The restaurant industry is undergoing a digital revolution—and the Multi‑Unit Restaurant Technology Conference (MURTEC) USA stands at the center of this transformation. Recognized as the premier event for multi-unit restaurant technology, MURTEC brings together the brightest minds in operations, IT, and innovation. It’s where strategies are shared, partnerships are built, and the future of restaurant technology takes shape.
MURTEC isn’t just a tradeshow—it’s a focused, high-impact experience designed specifically for multi-location restaurant operators. From emerging brands to national chains, this event is a must-attend for those looking to lead in the competitive and tech-driven hospitality landscape.
Venue & Timing
The next edition of MURTEC is scheduled to take place from March 10–12, 2025, at the Caesars Forum Conference Center in Las Vegas, Nevada. Known for its world-class amenities and state-of-the-art event spaces, Caesars Forum is ideally located just off the Las Vegas Strip, offering convenience, accessibility, and an environment perfectly suited for networking and innovation.
Spanning three full days, the conference includes main stage keynotes, deep-dive workshops, vendor exhibits, awards ceremonies, and curated networking opportunities for executive-level collaboration.
Focus Areas & Product Categories
MURTEC is renowned for its laser focus on restaurant technology tailored to multi-unit operations. Exhibitors and educational sessions cover:
- Point-of-sale (POS) systems
- Cloud-based back-office platforms
- Workforce scheduling and labor cost tools
- Digital ordering and contactless payment
- Kitchen automation and robotics
- Customer data and loyalty platforms
- Cybersecurity and compliance solutions
- Drive-thru and off-premise optimization
- AI and machine learning for business intelligence
These technologies are not just about streamlining processes—they’re about redefining how restaurants operate, scale, and interact with customers.
Who Attends?
MURTEC is designed for top-tier professionals in the restaurant business. Each year, the event attracts over 700 decision-makers, including:
- Chief Technology Officers (CTOs)
- Chief Information Officers (CIOs)
- Chief Operating Officers (COOs)
- Heads of innovation, operations, and finance
- Technology partners and solution providers
- Franchisors and multi-unit operators
- Restaurant consultants and industry analysts
Attendees come from quick-service restaurants, full-service dining brands, fast casual chains, and hospitality groups—all with a shared goal of advancing their digital infrastructure and operational excellence.
Conference Highlights
MURTEC offers a carefully curated program that blends learning, innovation, and networking. Key highlights include:
Executive Keynotes
Hear from leading restaurant executives as they discuss the role of technology in brand evolution, customer experience, and operational performance.
Breakout Sessions
Specialized sessions tailored to different business models, from franchise operations to fast casual and enterprise chains.
Workshops & Case Studies
Real-world insights from brands that have successfully implemented cutting-edge solutions and the lessons learned from those initiatives.
Tech Exhibition
Hands-on demos from over 100 exhibitors showcasing the latest in restaurant hardware, software, and integrated platforms.
Networking Events
Exclusive roundtables, receptions, and peer-to-peer exchanges designed for senior executives to build relationships and partnerships.
MURTEC Breakthrough Awards
A celebration of innovation, these awards honor restaurant brands and tech providers that have made a significant impact in the industry.
Registration & Cost
Registration is offered in various tiers depending on attendee role and access level:
- Restaurant Executives: Gain access to all sessions, workshops, and networking events. Early registration is highly recommended for discounted rates.
- Technology Vendors: Access to the exhibit hall and key sessions with optional sponsorship packages for enhanced visibility.
- Group Discounts: Available for organizations sending multiple team members from operations, tech, or finance departments.
Conference passes typically include meals, event materials, and entry to evening receptions. On-site registration is available but often comes with higher fees.
Accommodation & Nearby Stay
The host venue, Caesars Forum, is directly connected to several popular Las Vegas hotels offering special rates for MURTEC attendees. Options within walking distance include:
- Caesars Palace – Premium accommodations and direct event access
- The LINQ Hotel – Modern amenities and affordability
- Harrah’s Las Vegas – Convenient and budget-friendly
- Flamingo Las Vegas – Popular mid-tier option near the Strip
- The Cromwell – Boutique hotel for those seeking a unique stay
All locations provide easy access to the venue, with transportation options such as hotel shuttles, the Las Vegas Monorail, and rideshare services. McCarran International Airport is just 10–15 minutes away.
Benefits of Attending
1. Industry Leadership
MURTEC attracts the top minds in restaurant tech and multi-unit operations. This is where future-facing strategies are shared.
2. Real Solutions for Real Challenges
From supply chain transparency to labor optimization, every session focuses on solving key operational issues using practical, tech-enabled approaches.
3. Exclusive Access to Innovation
Be among the first to experience new technologies and implementation strategies before they hit the mainstream market.
4. Executive-Level Networking
Unlike large expos, MURTEC is intimate by design. The connections made here are meaningful, relevant, and long-lasting.
5. Hands-On Learning
Product demos and case studies offer actionable knowledge that can be brought back and applied across restaurant portfolios.
6. Recognition & Visibility
Brands and vendors participating in award programs or speaking panels gain visibility across the industry and media.
Tips for First-Time Attendees
- Plan your agenda early – Sessions fill up quickly.
- Attend the networking receptions – These informal events often lead to valuable business relationships.
- Take notes and ask questions – Engage during workshops for maximum learning.
- Explore the tech floor – Demo products with your own brand needs in mind.
- Debrief with your team post-event – Turn ideas into action quickly after returning to daily operations.
Final Thoughts
For restaurant brands operating at scale, staying competitive means staying connected—to trends, tools, and trusted partners. MURTEC offers all of that in one focused, professionally curated event. With a perfect mix of insight, innovation, and inspiration, it’s more than a conference—it’s a strategic investment in the future of restaurant operations.
Each year, MURTEC helps leaders make smarter tech decisions, discover scalable solutions, and build the right foundation for digital transformation. Whether the goal is better guest experiences, streamlined operations, or long-term growth—this is the place where progress begins.
To view the full agenda and secure your pass, visit:
https://www.murtec.com/