Introduction to Automotive Interiors Expo North America
The Automotive Interiors Expo North America, Novi, USA, is a premier event showcasing cutting-edge innovations, materials, and technologies in the automotive interiors industry. The show brings together leading OEMs, suppliers, designers, engineers, and decision-makers who are shaping the future of vehicle interiors across the globe. Taking place annually in Novi, Michigan—often called the heart of the U.S. automotive industry—this expo provides a unique platform to explore the latest trends and solutions in interior components, textiles, materials, and manufacturing techniques.
Venue details
The event is hosted at the Suburban Collection Showplace, located at 46100 Grand River Avenue, Novi, MI 48374, one of Michigan’s largest and most accessible event venues. The facility is well-equipped with modern amenities, ample parking, high-tech exhibit spaces, and convenient access to transport links, making it an ideal location for an automotive-focused trade show.
Event date and timing
The Automotive Interiors Expo North America is scheduled to take place over three days. For the 2025 edition, the dates are October 21–23, 2025.
- Opening hours: 9:00 AM to 5:00 PM (subject to change depending on the day)
- Duration: 3 full days of exhibits, demonstrations, and networking
Product categories showcased
The event offers a comprehensive display of innovations across various aspects of automotive interiors. Key product categories include:
- Automotive textiles and fabrics
- Seats and seat foam innovations
- Interior lighting systems
- Instrument panels and dashboard components
- Surface materials and coatings
- Switches, buttons, and touch panels
- Plastic interior components and design solutions
- Noise, vibration, and harshness (NVH) reduction technologies
- Infotainment integration and control systems
- Ergonomic and design innovations
These categories provide attendees with a glimpse into both the current and future states of car interior design and manufacturing.
Who should attend
This expo is tailored for professionals involved in:
- Automotive design and development
- Interior component sourcing
- Materials engineering
- Procurement and supply chain management
- Manufacturing and quality assurance
- Research and development
- Executive decision-making in the automotive industry
OEMs and Tier 1, Tier 2, and Tier 3 suppliers are particularly encouraged to attend for networking, sourcing, and knowledge exchange.
Expected visitor and exhibitor turnout
In recent editions, the Automotive Interiors Expo North America has attracted over 150+ exhibitors and 4,000+ industry visitors from across the United States and internationally. The event continues to grow each year due to its focused content and high-value audience.
Entry fees and registration
Attendance is typically free of charge for industry professionals, although pre-registration is strongly recommended to gain fast-track entry and access to exclusive networking features. In some cases, a nominal fee may apply for access to special sessions, keynote talks, or workshops. Early registration ensures a smooth onsite experience and better access to limited-capacity seminars.
Perks of attending the show
Attending the Automotive Interiors Expo North America offers multiple benefits, including:
- Access to the latest trends and materials in automotive interior design
- Direct interactions with global suppliers and innovators
- Live demonstrations of manufacturing technologies and components
- Networking opportunities with top-tier automotive professionals
- Insights into next-gen vehicle interiors like EV and autonomous vehicle cabins
- Product launches and exclusive previews
- Panel discussions and educational seminars by industry thought leaders
Nearby accommodation options
Novi, Michigan, offers a variety of comfortable accommodations within a short distance of the venue. Recommended hotels near Suburban Collection Showplace include:
- Hyatt Place Detroit/Novi (attached to the venue itself for convenience)
- DoubleTree by Hilton Hotel Detroit – Novi
- Hilton Garden Inn Detroit/Novi
- Staybridge Suites Detroit-Novi
- Four Points by Sheraton Detroit Novi
These hotels are well-equipped for business travelers, offer shuttle services to the venue in many cases, and provide a range of price options to suit different budgets.
Dining and travel
Novi offers a wide selection of restaurants and eateries near the event venue, ranging from upscale dining to casual cafes. For international visitors, the venue is easily accessible from Detroit Metropolitan Wayne County Airport (DTW), located approximately 30 miles (45 minutes) away by car or shuttle. Car rentals, taxis, and ride-share services are widely available.
Why Novi, Michigan?
Novi is strategically located in the Detroit Metropolitan Area, the historic heart of America’s auto industry. Hosting the Automotive Interiors Expo North America in Novi means tapping into a dense ecosystem of manufacturers, suppliers, R&D facilities, and automotive heritage. This provides exhibitors and attendees with rich context and valuable business connections.
Conference and workshops
Alongside the main exhibition, attendees can expect technical sessions, expert panel discussions, and specialized workshops that delve into interior architecture, user interface design, material sciences, sustainability, and human-centric mobility solutions. These sessions are led by industry experts and are designed to inform, educate, and inspire innovation in every attendee.
Sustainability focus
The automotive interior industry is increasingly focusing on eco-friendly materials, recyclable composites, and low-emission production processes. Many exhibitors will present sustainable alternatives to traditional interior elements, catering to evolving consumer and regulatory demands in North America and beyond.
How to prepare for the event
To maximize the value of attending, consider the following tips:
- Pre-register online to skip queues and gain early access
- Plan your visit using the exhibitor list to prioritize key booths and meetings
- Book hotel accommodations in advance due to high demand near event dates
- Schedule B2B meetings with suppliers through the expo’s networking platform
- Wear business attire and bring business cards for optimal networking
Visit and book tickets
To learn more about the event, browse exhibitors, and secure your place, visit the official website:
https://www.automotive-interiors-expo.com