Discovering Tomorrow’s Wellness: Your Essential Guide to Newtopia Now (Formerly Natural Products Expo East), Denver, USA!

Denver – the “Mile High City,” nestled against the majestic Rocky Mountains, a vibrant hub known for its outdoor lifestyle, progressive spirit, and increasingly, as a nexus for the natural and organic products movement. It’s here, in this energetic West Coast city, that the natural and conscious consumer packaged goods (CPG) community converges for its reimagined and revitalized annual event: Newtopia Now. This isn’t merely a trade exhibition; it’s a mission-driven marketplace, a strategic forum meticulously designed to spark innovation, foster collaboration, and unveil the next generation of purpose-led brands and products that are shaping the future of health, wellness, and sustainability. Imagine stepping onto an immense show floor, buzzing with the aroma of innovative plant-based foods, the glow of natural beauty products, and the energy of thousands of purpose-driven businesses, discerning buyers, and market experts. You’re surrounded by everything from cutting-edge regenerative agriculture products and sustainable packaging solutions to advanced dietary supplements and ethical personal care items. This is your unparalleled opportunity to discover groundbreaking products, explore transformative business models, analyze the freshest consumer trends, and cultivate invaluable connections that will optimize your brand’s reach, boost your impact, and delight your consumers in an ever-evolving market. For emerging brands, established CPG companies, retailers, investors, health practitioners, and anyone committed to advancing the conscious consumer revolution, Newtopia Now is not just an option—it’s an essential annual pilgrimage for staying ahead of the curve, finding profound inspiration, and cultivating unparalleled growth in today’s fiercely competitive and purpose-driven market.

The natural and organic products industry is experiencing unprecedented growth, driven by consumers who are increasingly mindful of what they eat, what they put on their bodies, and how their purchasing decisions impact the planet. This shift has led to a surge in demand for transparent sourcing, clean labels, sustainable practices, and products that genuinely contribute to well-being. From the explosion of plant-based foods and functional beverages to the increasing popularity of CBD-infused products and eco-friendly home goods, the industry is navigating a complex yet exciting landscape. Newtopia Now, formerly known as Natural Products Expo East, has been reimagined by New Hope Network to address these evolving needs and create a more focused, impactful, and community-driven experience. It’s where innovative startups gain vital exposure for their unique offerings, established brands discover new pathways for growth, and groundbreaking solutions for a more responsible, prosperous, and regenerative future are unveiled. If you’re looking to launch the next generation of purpose-led products, boost your brand visibility, engage in meaningful conversations, strengthen your brand value, or simply immerse yourself in the passionate and forward-thinking community of conscious CPG professionals, attending Newtopia Now offers an unmatched opportunity to learn, discover, and propel your business to unprecedented heights.

The Epicenter of Conscious CPG: Venue and Time

Newtopia Now, with its renewed focus, strategically selects a modern and accessible convention facility, ensuring a truly impactful and efficient experience for all attendees.

Denver’s Premier Exhibition Space: The Colorado Convention Center Newtopia Now (formerly Natural Products Expo East) will be held at the Colorado Convention Center in Denver, Colorado, USA. The official address for the Colorado Convention Center is 700 14th Street, Denver, CO 80202. This state-of-the-art facility, recognizable by its iconic blue bear sculpture, offers extensive exhibition space, numerous meeting rooms, and advanced amenities. Its location in downtown Denver provides excellent accessibility from Denver International Airport (DIA) and is well-served by public transportation. The convention center’s proximity to downtown hotels, restaurants, and attractions makes it a convenient and vibrant hub for the Expo. The modern infrastructure and central, walkable location of the Colorado Convention Center make it an ideal venue for an event of Newtopia Now’s significance to the natural and conscious products community.

A Focused Fall Gathering: The Schedule Newtopia Now is an annual event, consistently taking place in August of each year. This timing allows the natural products industry to gather after the busy summer season, providing an optimal opportunity to assess mid-year trends, forge partnerships, and finalize strategies for the upcoming holiday season and the following year.

For 2025, Newtopia Now is scheduled to run from Wednesday, August 20 – Friday, August 22, 2025.

The event typically spans three intensive days, packed with a carefully curated schedule to maximize education, discovery, and networking opportunities, with a unique approach to engagement:

• Expo Hall Hours: The bustling exhibition floor will feature distinct “neighborhoods” designed to facilitate product discovery and connection. The main show floor hours are typically:
  • Wednesday, August 20: 10:00 AM – 5:00 PM MST (These hours may be subject to change and should be confirmed on the official website closer to the event).
  • Thursday, August 21: 10:00 AM – 5:00 PM MST
  • Friday, August 22: 10:00 AM – 4:00 PM MST
• The Market: A reimagined, multi-sensory product showcase where every exhibitor will have one flagship product featured in a grocery-like environment. This allows buyers to engage with products through self-discovery, exploring new items with all their senses.
• Community Experiences (Offsite Activations): A unique aspect of Newtopia Now, the event kicks off with a series of immersive offsite experiences on Wednesday, August 20. These are designed to foster deeper connections and networking in unique Denver locations, such as:
  • Yoga at Red Rocks Amphitheatre
  • Brunch at local hotspots
  • Experiences at cultural attractions like Meow Wolf
  • Guided tours with expert herbalists at the Denver Botanic Gardens (in collaboration with AHPA)
  • Community give-back experiences
• Educational Sessions & Content: Newtopia Now features a robust program of expert-led talks, panels, and interactive sessions. These are often presented in unique formats like:
  • Buyerside Chats: Direct conversations providing insights into what buyers are looking for.
  • Ambassador Talks: Presentations from industry thought leaders.
  • Triple Take Panels: Dynamic discussions from multiple perspectives.
  • Live On-Site Podcasting: Engaging interviews with industry innovators.
  • Topics covered typically include food, agriculture, tech, beauty, social and environmental impact, and more.
• Conscious Connections Meeting Platform: Powered by Beacon Discovery, this platform enables curated 1:1 matchmaking between brands and retail buyers, facilitating highly targeted and efficient meetings.
• The Conscious Beauty and Wellness Pitch Event: Showcasing innovative up-and-coming brands presenting to a panel of industry leaders, investors, retailers, and CPG executives, creating opportunities for growth investment and strategic partnerships.
• Networking Opportunities: Beyond the formal sessions and matchmaking, numerous informal opportunities exist to connect with peers, industry leaders, and potential collaborators throughout the show floor and designated lounges.

This focused and comprehensive schedule, with its blend of on-site discovery and off-site community engagement, ensures that every attendee, from a startup founder to an established retail buyer, finds immense value in terms of cutting-edge content, groundbreaking product discovery, and crucial connections to propel their business in the conscious CPG space.

The Spectrum of Sustainability: Key Product and Service Categories

Newtopia Now is specifically curated to highlight innovation within the natural, organic, and conscious consumer packaged goods (CPG) sectors. The show floor is divided into distinct “neighborhoods” to help attendees navigate and discover products aligned with specific missions:

• Thrive Neighborhood: Focuses on the latest innovations that shape the future of human health.
  • Natural & Organic Food & Beverages: Plant-based alternatives, functional foods, healthy snacks, gluten-free, dairy-free, clean label products, organic produce, superfoods.
  • Dietary Supplements: Vitamins, minerals, herbs, probiotics, prebiotics, adaptogens, CBD/hemp-derived products, sports nutrition.
  • Functional Beverages: Kombucha, functional teas, enhanced waters, natural energy drinks.
• Glow Neighborhood: Showcases techniques for achieving natural beauty and personal well-being.
  • Natural & Organic Personal Care: Skincare, haircare, body care, cosmetics, oral care, feminine hygiene, men’s grooming products made with natural and organic ingredients.
  • Holistic Wellness Solutions: Aromatherapy, essential oils, mindful living products.
• Regenerate Neighborhood: Features ways in which products and businesses make a positive environmental impact.
  • Sustainable & Eco-Friendly Products: Regenerative agriculture-sourced foods, upcycled ingredients, sustainable packaging solutions (compostable, recyclable, biodegradable), eco-friendly household goods, cleaning products made with natural ingredients.
  • Ethical Sourcing & Fair Trade: Products with transparent supply chains and fair labor practices.
  • Zero Waste Solutions: Products and services designed to minimize environmental footprint.
• Represent Neighborhood: Showcases CPG brands across all product categories but originating from typically underrepresented communities, fostering diversity and inclusion within the industry.
• Additional Product & Service Categories (across all neighborhoods):
  • Pet Products: Natural and organic pet foods and supplements.
  • Business Services: Consulting, marketing, branding, packaging design, legal services, certification bodies (organic, non-GMO, B Corp, etc.), supply chain and logistics solutions specific to natural products.
  • Technology & Data: Solutions for traceability, ingredient transparency, consumer insights.

This highly curated and mission-driven approach ensures that buyers, investors, and industry professionals can efficiently identify and connect with brands that align with the growing consumer demand for products that are not only good for them but also good for the planet and its communities.

The Conscious Collective: Visitor and Exhibitor Count

Newtopia Now, as the evolution of Natural Products Expo East, is designed to bring together a focused yet vibrant community of natural and conscious CPG professionals.

• Visitor Count: Newtopia Now aims for a highly curated and engaged audience. For the 2025 edition, the event is expected to attract over 7,000 attendees, with a strong emphasis on connecting over 4,000 qualified buyers. This targeted approach is a key differentiator from the larger Expo West event. Attendees include:
  • Retailers (independent natural food stores, co-ops, specialty grocers, larger chains)
  • Distributors
  • Health Practitioners (nutritionists, dieticians)
  • Food Service Professionals
  • Emerging and established CPG Brands
  • Investors and VCs
  • Industry Experts, Consultants, and Analysts The focus is on quality connections and a more intimate, discovery-focused experience, ensuring that those attending are serious about business and innovation in the conscious CPG space.
• Exhibitor Count: The show floor at Newtopia Now features a significant number of innovative brands. While official 2025 numbers are still being finalized, the event is expected to host hundreds of exhibitors, with preliminary lists already showing over 600 exhibitors confirmed. A notable aspect is that nearly 45% of signed-on brands are first-time exhibitors at any trade show, highlighting Newtopia Now’s role as a vital platform for emerging brands. These exhibitors primarily include:
  • Small to medium-sized natural and organic CPG brands.
  • Purpose-driven businesses focused on sustainability and social impact.
  • New and innovative product launches across food, beverage, personal care, and supplements.
  • Service providers catering to the natural products industry.

The concentrated attendance of key buyers and decision-makers, combined with the comprehensive range of mission-driven exhibitors, makes Newtopia Now an incredibly efficient and productive environment for business development, product discovery, and fostering the conscious consumer revolution.

Seeds of Success: Benefits and Perks of Attending

Attending Newtopia Now is a strategic investment that offers profound benefits for any professional engaged in the natural and conscious consumer packaged goods (CPG) industry. This reimagined event is designed to maximize connection and discovery.

• Curated Matchmaking for Meaningful Connections: The Conscious Connections Meeting Platform, powered by Beacon Discovery, facilitates pre-scheduled 1:1 meetings with qualified retail buyers, investors, and industry experts. This ensures highly efficient and productive interactions, allowing you to connect with the right people who are actively seeking what you offer.
• Immersive Product Discovery: “The Market” offers a unique, multi-sensory, self-guided showcase where every exhibitor has a product featured. This innovative approach allows buyers to experience and discover products in a contextual, grocery-like environment, enhancing engagement and brand recall.
• Focused Exposure for Emerging Brands: Newtopia Now is specifically designed to provide greater exposure for new and emerging brands, with a significant percentage of first-time exhibitors. This makes it an ideal platform for launching new products, gaining crucial industry visibility, and breaking into retailer markets.
• Targeted Neighborhoods for Efficient Sourcing: The show floor is organized into “Thrive,” “Glow,” “Regenerate,” and “Represent” neighborhoods, making it incredibly easy for buyers to navigate and efficiently source products that align with their specific needs and consumer demands (e.g., health, beauty, sustainability, diversity).
• Unparalleled Educational Content: Benefit from a rich program of expert-led sessions, including “Buyerside Chats,” “Ambassador Talks,” and “Triple Take Panels.” Learn about key insights in food, agriculture, tech, beauty, social and environmental impact, and more, presented in engaging and unique formats.
• Unique Offsite Community Experiences: The event kicks off with immersive offsite experiences designed to foster deeper networking and community building in relaxed, inspiring settings around Denver. This provides invaluable opportunities for authentic connection beyond the traditional show floor.
• Support for Purpose-Led Businesses: Newtopia Now champions businesses committed to creating a more responsible, prosperous, and regenerative future. By attending, you align with and contribute to a movement that is driving positive change within the CPG landscape.
• Pitch for Growth: The Conscious Beauty and Wellness Pitch Event provides a valuable platform for up-and-coming brands to present to a panel of industry leaders, investors, and retailers, potentially securing vital funding and strategic partnerships.
• Continuous Engagement: The Newtopia Now Event App and Beacon Discovery platform allow attendees to view company profiles, book meetings, and explore products before, during, and after the show, extending the value of your participation.

Your Denver Discovery Base: Nearby Hotels and Convenient Accommodation

Denver offers a wide range of hotel options, particularly in the downtown area, providing convenient access to the Colorado Convention Center and Newtopia Now.

• Hotels within Walking Distance of the Colorado Convention Center: These options offer the most convenient access, allowing attendees to easily walk to the Expo. The immediate vicinity of the Convention Center features several excellent choices.
  • Hyatt Regency Denver at Colorado Convention Center: Directly connected to the convention center, often the top choice for convenience.
  • Embassy Suites by Hilton Denver Downtown Convention Center: Very close, offering suites and often complimentary breakfast/evening reception.
  • Hilton Garden Inn Denver Downtown: Excellent proximity.
  • Hyatt Place Denver Downtown / Hyatt House Denver Downtown: Both are very close and offer comfortable stays.
  • Home2 Suites by Hilton Denver Downtown Convention Center / Homewood Suites by Hilton Denver Downtown-Convention Center: Extended stay options, great for longer visits.
  • AC Hotel by Marriott Denver Downtown / Le Meridien Denver Downtown: Modern and stylish choices near the venue.
  • The Slate Denver, Tapestry Collection By Hilton: A unique, centrally located option.
  • Tru By Hilton Denver Downtown Convention Center: A more budget-friendly, modern choice.
• Downtown Denver Hotels (Short Walk/Ride): Many other highly-rated hotels are available in the broader downtown Denver area, offering a range of price points and amenities. These are typically a short walk, taxi, ride-share, or public transit ride away from the convention center.
  • Grand Hyatt Denver: A popular upscale choice.
  • Sheraton Denver Downtown Hotel: A large, centrally located hotel.
  • Hilton Denver City Center: Another major downtown hotel.
  • Magnolia Hotel Denver, A Tribute Portfolio Hotel: A charming boutique option.
  • The Curtis Denver – a DoubleTree by Hilton Hotel: Known for its playful, themed rooms.
  • Renaissance Denver Downtown City Center Hotel: Another strong downtown option.
• Official Housing Partner: Newtopia Now, through New Hope Network, will likely partner with an official housing provider (like onPeak, which has historically managed housing for Expo East). It is highly recommended to book your hotel through the official housing link provided on the Newtopia Now website. This often guarantees discounted rates exclusively for attendees, ensures secure booking, and provides access to a wide selection of pre-negotiated hotels with convenient distances to the Colorado Convention Center. Always be cautious of unsolicited calls or emails from unofficial housing providers.

Given the popularity of Denver and the focused nature of Newtopia Now, it is advisable to book your accommodation as early as possible to secure your preferred location and rate, especially for hotels closest to the Colorado Convention Center.

The Investment in Impact: Understanding the Cost to Attend

Attending Newtopia Now is a valuable investment that provides access to crucial industry insights, networking, and product discovery, particularly within the rapidly growing conscious CPG market. While exact 2025 rates will be confirmed closer to the event, here’s a general understanding based on past events and the new model:

• Attendee Registration (Buyer/Retailer Pass):
  • Newtopia Now is designed to attract a high volume of qualified buyers. Historically, for major natural products expos, retail buyers can often register for a complimentary or deeply discounted pass, especially if they qualify based on their business type and buying authority. Expect this to be a key feature for Newtopia Now.
• Attendee Registration (General Admission/Non-Buyer Pass):
  • For other industry professionals (e.g., consultants, service providers, non-exhibiting brands, media, investors), there will be a registration fee. This pass typically grants access to the Expo Hall and most on-floor educational content.
  • Rates will vary based on early bird registration versus standard/on-site pricing. Historically, for similar events, these could range from $150 – $400+ USD.
• Exhibitor Costs:
  • Newtopia Now has introduced more streamlined and often more accessible exhibition options, particularly for emerging brands, compared to larger traditional expos.
  • A “Tabletop” or smaller booth option (e.g., a 2×6 Tabletop mentioned in past promotions for early-stage brands) could range from approximately $2,500 – $3,500 USD. This often includes benefits like a set number of badges, product placement in “The Market,” and participation in matchmaking services.
  • Larger booth spaces would be priced proportionally higher.
  • Exhibitors will also need to factor in costs for booth setup, shipping, and any additional services.

These fees generally cover access to the show itself and the experiences offered. Attendees should also budget separately for personal travel (flights/trains), accommodation in Denver, and dining expenses. For the unparalleled opportunity to explore the latest innovations, connect with key decision-makers, and gain critical knowledge to drive success in the dynamic natural and conscious CPG industry, the return on this investment is substantial and often critical for operational excellence and maintaining a competitive edge.

Cultivate Your Impact: Your Journey to Newtopia Now Begins Here!

Newtopia Now in Denver is more than just an event; it’s the definitive annual forum for the thriving natural and conscious consumer packaged goods community. It’s a powerful, purpose-driven convergence of groundbreaking products, strategic insights, and essential business connections that shape the very future of health, wellness, and sustainability. It’s where the most innovative brands are discovered, where new responsible business models are explored, and where vital partnerships are forged that propel the entire industry forward. Whether you’re a startup founder with a game-changing product, a retail buyer seeking the next big trend, an investor looking for impactful opportunities, or simply a passionate professional committed to making a difference in the world of conscious CPG, attending Newtopia Now is an indispensable experience that will ignite your passion, broaden your market knowledge, and empower you to lead in this highly dynamic and transformative field. Don’t just follow the conscious movement; lead it, innovate with purpose, and achieve unparalleled success!

To learn more about Newtopia Now, explore the full schedule, and plan your attendance for this must-attend industry event, visit: newtopianow.com