Overview of Foam Expo North America

Foam Expo North America, held annually in Novi, Michigan, is the largest free-to-attend trade show and conference for the technical foam industry. It brings together the entire foam supply chain under one roof — from raw material suppliers and equipment manufacturers to end-product fabricators. This premier event is renowned for connecting innovators, engineers, and decision-makers across industries such as automotive, aerospace, construction, medical, packaging, and sports.

Organized by Smarter Shows (Tarsus) Ltd., Foam Expo North America is co-located with Adhesives & Bonding Expo, creating a comprehensive platform for learning, networking, and sourcing solutions. With live demonstrations, insightful panels, and a showcase of the latest technologies, the event offers unmatched opportunities for businesses and professionals seeking growth and collaboration in the foam sector.

Venue information

The event takes place at the Suburban Collection Showplace, located at 46100 Grand River Avenue, Novi, Michigan. This state-of-the-art exhibition center is strategically positioned in Metro Detroit and is easily accessible from major airports and highways. Known for its expansive layout and modern infrastructure, the venue ensures an engaging and convenient experience for both exhibitors and attendees.

Dates and timings

The upcoming edition of Foam Expo North America is scheduled for June 24–26, 2025. The show typically runs from:

• Tuesday, June 24: 9:30 AM – 5:00 PM
• Wednesday, June 25: 9:30 AM – 5:00 PM
• Thursday, June 26: 9:30 AM – 3:00 PM

Early registration is recommended, especially for attendees looking to participate in conference sessions or schedule B2B meetings with exhibitors.

Entry and cost

One of the most notable features of Foam Expo North America is that it is completely free to attend for all visitors, provided they register in advance. This includes free access to the exhibit hall, conference sessions, live product demos, and networking events. Attendees can benefit immensely without incurring ticket costs, making it an excellent value proposition for businesses of all sizes.

Key product categories on display

The trade show covers a wide range of product segments and technological innovations in the foam industry. Some of the key categories include:

• Flexible and rigid foams (polyurethane, polyethylene, silicone, etc.)
• Foam fabrication equipment and tools
• Raw materials and chemicals
• Adhesives and bonding solutions
• Testing, recycling, and processing technology
• Machinery and automation systems
• Thermal insulation and acoustic solutions
• Medical, automotive, aerospace, and consumer product applications

Visitor profile and industry representation

Foam Expo North America attracts a diverse and international audience. In previous editions, the event welcomed over 6,000 visitors and more than 450 exhibitors from across North America and beyond. The visitor profile includes:

• Product engineers and design experts
• Procurement and supply chain managers
• OEMs and tier suppliers
• R&D specialists and chemists
• Technical directors and innovation leads
• Industrial consultants and media professionals

This broad mix makes it an ideal platform to initiate deals, source innovative materials, and gain insights into market trends.

Benefits of attending the show

Attending Foam Expo North America offers a range of strategic advantages for both businesses and professionals:

• Access to cutting-edge technology: Discover the latest advancements in foam manufacturing and application.
• Networking opportunities: Engage with potential clients, suppliers, and industry leaders from across the globe.
• Live product demonstrations: Watch real-time presentations of new tools, machines, and technologies.
• Comprehensive conference program: Participate in expert-led sessions discussing market outlook, sustainability, automation, and more.
• Cross-industry learning: Gain cross-functional knowledge by interacting with stakeholders from diverse end-use sectors.
• Collaborative business environment: Identify new partnership opportunities and expand your business network.

Conference highlights

The conference held alongside the expo features curated sessions covering major challenges, breakthroughs, and opportunities in the foam industry. Topics frequently discussed include:

• Sustainable foam materials and recycling techniques
• Innovations in automotive and aerospace foam usage
• Supply chain resilience and raw material availability
• Application-specific R&D innovations
• Standards and compliance

Speakers are typically senior-level professionals from leading corporations, startups, research institutes, and industry associations.

Nearby accommodation options

Visitors attending the Foam Expo North America in Novi have a variety of accommodation options near the venue. Many hotels are located within a 5 to 10-minute drive from Suburban Collection Showplace, offering convenience, comfort, and business amenities. Popular nearby hotels include:

• Hyatt Place Detroit/Novi – Connected directly to the expo center
• Four Points by Sheraton Detroit Novi – Just 2 miles away with modern amenities
• DoubleTree by Hilton Hotel Detroit – Novi – Ideal for business travelers
• Sonesta Select Detroit Novi – Mid-range and well-rated
• Hilton Garden Inn Detroit/Novi – Features meeting spaces and business facilities

Booking rooms early is recommended due to high demand during the event dates.

Transportation and accessibility

Novi is a well-connected suburb of Detroit. The venue is:

• 30 minutes from Detroit Metropolitan Wayne County Airport (DTW)
• Accessible via major highways including I-96, I-275, and M-5
• Offers ample on-site parking for attendees
• Supported by taxi, rideshare, and rental car services

For international attendees, Detroit serves as a major hub with direct flights from Europe, Canada, and other parts of the US.

Who should attend?

Foam Expo North America is ideal for a wide range of industry participants:

• Manufacturers and suppliers seeking to showcase or source foam products
• Design engineers and product developers exploring new materials
• Distributors and retailers aiming to find new supply partners
• Startups wanting to introduce disruptive technologies
• Investors and consultants looking for insights into market trends

Whether you are launching a product, seeking technical knowledge, or expanding your supply chain, the event provides tailored value.

Why Novi, Michigan?

Novi is a vibrant and growing hub for manufacturing, technology, and engineering businesses in the Midwest. Its proximity to Detroit — a global leader in automotive innovation — makes it a logical and accessible location for industry shows like Foam Expo. The city offers a mix of corporate facilities, recreational spaces, and hospitality infrastructure, creating a balanced and professional environment for global trade events.

Sustainability and innovation focus

Sustainability has emerged as a key focus area for Foam Expo North America. Exhibitors increasingly highlight biodegradable, recyclable, and energy-efficient materials and processes. Visitors can explore sustainable packaging foams, advanced insulation products, and eco-friendly adhesives. The expo also promotes dialogues around circular economy models and green manufacturing practices, aligning with global sustainability goals.

To register and get more official information, visit the following website:
https://www.foam-expo.com