If you’re working in online retail, omnichannel strategy, or consumer brands, eTail East in Boston is one event designed just for you. It brings together e-commerce leaders, brand experts, tech innovators, and operations pros to share ideas, spark partnerships, and help digital shopping evolve.
Expect big ideas, real stories, and practical tools that fuel growth for your brand or store.
When & Where It Happens
- Dates: August 11–14, 2025
- Venue: Sheraton Boston Hotel, 39 Dalton Street, Boston, Massachusetts
- Structure:
- Day 0: Retailer-only summits and workshops
- Days 1–3: Main conference, keynotes, roundtables, expo
Set in Boston’s Back Bay district, it’s easy to find great food, transit, and hotels around the conference area.
What Makes eTail East Stand Out
- A focused mix of keynotes, peer roundtables, and solution vendors
- Retailer-only sessions offering deep dive strategy and collaboration
- Action-oriented discussions led by leaders from established e-commerce brands
- A community-driven atmosphere featuring hundreds of voices and years of insight
No fluff—just meaningful takeaways you can apply right away.
Who Shows Up
You’ll find a crowd that includes:
- E-commerce leaders from fashion, home goods, CPG, and wellness brands
- Digital marketing strategists focused on CRO, loyalty, and social commerce
- Tech vendors and solution providers for e-commerce platforms
- Operations teams managing supply chain and fulfillment
- Data analysts, marketplace managers, and agency partners
- Investors and consultants tracking digital retail trends
If you’re involved in building merchants or platforms online, this is your space.
What You’ll Experience
Keynotes & Panels
Top retail and tech voices share what’s worked for them—and what hasn’t—in areas like AI, loyalty, and scaling digital channels.
Interactive Roundtables
Small-group sessions tackle real challenges like cart abandonment, marketplace expansion, and mobile-first optimization.
Expo & Vendor Area
Discover tools and demos around personalization, checkout routines, ads, fulfillment providers, and analytics platforms.
Retailer Summits
Exclusive sessions for brand leaders, benchmarking strategies and learning from peers in a leadership space.
Workshops & Masterclasses
Hands-on sessions offer tactical guidance in email nurture flows, customer acquisition, and loyalty program growth.
Casual Networking
Poolside gatherings, evening meetups, and casual coffees foster enjoyable and effective relationship building.
Why Attend
- Get real insight from peers who walk the walk
- Actionable learnings that go way beyond theory
- Meet the right partners—from tech vendors to agencies and wholesalers
- Gain peer support around shared challenges and benchmarks
- Refresh your creativity in a lively, purpose-driven environment
- Join a supportive community of like-minded professionals and newcomers
Cost & Registration
- Retailer & Brand Early-Bird Pass: Includes all keynotes, sessions, and roundtables
- Extended Pass: For those wanting summit access or extra workshops
- Venture & Agency Rates: Tailored for startup tech founders or agency leaders
- Group Discounts: Often available for company teams
Prices vary depending on registration timing and ticket type, so early planning makes sense.
Where to Stay
Alongside the Sheraton, options include:
- Nearby chain hotels with conference rates
- Mid-range properties in Back Bay and Copley
- Budget-friendly rooms a quick transit ride away
- Vacation rentals and boutique stays for groups or longer stays
Booking early secures the best price and proximity.
Getting Around Boston
- Airport: Logan International, about a 15-minute drive
- Public transit: MBTA Green Line serves the area well
- Taxis and ride-share: Convenient throughout the city
- Walking: Easy access to restaurants, shops, and conference venues
- Parking: Paid lots and garages are nearby if you’re driving
Smart Tips for Attendees
- Review the agenda early and highlight sessions
- Bring a notebook or tablet for key insights and vendor notes
- Come with questions in mind—roundtables are most valuable when specific
- Attend at least one networking event—connections build fast here
- Choose one workshop to gain deep, practical knowledge
- Collect contact info and follow up after the show
Final Thoughts
eTail East in Boston isn’t just another conference—it’s a launchpad. Over three days, you gain perspective, strategy, and tools from today’s digital retail leaders.
If you’re working to scale an online brand, improve omnichannel presence, or enhance your e-commerce tech stack, this event offers the clarity and momentum you need.
To learn more and reserve your ticket, visit:
https://etaileast.wbresearch.com