Introduction to NY NOW, New York, USA
NY NOW is one of the most prestigious and widely recognized trade shows in North America for lifestyle, home, gift, and handmade products. Hosted semi-annually in New York City, this highly curated event serves as a bridge between global brands and U.S. retailers, interior designers, specialty stores, and e-commerce platforms. It provides an unparalleled platform for product discovery, business development, and trend forecasting.

Venue details
The event is held at the Jacob K. Javits Convention Center, located in Manhattan, New York City. The venue is a state-of-the-art facility known for hosting globally influential expos and exhibitions.

• Address: Jacob K. Javits Convention Center, 429 11th Avenue, New York, NY 10001, United States
• Accessibility: Easily accessible by public transport, including the 7 subway line, buses, taxis, and ride-shares. The venue is also ADA-compliant.

Event schedule
The NY NOW show is organized twice a year – typically in February (Winter Market) and August (Summer Market). These editions align with buying seasons for most retail and wholesale businesses.

• Upcoming Dates: August 4–7, 2025
• Show Hours:
  • Sunday, August 4: 9:00 AM – 6:00 PM
  • Monday, August 5: 9:00 AM – 6:00 PM
  • Tuesday, August 6: 9:00 AM – 6:00 PM
  • Wednesday, August 7: 9:00 AM – 3:00 PM

Cost and registration
Attendance at NY NOW is free for qualified buyers, retailers, and interior designers, but registration is mandatory. Non-buyers and general visitors may not be permitted unless pre-approved. Exhibitors have booth package pricing based on square footage and add-ons.

• Registration Fee: Free for qualified attendees
• Exhibitor Fee: Varies by booth size, starting from approx. $3,000
• Badges: Digital badges provided post-registration

Product categories featured
NY NOW features a wide range of product segments that cover both functional and aesthetic aspects of living and gifting. Categories are well-structured for efficient sourcing:

• Home Décor & Furniture
• Gift & Lifestyle
• Jewelry & Accessories
• Health & Wellness
• Stationery & Office Goods
• Artisan Handmade Products (international and domestic)
• Sustainable & Eco-friendly Solutions

Each category has dedicated pavilions and trend zones where the latest product innovations are showcased. Specialty areas like the Incubator Pavilion and Accent on Design offer unique products from emerging designers and high-end creators.

Visitor demographics and footfall
The NY NOW trade show consistently attracts a large and diverse audience of industry professionals. This includes retail buyers, boutique owners, large chain store representatives, e-commerce platforms, product developers, interior designers, and press.

• Annual Visitor Count: Over 22,000 attendees per edition
• Exhibitors: More than 2,300 companies from over 50 countries
• Geographic Reach: International and U.S.-based visitors, particularly from the East Coast and Midwest regions

Benefits of attending NY NOW
Attending NY NOW offers numerous strategic advantages for businesses and individuals in the design and retail industries:

• Product Discovery: Access to thousands of new and unique products not found at other shows
• Networking Opportunities: Connect with suppliers, buyers, and industry peers to foster collaborations
• Trend Forecasting: Gain insights into upcoming retail trends and customer preferences
• Learning and Workshops: Participate in educational sessions, panels, and live demos
• Business Growth: Expand your wholesale and retail distribution by meeting new partners

Nearby accommodation options
There are several hotels located close to the Javits Center that cater to both premium and budget travelers. Below are some top-rated options within walking distance:

• Pendry Manhattan West – Luxury hotel with modern amenities, approx. 5-minute walk
• Crowne Plaza HY36 Midtown Manhattan – Upscale and business-friendly
• Element Times Square West – Affordable option with kitchenettes and eco-conscious design
• YOTEL New York Times Square – Futuristic, tech-savvy hotel ideal for solo travelers and startups
• The New Yorker Hotel – Classic art deco hotel near Penn Station

Transportation and travel tips
For those flying in, the closest airports are:

• LaGuardia Airport (LGA) – ~25 minutes by car
• John F. Kennedy International Airport (JFK) – ~40 minutes
• Newark Liberty International Airport (EWR) – ~40 minutes

Local travel options include NYC subways, yellow cabs, Uber/Lyft, and CitiBike rentals. Visitors are advised to plan ahead and arrive early due to the high footfall at the show.

Who should exhibit or attend

• Exhibitors: Manufacturers, artisans, wholesalers, and designers seeking retail partnerships
• Attendees: Boutique and specialty store owners, department store buyers, design professionals, hospitality buyers, lifestyle bloggers, and industry media representatives

Sustainability and social impact
NY NOW is actively committed to sustainability and responsible business practices. The show includes a Sustainability Spotlight Pavilion featuring eco-friendly products. It also encourages exhibitors to use recyclable booth materials and supports charitable giving through select social causes highlighted during the event.

Key highlights of the show

• Handmade Global Design Pavilion showcasing artisans from around the world
• NY NOW Awards celebrating innovation in design and retail
• Live Trend Talks with influencers and industry experts
• Sourcing-focused layout to improve attendee experience and time management
• Buyer Concierge Services for one-on-one sourcing assistance

Why NY NOW stands out
NY NOW sets itself apart by its vibrant, design-centric atmosphere and its strong focus on connecting like-minded businesses and creatives. Whether you’re a seasoned buyer or a first-time exhibitor, this event is designed to amplify growth, spark creativity, and deliver real business results.