Every year, fashion takes center stage in Las Vegas, and it’s not just for the glitz. It’s because of MAGIC—one of the largest and most exciting fashion trade shows in the world. From clothing to footwear, accessories to beauty, MAGIC is where the entire industry meets, greets, and grows. Whether you’re a boutique owner, an emerging designer, or someone deeply passionate about fashion, this is the event you don’t want to miss.
Where and When It Happens
- Venue: Las Vegas Convention Center, Las Vegas, Nevada
- Dates: August 18–20, 2025
- Timing: Usually runs from morning (around 9:00 AM) until evening (around 6:00 PM), but exact hours can vary by day
MAGIC Las Vegas is held twice a year, but the August edition is the big one—it attracts tens of thousands of visitors and hundreds of brands from across the globe.
What is MAGIC All About?
MAGIC isn’t just a trade show. It’s a marketplace. It’s a community. And above all, it’s an experience.
Here’s what you’ll find:
- Apparel: Everything from streetwear to high-end labels
- Accessories: Bags, belts, hats, jewelry—you name it
- Footwear: From luxury heels to everyday sneakers
- Beauty Products: Skincare, makeup, haircare, and wellness items
- Lifestyle Goods: Homeware, gifts, and curated lifestyle items
The beauty of MAGIC lies in how it blends established brands with up-and-coming designers, giving buyers and retailers a full picture of what’s trending and what’s next.
Who Should Attend?
MAGIC is designed for people from all corners of the fashion and beauty world:
- Retailers and buyers from small boutiques to large department stores
- Designers looking to launch or grow their label
- Manufacturers and sourcing agents
- Product developers and trend forecasters
- Beauty brands and wellness companies
- Fashion influencers and media professionals
No matter where you stand in the fashion ecosystem, MAGIC has something for you.
Key Areas Inside the Show
MAGIC is divided into several sections, each focusing on a unique category:
1. Women’s and Men’s Apparel
A vast section showcasing the latest trends in casual wear, workwear, formal wear, and everything in between.
2. Footwear
From premium brands to everyday staples, you’ll discover collections for all ages and styles.
3. Accessories
The smallest details often make the biggest impact. This section brings in everything from handcrafted jewelry to stylish bags.
4. Beauty & Wellness
An increasingly popular section where clean beauty, skincare innovations, and wellness products take the spotlight.
5. SOURCING at MAGIC
Perfect for those looking to find the right manufacturing partners, fabrics, or packaging suppliers.
Education and Events
MAGIC is more than booths and runways. It’s also a platform for learning and inspiration:
- Live trend presentations
- Business strategy workshops
- Sustainability in fashion panels
- Retail and tech innovation talks
- Influencer and content marketing sessions
Industry experts and thought leaders often take the stage, offering attendees real-world insights that they can actually apply in their business.
Cost of Attending
The good news? Entry to MAGIC is often free for verified buyers and retail professionals who register early.
If you are not part of the buying or retail side but still part of the industry, you can usually attend by paying a registration fee, which varies depending on your professional status and how early you register.
Some premium events or access to certain seminars may also have separate charges.
Where to Stay Nearby
Las Vegas offers no shortage of accommodations, and many are within walking distance of the convention center. Here are a few recommended ones:
- Westgate Las Vegas Resort & Casino – Right next to the venue
- Las Vegas Marriott – Just a short walk away
- Hilton Grand Vacations on the Strip – For a more home-like stay
- Treasure Island and The Venetian – Stylish stays with easy access to nightlife
- Resorts World Las Vegas – A modern resort with great dining options
Most hotels in the area offer shuttles to the event, and the Las Vegas Monorail stops right at the Convention Center.
Benefits of Attending MAGIC
Here’s why people from all over the world make MAGIC a regular part of their calendar:
– Trend Discovery
Spot next season’s styles before they hit stores. Whether you’re a buyer or influencer, it’s the ultimate advantage.
– Brand Building
New designers get the chance to show off their collections to a wide and diverse audience.
– Networking
Whether it’s at a booth, a cocktail mixer, or a panel talk—real business relationships are built here.
– Inspiration
Walking the floor at MAGIC is like flipping through a live magazine. The styles, the energy, the community—it all sparks fresh ideas.
– One-Stop Sourcing
From materials to full package manufacturers, you can get your product idea from concept to production under one roof.
Tips to Make the Most of MAGIC
- Register early to secure free passes
- Wear comfortable shoes – it’s a huge space and you’ll walk a lot
- Bring business cards or digital contacts
- Plan ahead – mark the booths, speakers, and sections you want to visit
- Leave room for discovery – some of the best finds are the unexpected ones
- Join the networking mixers – often casual but very effective
Why MAGIC Is More Than Just an Event
MAGIC is where fashion meets future. It’s where you meet people who truly get what you do. It’s where your business can grow and your passion can shine. Whether you’re hunting for your next best-seller, hoping to collaborate, or just want to stay current—it all happens here.
And beyond business, it’s in Las Vegas—where entertainment, food, and nightlife keep the fun going long after the convention doors close.