NCA Sweets & Snacks Expo, Chicago, USA

introduction to nca sweets & snacks expo

The NCA Sweets & Snacks Expo, Chicago, USA is North America’s premier trade show dedicated to the confectionery and snack industries. Organized annually by the National Confectioners Association (NCA), the expo brings together thousands of industry professionals, buyers, manufacturers, and suppliers to discover the latest innovations, explore trends, and establish valuable business connections. Known as the epicenter of the sweets and snacks industry, this event plays a pivotal role in shaping the future of these fast-growing product categories.

This event is not open to the general public. It is strictly a B2B (business-to-business) event intended for professionals from retail, wholesale, distribution, and production sectors who deal with confectionery and snack items.

venue and timing details

The NCA Sweets & Snacks Expo takes place at one of the largest and most renowned convention centers in the United States — McCormick Place, located in Chicago, Illinois.

  • Venue: McCormick Place, 2301 S King Dr, Chicago, IL 60616, USA
  • Dates: Typically held in May each year. For the upcoming edition, it is scheduled from May 13 to May 15, 2025
  • Timing:
    • Day 1: 9:00 AM – 5:00 PM
    • Day 2: 9:00 AM – 5:00 PM
    • Day 3: 9:00 AM – 3:00 PM

product categories showcased

The NCA Sweets & Snacks Expo showcases an expansive range of product categories, with exhibitors launching new flavors, packaging concepts, and health-conscious alternatives. The products fall into multiple categories, including:

  • Chocolate and Non-Chocolate Confectionery
  • Candy (Chewy, Hard, Gummies, Mints)
  • Sweet Bakery and Dessert Snacks
  • Chips, Crackers, and Popcorn
  • Nutritional and Functional Snacks
  • Organic, Vegan, and Free-from Products
  • Packaging Innovations
  • Display, Logistics & Retail Equipment

Buyers and sourcing professionals will find thousands of products, many of which are new-to-market launches designed to align with current consumer preferences.

visitor profile and attendance statistics

The Sweets & Snacks Expo attracts over 16,000+ qualified professionals annually, including:

  • Retail Buyers (from major chains and independent stores)
  • Distributors and Wholesalers
  • Convenience Store Operators
  • International Importers and Exporters
  • Foodservice and Vending Professionals
  • Online and E-commerce Buyers
  • Brokers and Category Managers

The diversity of the audience offers unmatched opportunities for networking and building new partnerships across North America and beyond.

benefits of attending the expo

Attending the NCA Sweets & Snacks Expo provides professionals with numerous advantages:

  • First Access to New Products: Be among the first to discover upcoming trends, new product launches, and innovative packaging.
  • Educational Sessions: Participate in expert-led sessions that address market insights, retail strategies, sustainability, and consumer behavior.
  • Networking Opportunities: Connect with peers, industry leaders, and potential business partners from across the globe.
  • Supplier Discovery: Engage with 800+ exhibitors showcasing products from both established brands and emerging startups.
  • Retailer and Distributor Incentives: Some qualified retailers and buyers may receive travel reimbursement and complimentary access to the show.

registration and cost details

The registration process is open to business professionals in the relevant sectors. Pricing may vary based on the type of registrant:

  • Retail Buyers & Distributors: Often eligible for free or discounted passes upon approval.
  • Non-exhibiting Manufacturers: $300 – $500 depending on registration time.
  • Service Providers & Others: $600 – $850, depending on early or late registration.

All attendees must be pre-approved and over 16 years of age. Onsite registration is not allowed.

how to get there

McCormick Place is centrally located in Chicago and is easily accessible via:

  • Chicago Midway International Airport (MDW) – Approx. 30 minutes by taxi
  • O’Hare International Airport (ORD) – Approx. 45 minutes by car
  • Public Transport – Accessible via CTA Green Line, Metra Electric District, and multiple bus routes
  • Onsite Parking – Available in several lots; early arrival is recommended

nearby accommodation options

Visitors attending the Sweets & Snacks Expo in Chicago can choose from a variety of hotels near the venue. Some of the top nearby hotels include:

  • Hyatt Regency McCormick Place – Directly connected to the convention center
  • Marriott Marquis Chicago – Just steps away, modern amenities and business-focused
  • Hilton Garden Inn Chicago McCormick Place – Convenient and comfortable stay for exhibitors
  • The Wheeler Mansion – Boutique historic hotel for a quieter, luxury experience
  • Home2 Suites by Hilton Chicago McCormick Place – Affordable extended stay option

It’s recommended to book early, as hotel availability near the venue fills up quickly closer to the expo dates.

nearby attractions and dining

While in Chicago, attendees can explore iconic locations and experience a vibrant culinary scene:

  • Millennium Park – Featuring the famous Cloud Gate (The Bean)
  • Navy Pier – Shops, restaurants, and beautiful waterfront views
  • The Art Institute of Chicago – Home to world-renowned collections
  • Chicago Riverwalk – Great for relaxing and dining
  • Local Dining – Try Chicago-style pizza at Lou Malnati’s or deep-dish at Giordano’s

Attendees often use their free evenings to unwind and experience the city’s rich culture.

why chicago is the ideal host city

Chicago offers the perfect blend of infrastructure, accessibility, and hospitality for a trade show of this scale. With its centralized location in the U.S., world-class convention facilities, and international connectivity, it makes logistics easier for both domestic and international participants. The city is also home to a broad base of retail headquarters and distributors, making it an ideal spot for B2B networking.

key highlights of the expo

  • Innovative Product Showcase: A platform to witness award-winning innovations and breakout products
  • Startup Zone: Meet emerging brands and explore bold, new ideas
  • Destination Retail: Learn how retailers are using data and design to win consumers
  • SNAX Showcase: Explore cutting-edge snack launches from across the globe
  • Live Demos and Tastings: Interact with the products hands-on

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