Introduction

The Global Produce & Floral Show, Atlanta, USA stands as one of the most influential events in the world of fresh produce and floral industries. It is the flagship trade show organized by the International Fresh Produce Association (IFPA), drawing participation from global suppliers, retailers, distributors, exporters, importers, and other industry stakeholders. This event offers unparalleled opportunities for networking, product discovery, trend analysis, and strategic collaboration. Whether you are an exhibitor, buyer, or attendee looking to explore the freshest products and solutions in the market, this event is a must-attend on the industry calendar.

venue details

The 2025 edition of the Global Produce & Floral Show will be hosted at the Georgia World Congress Center in Atlanta, Georgia, USA. As one of the largest convention centers in North America, this venue provides ample exhibition space, world-class amenities, and convenient accessibility for both domestic and international attendees. The central location in Atlanta offers easy access to major highways, the Hartsfield-Jackson Atlanta International Airport, and the city’s vibrant hotel and dining options.

event date and timings

• Dates: October 17–19, 2025
• Timings:
  • October 17 (Friday): 9:00 AM – 5:00 PM
  • October 18 (Saturday): 9:00 AM – 5:00 PM
  • October 19 (Sunday): 9:00 AM – 3:00 PM

These dates offer attendees a full weekend to explore exhibitions, attend educational sessions, and network without interrupting the regular workweek.

product categories showcased

The show floor will feature a vast array of fresh produce and floral items. Here are some of the key product categories on display:

• Fresh fruits and vegetables
• Organic produce
• Packaged fresh-cut items
• Floral and potted plants
• Horticultural products
• Packaging and labeling innovations
• Sustainability solutions
• Logistics and cold chain technologies
• Retail merchandising tools
• Import/export services

These categories cater to a wide range of professionals across the supply chain, from growers to retailers.

visitor and exhibitor expectations

The Global Produce & Floral Show typically attracts over 20,000 visitors and 1,000+ exhibitors from more than 60 countries. Attendees include industry decision-makers such as:

• Grocery chain buyers
• Foodservice operators
• Distributors and wholesalers
• Importers/exporters
• Floral designers and suppliers
• Transportation and logistics providers
• Marketing and branding experts

This diverse and global audience ensures high-quality interactions and potential business partnerships at every turn.

entry cost and registration information

General admission is open to industry professionals only. Early bird registration is usually offered with discounted rates, while standard and on-site pricing may vary. Here’s a basic idea:

• Attendee Pass: Starting from $300 (for members of IFPA); higher for non-members
• Exhibitor Pass: Based on booth size and category
• Educational Sessions: Included in some packages, or available as add-ons

Advance registration is highly recommended due to limited availability of hotel rooms and event packages.

benefits of attending

Attending the Global Produce & Floral Show, Atlanta, USA offers a multitude of benefits, including:

• Direct access to industry leaders: Meet the CEOs, senior buyers, and key influencers across the fresh produce and floral sectors.
• Innovative product launches: Get a first look at new varieties, packaging methods, and technologies shaping the future.
• Educational opportunities: Attend workshops, panel discussions, and keynote speeches by renowned experts.
• Networking events: Participate in mixers, one-on-one meetings, and networking lounges designed to foster collaboration.
• Market trends and insights: Stay updated on consumer preferences, sustainability practices, and global trade updates.
• Career growth: Ideal for industry professionals seeking new opportunities, partnerships, or mentorship.

perks of exhibiting

For companies planning to exhibit at the Global Produce & Floral Show, the event offers high ROI through:

• Increased brand visibility to thousands of targeted buyers
• Opportunities to launch and demonstrate new products
• Media exposure through global press coverage
• Access to pre-show matchmaking services and post-show analytics
• Direct feedback from prospective buyers and collaborators

nearby hotels and accommodation options

Atlanta offers a wide range of accommodation options near the Georgia World Congress Center. Some top-rated hotels within walking distance include:

• Omni Atlanta Hotel at CNN Center
• The Westin Peachtree Plaza
• Embassy Suites by Hilton Atlanta at Centennial Olympic Park
• Hyatt Place Atlanta Centennial Park
• AC Hotel Atlanta Downtown

All these hotels offer modern amenities and are well-suited for business travelers. Early booking is advised to secure convenient locations and the best rates.

transport and connectivity

Atlanta is one of the most accessible cities in the U.S., with:

• Hartsfield-Jackson Atlanta International Airport only 10 miles from the venue
• Easy access via MARTA public transportation
• Ample ride-share, taxi, and shuttle services
• Parking availability for those commuting locally

The venue is located in the heart of downtown Atlanta, with nearby restaurants, parks, and attractions to explore after event hours.

who should attend

This event is tailored for professionals and companies involved in:

• Food retail and wholesale
• Floral and garden retail
• Supply chain and logistics
• Hospitality and catering
• Agricultural tech and innovation
• Food safety and sustainability consulting
• Marketing and design for fresh products

Whether you are a seasoned expert or a newcomer in the produce or floral industry, the Global Produce & Floral Show provides unmatched exposure and business opportunities.

key highlights from previous shows

• Over 2,000 product launches
• Presence of major retail chains like Walmart, Kroger, Whole Foods
• Inspirational talks by industry leaders and celebrities
• Live cooking and floral design demonstrations
• Sustainability awards and tech innovation spotlights
• 100+ sessions of B2B meetings and networking

official website to visit and book tickets
For registration, ticket booking, booth reservations, and full agenda details, please visit the official website:
https://www.freshproduce.com