance
ATX East is a targeted niche event with a deep ROI focus. In 2024, the expo attracted over 5,000 professionals, including engineering managers, production directors, integration specialists, R&D leaders, and decision-makers—many of whom were actively sourcing new automation partners or systems. As part of the MD&M East portfolio, the total event attendance for the week reached over 20,000, amplifying crossover networking and exposure.
A significant percentage of attendees come from manufacturing plants, medical device firms, automotive suppliers, packaging facilities, and contract manufacturers—industries where automation offers immediate value and impact.
Product Categories & Exhibits
The ATX East exhibit floor offers a deep dive into six well-defined tech categories:
- Robotics & Robotic Cells – From collaborative cobots to heavy-duty industrial arms, complete with payloads, software, and safety enclosures.
- Motion Control & Drives – High-precision servo systems, VFDs, stepper motor platforms, and integrated controllers.
- Sensors & Industrial Vision – Machine vision cameras, LiDAR, photoelectric sensors, and vision-guided AI inspection systems.
- Handling & Assembly Systems – Conveyors, pick-and-place machines, gantries, fit systems, and assembly automation.
- Industrial Networking & IIoT – Edge computing, smart sensors, data platforms, digital twins, and cybersecurity frameworks.
- Tech Integration & Facilities – Enclosures, factory floor architecture, energy-saving systems, and sustainable factory solutions.
With hundreds of exhibitors on the floor, attendees can evaluate complete automation packages and platform-first solutions tailored to their specific industry challenges. Live demos at booths showcase welding lines, pick‑and‑place cells, digital twin displays, conveyor-based sorting, and more.
Conference Sessions & Learning Tracks
Embedded in the expo floor are dynamic learning spaces including the Smart Factory Theater and Robotics Stage, offering more than 30 hours of expert-led content designed to enhance industrial knowledge and practical skills:
- Technical Workshops: Methods in PID tuning, closed-loop control, servo optimizer setups, and implementing machine‑to‑ERP data streams.
- Panel Roundtables: Conversations about COBOM, IIoT ROI, robotic adoption challenges, and vendor-insider tips.
- Use-Case Keynotes: Real-world stories from manufacturers who deployed automation to increase throughput, cut labor costs, and improve traceability.
- Startup Showcases: New automation entrants introduce disruptive technologies like autonomous transport robots, AI-driven quality inspection, or predictive analytics platforms.
- Networking Receptions: Evening events where attendees connect informally with integrators, vendors, and fellow engineers.
Sessions are crafted to address challenges such as scalability, safety certification (ISO 10218, ANSI/RIA R15.06), workforce change management, and ROI measurement—all critical topics for real-world strategy.
Benefits & Perks of Attending
- Hands-On Evaluation
See robots in action, test sensors, compare network platforms—from a single badge. - Accelerated ROI Exploration
One week at ATX East can uncover new systems, partners, or models that justify deployment within six months. - Cross‑Event Synergy
Co-location permits comparison of automation, packaging, medtech, and more—ideal for multi-disciplinary facilities. - Targeted Networking
Connect with integrators, vendors, competitors, and solution architects preparing deployments in 2025 and 2026. - Technical Depth
Whether it’s PID loops or ROS libraries, find both high-level vision and deep technical detail. - Startup Access
Meet emerging platforms early while still nimble—ideal for competitive advantage. - Strategic Upskilling
Technical managers can train, engineers gain knowledge, procurement teams learn actionable specs.
Nearby Hotels & Accommodations
The Javits Center is a short walk from countless New York hotels:
- Marriott Marquis Times Square – Premium and spacious
- Hilton Garden Inn Midtown – Business-focused value
- Westin New York at Times Square – Stylish and centrally located
- Hotel Edison – Affordable proximity
- Pod Times Square – Compact and well‑priced
All are within a 10–20 minute walk or quick taxi/rideshare away, with shuttle options especially during the event week.
Registration & Costs
ATX East offers tiered passes:
- Expo-Only Pass – Free entry to the exhibition floor and Smart Factory Theater
- Conference + Workshop Pass – Includes deeper technical content and reception access
- VIP / All‑Access Pass – Adds networking lounges, evening events, and premium sessions
Early-bird and group discounts are available, making it cost-effective for teams.
Tips for a Power-Packed Visit
- Pre-select exhibitors using the show planner before arrival—maximizing demo time.
- Review sessions in advance, booking workshop seats early.
- Bring a team with engineers, planners, and systems managers to cover different content tracks.
- Schedule vendor meetings in advance; booths get busy during prime hours.
- Plan downtime to recap and assign follow-up tasks each night.
- Attend evening events for meaningful networking and social connections.
- Collect contact cards quickly, then follow up post-event to keep conversations active.
Final Takeaways
ATX East is more than a trade show—it is an immersive industrial transformation experience. In just three days, attendees can explore the current state of robotics, IIoT, motion control, sensors, and integration—all within a structured, ROI-focused environment.
If your organization is prioritizing efficiency, automation, or digital transformation, ATX East is the strategic event to see current solutions, build vendor relationships, and accelerate your journey toward a smarter, more flexible, and more profitable operation.
To view the agenda and reserve your pass, please visit:
https://www.atxeast.com/