In a world still navigating the complexities of post-pandemic disruptions, geopolitical shifts, and ever-increasing customer expectations, the bedrock of any successful enterprise lies in its supply chain. From the intricacies of warehousing and logistics to the seamless flow of materials in manufacturing and distribution, every component demands ingenuity, efficiency, and a forward-looking vision. For industry professionals charting the course for the next generation of operations, there is one essential event that serves as the nexus of innovation and solution-finding: MODEX in Atlanta, USA.

MODEX is far more than a conventional trade show; it is the premier biennial exhibition and conference dedicated to the manufacturing and supply chain industries in North America. Produced by MHI, the leading trade association for the material handling and logistics industry, MODEX stands as the definitive platform where groundbreaking technologies meet real-world applications. It’s a vibrant ecosystem where hundreds of the world’s most innovative suppliers unveil their latest equipment, systems, and software. From the silent precision of autonomous mobile robots (AMRs) to the intricate intelligence of artificial intelligence (AI) and the transformative power of sustainable solutions, MODEX offers a comprehensive look at what’s now and what’s next. Whether you’re a plant manager optimizing production lines, a warehouse director aiming for peak efficiency, a logistics professional streamlining distribution, or an executive driving digital transformation across your enterprise, MODEX provides an immersive, hands-on experience that is simply unparalleled. It is the indispensable gathering for anyone committed to constructing agile, resilient, and future-proof supply chains.

The Southern Hub of Logistics: The Venue and Its Time

Atlanta, Georgia, a dynamic metropolitan center renowned for its robust business environment, exceptional infrastructure, and Southern hospitality, provides the ideal host city for MODEX. Its strategic location and status as a major transportation hub make it a convenient and accessible destination for both domestic and international attendees. MODEX consistently takes place at the Georgia World Congress Center (GWCC), located at 285 Andrew Young International Blvd NW, Atlanta, GA 30313, USA.

The GWCC is one of the largest and most versatile convention centers in the world, boasting millions of square feet of exhibit space across multiple halls. Its vast and modern facilities are perfectly suited to accommodate the thousands of exhibitors, heavy material handling machinery, dynamic live demonstrations of robotics and automation, and the sheer volume of attendees that characterize MODEX. The venue is strategically located in downtown Atlanta, offering easy walking access or a short ride to a plethora of hotels, diverse dining options, and major attractions like Centennial Olympic Park, the Georgia Aquarium, and the World of Coca-Cola. Its proximity to Hartsfield-Jackson Atlanta International Airport (ATL), one of the busiest airports globally, ensures convenient travel for participants from around the world.

MODEX is a biennial event, meaning it occurs every two years, alternating with its sister show, ProMat, held in Chicago. This strategic cadence allows for significant technological advancements and market shifts to occur between editions, ensuring that each show is fresh, relevant, and packed with genuinely new innovations. The most recent and highly successful edition was MODEX 2024, held in March 2024. Therefore, the next eagerly anticipated MODEX 2026 is scheduled to take place from April 13-16, 2026.

The show typically runs for four intensive days, with exhibit hours generally from 9:00 AM to 5:00 PM on Monday, Tuesday, and Wednesday, and an earlier close from 9:00 AM to 1:00 PM on Thursday. (Note: Specific hall opening times might vary slightly, with some halls opening an hour later on certain days, as seen in past events, so check the official schedule closer to the date). This concentrated timeframe is designed to provide an efficient and productive experience, allowing attendees to maximize their time exploring the expansive show floor, engaging with experts, and participating in the robust educational program.

The Symphony of Solutions: Product and Solution Categories

The exhibition floor at MODEX is a sprawling, dynamic showcase, meticulously organized to reflect the integrated nature of the modern supply chain. Visitors can immerse themselves in a comprehensive range of products, technologies, and services across various critical sectors:

• Automation & Robotics:
  • Autonomous Mobile Robots (AMRs) and Automated Guided Vehicles (AGVs)
  • Industrial robotic arms for picking, packing, palletizing, and de-palletizing
  • Automated storage and retrieval systems (AS/RS), carousels, Vertical Lift Modules (VLMs)
  • Automated sortation systems, goods-to-person technologies
• Material Handling Equipment:
  • Forklift trucks (electric, internal combustion), reach trucks, pallet jacks
  • Conveyor systems (belt, roller, chain, pneumatic, flexible)
  • Cranes, hoists, monorails, and overhead lifting solutions
  • Dock equipment, lift tables, work platforms
• Software & IT Solutions:
  • Warehouse Management Systems (WMS), Warehouse Execution Systems (WES), Warehouse Control Systems (WCS)
  • Supply Chain Execution (SCE) software suites
  • Enterprise Resource Planning (ERP) integrations
  • Transportation Management Systems (TMS)
  • Inventory management and demand forecasting software
  • Artificial Intelligence (AI) and Machine Learning (ML) applications for optimization
  • Industrial Internet of Things (IIoT) platforms and sensors
  • Data analytics, predictive analytics, and visualization tools
  • Cloud computing solutions for supply chain operations
• Storage Solutions:
  • Pallet racking systems (selective, drive-in, push-back, flow rack, carton flow)
  • Shelving, mezzanines, modular offices
  • Bins, containers, totes, industrial plastic products
• Packaging & Fulfillment:
  • Packaging machinery (stretch wrappers, case erectors, carton sealers, bagging machines)
  • Packaging materials (films, boxes, labels, protective packaging)
  • Order fulfillment technologies, pick-to-light, voice picking, automated picking
  • E-commerce fulfillment solutions
• Logistics & Transportation:
  • Freight and cargo handling services
  • Third-Party Logistics (3PL) providers
  • Last-mile delivery solutions
  • Fleet management and route optimization
• Workforce & Safety:
  • Ergonomic equipment and workstation solutions
  • Safety barriers, guard railing, protective netting
  • Workforce management software, labor tracking
  • Safety training and consulting
• Sustainability Solutions:
  • Energy-efficient equipment (LED lighting, high-efficiency motors)
  • Waste management and recycling equipment
  • Renewable energy solutions for facilities
  • Sustainable packaging materials

This extensive array ensures that attendees from every industry – including manufacturing, retail, e-commerce, food and beverage, automotive, healthcare, and many others – can find the precise technologies, systems, and expertise they need to enhance their operations and build more resilient supply chains. The show floor is also typically segmented into dedicated Solution Centers, such as Robotics & Automation, IT & Supply Chain, and Emerging Technologies, to help attendees efficiently navigate their interests.

The Global Network of Progress: Visitor Count and Demographics

MODEX consistently draws a colossal and highly influential audience, solidifying its status as a pivotal event for the material handling, logistics, and supply chain industries. The most recent MODEX 2024 edition shattered records, registering an impressive 48,733 attendees from 178 countries. This record turnout engaged with 1,200 exhibitors showcasing the latest innovations across a massive 580,000 net square feet of exhibit space at the Georgia World Congress Center. These figures underscore MODEX’s immense reach and importance on the global stage.

The attendee profile at MODEX is exceptionally targeted and influential, comprising key decision-makers and technical experts from a wide array of roles within the industry:

• Executive Leadership: CEOs, Presidents, Owners, VPs of Operations, Supply Chain, Logistics, and Manufacturing, who are responsible for strategic planning and capital expenditure decisions.
• Operations & Plant Managers: Individuals on the front lines of manufacturing plants, warehouses, and distribution centers, seeking to improve efficiency, productivity, and safety.
• Engineers & Systems Integrators: Industrial Engineers, Automation Engineers, and IT Architects focused on designing, implementing, and integrating complex systems.
• IT & Technology Professionals: Specialists in WMS, ERP, AI, IoT, and data analytics, looking for software solutions and digital transformation tools.
• Purchasing & Procurement Managers: Tasked with sourcing cutting-edge equipment, software, and services.
• Logistics & Distribution Professionals: Overseeing transportation networks, last-mile delivery, and warehousing.
• Consultants & Advisors: Providing expert guidance on supply chain optimization and technology adoption.

A hallmark of MODEX’s audience is the significant level of purchasing power and decision-making authority; a large majority of attendees are directly involved in or influence buying decisions for their companies. This makes MODEX an incredibly efficient and valuable environment for both exhibitors seeking qualified leads and attendees looking to make strategic investments.

Unlocking Potential: Benefits and Perks of Attending MODEX

Attending MODEX in Atlanta offers an unparalleled suite of strategic benefits and invaluable perks for any professional dedicated to advancing their supply chain and manufacturing operations:

• Immersive Hands-On Experience: Witness hundreds of state-of-the-art robots, automated systems, intelligent conveyors, and integrated solutions running live on the show floor. Get hands-on with the latest equipment, interact with experts, and gain a tangible understanding of how these technologies function in real-world scenarios.
• Comprehensive Solution Sourcing: Efficiently compare products and services from over a thousand leading global and regional suppliers under one roof. This allows for informed decision-making, competitive evaluations, and the discovery of innovative partners who can address your specific operational challenges.
• World-Class Educational Opportunities: Benefit from an extensive educational program featuring over 170 free on-floor seminars and powerful keynote sessions. Learn directly from industry leaders, visionary speakers, and experts on critical topics such as artificial intelligence, sustainability, workforce development, supply chain resilience, and advanced automation strategies.
• Unrivaled Networking: Connect with tens of thousands of industry peers, potential customers, key decision-makers, and thought leaders from across the globe. MODEX provides numerous formal and informal opportunities to build valuable relationships, share best practices, and collaborate on solutions. Events like “MHI Industry Night” offer unique networking experiences.
• Problem-Solving Powerhouse: Bring your specific operational challenges – whether it’s labor shortages, rising costs, efficiency bottlenecks, or the need for greater visibility. Engage directly with technical experts and solution providers who can offer tailored advice and demonstrate how their innovations can directly address your unique needs.
• Stay Ahead of the Curve: Gain direct insights into emerging technologies and disruptive trends that are shaping the future of the supply chain, including predictive analytics, digital twins, real-time visibility platforms, and the increasing emphasis on sustainable and circular supply chain models. This intelligence is crucial for strategic planning and maintaining a competitive edge.
• Innovation Awards & Startup Showcase: Discover the most groundbreaking new products and solutions by visiting dedicated areas like the MHI Innovation Awards showcase and the StartUp Pavilion, where promising new companies present revolutionary supply chain technologies.
• High-Impact Keynote Speakers: Be inspired by high-profile keynote speakers, including leading academics, industry titans, and motivational figures, who share insights that transcend the industry and provide strategic vision.
• Workforce Development: MODEX actively supports the next generation of supply chain professionals through programs like Student Day, connecting students with career opportunities and fostering future talent.

Your Atlanta Logistics Hub: Nearby Hotels and Convenient Stay

Atlanta offers a vast array of hotel options, with many conveniently located near the Georgia World Congress Center. Given MODEX’s immense size and popularity, booking your accommodations well in advance, ideally through MODEX’s official housing partner, is strongly recommended to secure the best rates and availability.

Some highly convenient and popular hotel options directly connected to or very near the Georgia World Congress Center include:

• Signia by Hilton Atlanta Georgia World Congress Center: Directly connected to the GWCC, offering unparalleled convenience and a premium experience.
• Omni Atlanta Hotel at Centennial Park: Directly connected to the GWCC via a skybridge, offering exceptional convenience and amenities.
• Atlanta Marriott Marquis: A landmark hotel in downtown, offering extensive facilities and good access to the GWCC via a short walk or quick public transit ride.
• Hyatt Regency Atlanta: Another iconic downtown hotel with excellent amenities, within easy walking distance or a short MARTA (Atlanta’s public transit) ride.
• Embassy Suites by Hilton Atlanta at Centennial Olympic Park: Offers spacious suites and complimentary breakfast, just steps from Centennial Olympic Park and walkable to the GWCC.
• Hilton Garden Inn Atlanta Downtown: A reliable option with comfortable rooms, within easy walking distance.
• The American Hotel Atlanta Downtown, Tapestry Collection by Hilton: A historic yet modernized hotel, offering good access to the convention center.

MODEX typically partners with an official housing provider (like OnPeak for MODEX 2026) to secure discounted hotel rates and ensure a smooth booking process for attendees. Utilizing these official channels is always recommended for a hassle-free experience, sometimes including perks like shuttle services to and from the convention center.

The Investment in Efficiency: Understanding the Cost to Attend

The cost to attend MODEX is structured to provide flexible access, with various pass options available to suit different professional needs. A significant and highly attractive feature of MODEX is its approach to registration fees.

• Exhibit Hall Pass: This pass grants full access to the entire exhibition floor for all four days, allowing you to explore exhibitor booths, witness live demonstrations, and attend all keynote sessions and the numerous on-floor educational seminars (often referred to as “Theater Sessions” or “TechTalks”). A major benefit of MODEX is that show registration for the exhibit hall is typically FREE if you register online in advance. There might be a small fee (e.g., $50 – $100 USD) for on-site registration.
• Paid Educational Programs: While the vast majority of educational content (keynotes, on-floor seminars) is free with exhibit hall registration, there might occasionally be specialized, in-depth workshops or paid events offered in conjunction with MODEX by partner organizations. These would have their own separate fees.
• Networking Events: There may be separate tickets required for specific networking events, such as “MHI Industry Night,” which often includes entertainment and is a key fundraising event for industry education and scholarship programs. These tickets might be in the range of $60 – $100 USD.

The value proposition of attending MODEX is exceptionally high, especially with complimentary access to the vast exhibition and the majority of its educational content. The investment of time and travel costs is widely considered to yield an outstanding return in terms of discovering cutting-edge solutions, gaining vital industry knowledge, and forging strategic connections that are crucial for competitive advantage in the modern supply chain.

Power Your Supply Chain: Don’t Miss MODEX!

MODEX in Atlanta is the essential biennial gathering for anyone passionate about the future of manufacturing, logistics, and the supply chain. It’s where innovative ideas transform into tangible solutions, and where the brightest minds converge to drive efficiency, resilience, and sustainability in operations worldwide. If you’re ready to embrace the latest technologies, optimize your processes for peak performance, and connect with the visionaries shaping tomorrow’s supply chains, securing your place at MODEX is an indispensable step. Don’t just keep pace with the industry’s evolution – lead the way and forge your path to enduring success!

To learn more and secure your attendance at the next MODEX event, visit: www.modexshow.com