Bloom & Grow: Your Definitive Guide to The Global Produce & Floral Show 2025!

Imagine a vibrant marketplace bursting with the colors of freshly picked produce, the intoxicating fragrance of blooming flowers, and the buzz of thousands of passionate professionals shaping the future of fresh. Picture a global crossroads where the latest innovations in sustainable agriculture meet cutting-edge retail solutions, all designed to bring nature’s bounty to tables and homes worldwide. This is the electrifying reality of The Global Produce & Floral Show, the undisputed premier event for the international produce and floral industries. Organized by the International Fresh Produce Association (IFPA), this show is where the entire supply chain — from growers and packers to retailers and foodservice — converges to drive innovation, foster critical relationships, and address the industry’s most pressing challenges. The eagerly anticipated 2025 Global Produce & Floral Show, returning to the sun-drenched city of Anaheim, California, from October 16-18, 2025, at the Anaheim Convention Center, promises an unparalleled deep dive into the very essence of fresh. It’s not just an expo; it’s a strategic imperative, a vital nexus of groundbreaking products, forward-thinking business solutions, and invaluable networking, meticulously designed to cultivate success for every segment of this dynamic industry.

Step onto the colossal exhibition floor of the Anaheim Convention Center, a sprawling landscape teeming with sensory delights and commercial opportunities. You’ll be surrounded by over a thousand exhibitors, showcasing everything from novel fruit varieties and vertical farming technologies to advanced cold chain logistics and stunning floral arrangements. This isn’t just about passive viewing; it’s an immersive, hands-on experience. Taste new produce varieties, discover innovative packaging that extends shelf life, learn about sustainable growing practices, and engage directly with the experts who are pioneering the future of fresh food and flowers. The Global Produce & Floral Show offers an unparalleled opportunity to discover the next big trend, connect with potential partners and suppliers, and gain insights that can revolutionize your product development and market strategy. It’s where a supermarket buyer finds a new organic produce line that meets rising consumer demand; where a grower learns about cutting-edge irrigation technology that conserves water; and where a floral designer discovers unique bloom varieties from across the globe. For any professional deeply committed to the success and advancement of their career or business within the colossal fresh produce, floral, retail, foodservice, or supply chain sectors, attending The Global Produce & Floral Show is not merely an option—it’s an indispensable annual pilgrimage that directly influences product innovation, ensures food safety, strengthens professional networks, and ultimately contributes to the flourishing global fresh produce and floral industries.

The fresh produce and floral industries are constantly evolving ecosystems, driven by dynamic consumer preferences, technological advancements, and increasing demands for sustainability and transparency. From the growing consumer interest in plant-based diets and locally sourced produce to the critical need for robust cold chain management and enhanced traceability, navigating this complexity requires an acute understanding of market dynamics and innovative solutions. The Global Produce & Floral Show is meticulously crafted to address these very challenges. It’s where a produce marketer can gain critical insights into effective digital marketing strategies or explore new ways to tell their farm-to-fork story; where a supply chain manager can discover advanced logistics software that minimizes waste; and where the entire industry learns about the latest in food safety protocols and social responsibility initiatives. The IFPA’s unwavering commitment to showcasing comprehensive solutions, fostering direct technical engagement, and providing a collaborative learning environment makes this an incredibly efficient platform for businesses of all sizes to thrive. If you’re a grower seeking new distribution channels, a retailer looking to differentiate your fresh offerings, a foodservice provider searching for reliable partners, or an allied service provider aiming to connect with a vast array of potential clients, attending this event offers a practical, inspiring, and profoundly strategic experience that directly contributes to your growth and strengthens the vital global fresh produce and floral community.

The Harvest of Innovation: Venue, Time, and Cost

The Global Produce & Floral Show is the definitive annual gathering for the international fresh produce and floral community, organized by the International Fresh Produce Association (IFPA).

The 2025 Venue: Anaheim Convention Center For its 2025 edition, The Global Produce & Floral Show returns to a familiar and highly regarded host city:

• Anaheim Convention Center, Anaheim, California, USA.

The Anaheim Convention Center is a world-class facility perfectly suited to host an event of The Global Produce & Floral Show’s scale and vibrant nature. It offers:

• Expansive Exhibition Space: Vast exhibit halls capable of accommodating over a thousand exhibitors showcasing produce, floral, technology, and service solutions.
• State-of-the-Art Conference Facilities: Numerous meeting rooms and auditoriums for the extensive educational program, keynote addresses, and special forums.
• Integrated Amenities: Various dining options, business services, and often direct or convenient connections to nearby hotels, enhancing the attendee experience.
• Premier Location: Anaheim’s proximity to major West Coast population centers and attractions like Disneyland provides an appealing backdrop, often allowing attendees to combine business with family activities. It’s well-served by nearby airports like John Wayne Airport (SNA) and Los Angeles International Airport (LAX).

The Annual Bloom: Time and Duration The Global Produce & Floral Show is an annual event, consistently held in mid-October.

• When It Happens: The 2025 Global Produce & Floral Show is scheduled for October 16-18, 2025. This timing is strategically chosen to allow industry professionals to discover the latest product innovations and market trends as they prepare for the upcoming holiday season and year-end planning.
• Duration: The core event typically spans three intensive days. This includes:
  • Educational Sessions: Multiple days of expert-led sessions, forums, and workshops covering a wide range of topics from market trends to sustainability.
  • Expo Floor: The main exhibition hall, usually open for two of the three days, where exhibitors display their products, services, and technologies. This comprehensive structure ensures that attendees can maximize their learning, networking, and sourcing opportunities within a focused timeframe.

Investing in Freshness: Cost of Participation Attending The Global Produce & Floral Show is a significant investment for professionals in the fresh produce and floral industries. It is an industry-specific event, requiring affiliation for entry.

• For Attendees (Growers, Retailers, Wholesalers, etc.): Registration fees vary significantly based on IFPA membership status, the type of pass selected (e.g., All Access Pass, Expo-only Pass, Single Day Pass), and the timing of registration.
  • IFPA Members: Receive substantial discounts. An “All Access Pass” (covering education sessions, expo, and networking events) for members could range from $700 – $1,000+ USD for early bird versus standard rates.
  • Non-Members: Pay a higher rate for full access, potentially $1,200 – $1,500+ USD.
  • Expo-Only Passes: A more affordable option for those primarily interested in the exhibition hall, typically a few hundred dollars or less for early bird.
  • Discounts: Early bird discounts are strongly encouraged, offering significant savings. Group discounts may also be available.
• For Exhibitors (Growers, Marketers, Technology Providers, etc.): The cost to exhibit is based on booth size, location on the show floor, and IFPA membership. Exhibiting at the Global Produce & Floral Show is a major investment, often ranging from $5,000 for a 10×10 foot booth for members to $10,000 for non-members, with larger or premium spaces costing significantly more. This investment provides unparalleled direct access to a highly qualified audience of buyers, decision-makers, and influencers across the global fresh produce and floral supply chain.

The fees are reflective of the immense value provided: access to the latest product innovations, cutting-edge market insights, and unparalleled networking opportunities at the very heart of the fresh produce and floral industries.

The Garden of Goods: Key Product and Service Categories

The Global Produce & Floral Show’s expo is a comprehensive marketplace showcasing the full breadth of the fresh produce and floral industries. Exhibitors represent every link in the supply chain, offering solutions across numerous categories:

• Fresh Produce:
  • Fruits: Apples, berries (strawberries, blueberries, raspberries), citrus (oranges, lemons, limes), avocados, grapes, stone fruit (peaches, plums), tropical fruits (mangoes, pineapples, papayas), melons, etc.
  • Vegetables: Leafy greens, tomatoes, peppers, potatoes, onions, carrots, broccoli, asparagus, mushrooms, specialty vegetables, etc.
  • Organic Produce: Certified organic fruits and vegetables from various growers.
  • Fresh-Cut & Value-Added: Pre-packaged salads, ready-to-eat fruits, vegetable platters, meal kits featuring fresh produce.
• Floral:
  • Fresh Cut Flowers: Roses, lilies, tulips, carnations, orchids, and a vast array of other cut flowers from around the world.
  • Potted Plants: Indoor and outdoor plants, herbs, and succulents.
  • Floral Arrangements & Designs: Showcasing creative and innovative floral products for retail and special occasions.
  • Floral Supplies: Vases, ribbons, wrapping materials, floral foam, and other accessories.
• Technology & Solutions:
  • Agritech: Vertical farming systems, hydroponics, aeroponics, precision agriculture, smart irrigation, AI for crop management.
  • Post-Harvest Technologies: Ripening solutions, cold chain management, controlled atmosphere storage, shelf-life extension.
  • Packaging Solutions: Sustainable packaging materials (biodegradable, compostable, recyclable), active packaging, protective packaging, bagging and netting machinery.
  • Food Safety & Traceability: Blockchain solutions, IoT sensors, rapid testing kits, food safety consulting, HACCP/FSMA compliance tools.
  • Logistics & Supply Chain: Transportation services (refrigerated, air cargo), warehouse management systems, freight forwarding, inventory optimization.
  • Automation & Robotics: Automated sorting, grading, packing, and palletizing systems for produce and floral.
• Marketing & Merchandising:
  • Branding & Design: Packaging design, brand development, promotional strategies.
  • Retail Solutions: Display cases, merchandising concepts, in-store technology for fresh departments.
  • Consumer Insights: Market research, trend analysis, consumer behavior studies related to fresh produce and floral.
  • Digital Marketing: E-commerce platforms, social media strategies for fresh products.
• Business Services:
  • Consulting & Advisory: Business strategy, market entry, operational efficiency.
  • Financial Services: Financing for agriculture and agribusiness.
  • Insurance: Specialized insurance for growers, packers, and distributors.
  • Foodservice Solutions: Catering to the needs of restaurants, institutions, and other foodservice operators.

The show also features dedicated “Fresh Ideas Showcase” areas where new products and innovations are highlighted, providing a clear view of what’s next in the industry.

The Bountiful Gathering: Visitor and Exhibitor Count

The Global Produce & Floral Show is a truly global magnet for the industry, consistently attracting a massive and highly engaged audience.

• Visitor Count: This event is the largest gathering of its kind in North America, consistently drawing a diverse and influential audience. The show typically welcomes over 20,000 attendees from across the fresh produce and floral supply chain. This impressive number includes:
  • Retailers & Wholesalers: Buyers for supermarkets, club stores, convenience stores, and specialized fresh markets.
  • Growers & Producers: From small family farms to large-scale agricultural operations.
  • Foodservice Professionals: Chefs, restaurant owners, and procurement managers for institutions.
  • Importers & Exporters: Facilitating global trade of fresh products.
  • Marketers & Brand Managers: Shaping consumer perceptions and demand.
  • Packaging & Technology Providers: Showcasing solutions for the fresh sector.
  • Logistics & Supply Chain Managers: Ensuring efficient and safe transport.
  • Food Safety & Quality Assurance Experts: Maintaining product integrity.
  • Academics & Researchers: Presenting the latest science and innovations. Attendees hail from all 50 U.S. states and typically more than 60 countries, making it a truly international platform for business and collaboration.
• Exhibitor Count: The expo floor is massive, reflecting the diversity and breadth of the fresh produce and floral industries. The event consistently features over 1,100 exhibiting companies. These exhibitors encompass:
  • Major produce growers and marketers.
  • Specialty crop producers and organic growers.
  • International floral suppliers.
  • Companies providing advanced agricultural technology.
  • Packaging innovations tailored for fresh products.
  • Logistics and cold chain solutions providers.
  • Food safety and traceability solution developers.
  • Business service providers specific to the fresh sector. The vast number and variety of exhibitors ensure that attendees can find virtually any product, service, or solution relevant to their needs in the fresh produce and floral industries.

The Fertile Ground for Success: Benefits of Attending

Attending The Global Produce & Floral Show offers an unparalleled array of benefits for any professional or business involved in the fresh produce and floral industries:

• Discover Cutting-Edge Products: Be the first to see and taste the newest fruit and vegetable varieties, revolutionary floral designs, and innovative value-added products that will shape consumer trends.
• Source Directly from Growers & Suppliers: Connect face-to-face with thousands of growers, producers, and floral suppliers from around the globe. Forge new partnerships, negotiate deals, and secure your supply chain.
• Explore Transformative Technologies: Dive into the latest advancements in agritech, automation, sustainable packaging, cold chain management, and food safety that can revolutionize your operations and boost efficiency.
• Gain Strategic Market Insights: Access a robust educational program featuring thought leaders, market analysts, and industry experts. Understand evolving consumer demands, global trade dynamics, and emerging challenges and opportunities.
• Unrivaled Networking Opportunities: Network with over 20,000 industry peers, buyers, decision-makers, and influencers from every segment of the supply chain and from dozens of countries. Build crucial relationships that drive business growth.
• Benchmark Best Practices: Learn from successful case studies, participate in interactive forums, and exchange ideas with industry leaders on topics like sustainability, supply chain resilience, and talent development.
• Spot Emerging Trends: Get a comprehensive view of the entire industry, identifying hot trends in organic, plant-based, local, and sustainable products, as well as shifts in consumer preferences for floral.
• Optimize Your Supply Chain: Find solutions for enhanced traceability, reduced waste, improved logistics, and stronger food safety protocols, ensuring the integrity and quality of your fresh products.
• Professional Development & Career Advancement: Enhance your expertise, stay current with industry standards, and discover new career paths within the dynamic world of fresh produce and floral.
• Experience the “Fresh Ideas Showcase”: See a dedicated area highlighting the most innovative new products and services, making it easy to spot game-changing solutions.

For anyone dedicated to cultivating growth and success in the vibrant world of fresh produce and floral, The Global Produce & Floral Show is not just an event; it’s an indispensable investment that delivers tangible solutions, empowers knowledge, and fosters the critical connections needed for thriving in a competitive global market.

Your Anaheim Oasis: Nearby Hotels for The Global Produce & Floral Show 2025

When The Global Produce & Floral Show returns to the Anaheim Convention Center, attendees benefit from an extensive array of hotel options, ranging from luxury resorts to budget-friendly stays, many within walking distance or a short shuttle ride to the convention center and Disneyland Resort. IFPA typically partners with an official housing provider to offer discounted rates within designated hotel blocks.

For The Global Produce & Floral Show 2025 at the Anaheim Convention Center, attendees have numerous excellent choices:

• Hotels Directly Connected or Within Short Walking Distance to Anaheim Convention Center:
  • The Westin Anaheim Resort: A prime choice, often directly across from or very close to the Convention Center, offering luxury amenities.
  • Hilton Anaheim: A very large hotel directly adjacent to the Convention Center, offering extensive facilities and often serving as a central hub for attendees.
  • Marriott Anaheim: Another significant property just steps from the Convention Center, known for its convention-friendly amenities.
  • Hyatt House at Anaheim Resort/Convention Center: A popular option providing suite-style accommodations with kitchens, great for longer stays or families.
  • Residence Inn by Marriott at Anaheim Resort/Convention Center: Similar to Hyatt House, offering suites with kitchenettes.
  • JW Marriott Anaheim Resort: A more luxurious option very close to the Convention Center.
  • Sheraton Park Hotel at the Anaheim Resort: Another large hotel within easy walking distance.
• Disneyland Resort Area Hotels:
  • Many hotels in the immediate vicinity of Disneyland Park and Downtown Disney are also within walking distance or a very short shuttle/ride-share to the Convention Center. These offer a wide range of price points and family-friendly amenities. Examples include:
    • Various Good Neighbor Hotels (e.g., Best Western Plus Park Place Inn & Mini Suites, Anaheim Desert Inn & Suites).
    • Hotels within the Disneyland Resort (Disneyland Hotel, Disney’s Grand Californian Hotel & Spa, Pixar Place Hotel) – these are premium options.
• Other Anaheim & Garden Grove Hotels:
  • For those looking for potentially more budget-friendly options, hotels slightly further out in Anaheim or the adjacent city of Garden Grove can be considered, though these would typically require a short ride-share or public transport to the Convention Center.

General Booking Advice for The Global Produce & Floral Show:

• Always Use the Official Housing Partner: The IFPA will designate an official housing partner (e.g., typically a third-party company or a direct link to a hotel block). It is critically important to book your hotel through the official link provided on The Global Produce & Floral Show website. This guarantees you the negotiated group rates, ensures your reservation is legitimate and protected, and provides support if issues arise. Be extremely cautious of any unsolicited emails or calls from unofficial companies soliciting hotel bookings, as these are often scams.
• Book Well in Advance: Given the popularity of the Global Produce & Floral Show and Anaheim’s status as a major tourism destination, rooms within the official hotel block, especially the closest and most convenient options, sell out very quickly. Early booking is highly recommended to secure your preferred accommodation and potentially better rates.
• Consider Transportation: Many hotels in the Anaheim Resort District offer shuttle services to the Anaheim Convention Center and Disneyland. Taxis and ride-shares (Uber/Lyft) are readily available. For those flying in, John Wayne Airport (SNA) is the closest and most convenient airport to Anaheim. Los Angeles International Airport (LAX) is a larger hub but further away.

By strategically planning your accommodation, you ensure a comfortable and efficient experience at The Global Produce & Floral Show, allowing you to fully immerse yourself in the invaluable opportunities for product discovery, market learning, and essential networking.

Ready to Cultivate Your Future in Fresh? Plan Your Visit!

The Global Produce & Floral Show is more than just an event; it’s the annual intellectual and commercial powerhouse that drives innovation and growth across the entire fresh produce and floral supply chain. It’s where groundbreaking products are unveiled, sustainable practices are championed, and the vital partnerships needed for a thriving industry are forged. Don’t miss this unparalleled opportunity to connect, learn, and propel your business forward at the very forefront of freshness.

To learn more about The Global Produce & Floral Show, including specific dates, venue details, registration information, and to plan your essential visit, please go to the official website:

freshproduce.com/events/the-global-produce-and-floral-show