NY NOW – New York, USA is one of the leading and most anticipated trade shows in North America that showcases the very best in lifestyle, home, gift, and handmade products. Held biannually at the world-famous Jacob K. Javits Convention Center in Manhattan, NY NOW attracts thousands of exhibitors and buyers from across the globe. This prestigious event provides a dynamic platform for brands to introduce their products, form new partnerships, and stay ahead of retail trends.

Venue details and how to reach

NY NOW is hosted at the Jacob K. Javits Convention Center, located at 429 11th Avenue, New York, NY 10001. The venue is centrally located in Manhattan, making it easily accessible via multiple transportation options including subway lines (A, C, E, 7), Penn Station (for Amtrak, LIRR, and NJ Transit), and major highways. For international and out-of-state travelers, both John F. Kennedy International Airport (JFK) and LaGuardia Airport (LGA) are within 45 minutes’ reach.

Event dates and timing

The upcoming edition of NY NOW is scheduled to take place from August 18 to August 21, 2025. The show typically opens its doors from 9:00 AM to 6:00 PM on the first three days and wraps up slightly earlier at 3:00 PM on the final day. Attendees are advised to pre-register online and arrive early to make the most of their visit.

Product categories featured

NY NOW – New York, USA is known for its diverse range of product offerings spanning multiple categories. These include:

• Home Décor: Furniture, lighting, textiles, wall art, and home accents.
• Lifestyle: Personal care, wellness, fashion accessories, tech gadgets, and pet products.
• Gift: Stationery, books, toys, seasonal items, souvenirs, and party goods.
• Handmade: Artisan products from independent makers and international craftspeople.
• Sustainability: Eco-conscious and sustainable product lines across all categories.

With over 2,300 exhibitors, attendees can explore innovations and trends from both emerging designers and established brands.

Who attends NY NOW?

NY NOW consistently draws a high-volume, quality audience. The show attracts over 25,000 visitors, including:

• Boutique owners and retail store buyers
• Interior designers and decorators
• Online retailers and e-commerce specialists
• Corporate gift buyers and event planners
• Industry influencers and trend forecasters

NY NOW is strictly a B2B event, catering exclusively to trade professionals. It offers unparalleled networking opportunities and a chance to discover products before they hit the mainstream market.

Nearby accommodations

Given its location in Manhattan, NY NOW is surrounded by a wide range of hotel options for every budget. Some nearby hotels include:

• Crowne Plaza HY36 Midtown Manhattan – A modern hotel with excellent amenities located within walking distance from the Javits Center.
• The New Yorker Hotel – A historic property offering comfort and convenience just a few blocks away.
• Element Times Square West – Known for eco-friendly practices and extended stay features.
• YOTEL New York Times Square – A sleek, high-tech hotel ideal for business travelers.
• Renaissance New York Midtown Hotel – Offers luxurious rooms with views of the city skyline.

Early booking is recommended due to high demand during show dates.

Cost of attendance

NY NOW registration is free for verified buyers and industry professionals if done ahead of time. On-site registration may incur a nominal fee, and proof of business credentials is required. Exhibitor fees vary based on booth size and placement, and detailed pricing can be found on the official NY NOW website.

Perks and benefits of attending

Attending NY NOW – New York, USA comes with a multitude of benefits, including:

• Discovering new brands: Be among the first to see innovative and trend-setting products from around the globe.
• Networking opportunities: Meet thousands of professionals, from small boutique owners to major retail buyers.
• Educational sessions: Participate in panels and seminars led by industry experts on subjects like consumer behavior, merchandising, and sustainability.
• Trend forecasting: Stay informed with dedicated trend zones and curated product showcases that spotlight what’s next in design and retail.
• Hands-on experience: Touch, test, and experience products firsthand—something online buying can never replicate.
• Exclusive show specials: Many exhibitors offer limited-time discounts or show-only packages to attendees.

Why exhibitors choose NY NOW

Exhibiting at NY NOW gives brands access to thousands of buyers and decision-makers. With international media coverage and dedicated marketing opportunities, NY NOW helps companies elevate their brand presence and drive B2B sales. The event’s layout, especially the curated Handmade Global Design section and New Product Showcase, ensures visibility for innovative products and small businesses alike.

Tips for making the most of your visit

• Plan ahead: Use the online floorplan and exhibitor list to map out your must-visits.
• Bring plenty of business cards: You’ll need them for networking and product inquiries.
• Use the NY NOW mobile app: It includes schedules, floor plans, session alerts, and exhibitor search tools.
• Attend workshops: They provide deep insights into consumer trends and effective merchandising strategies.
• Wear comfortable footwear: The Javits Center spans over 760,000 square feet of exhibit space.

Nearby attractions and places to explore

Make the most of your trip to New York City by exploring iconic landmarks like:

• The High Line – An elevated park just minutes from the Javits Center.
• Hudson Yards – A shopping and dining destination featuring The Vessel and The Edge.
• Times Square – Just a short cab ride away for a classic NYC experience.
• Broadway – Catch a world-class performance after show hours.
• Chelsea Market – Perfect for quick bites and artisanal finds.

NY NOW – New York, USA is more than just a trade show; it’s a vibrant hub of innovation, inspiration, and invaluable business opportunities. Whether you’re a retailer, designer, or product manufacturer, attending NY NOW helps you stay ahead in a rapidly evolving marketplace. With its curated exhibitions, enriching educational sessions, and unmatched access to industry insiders, it is the must-attend event for those who want to grow, connect, and lead in the lifestyle and gift industry.

To register, explore event details, and book your tickets, please visit the official website:
https://nynow.com