Overview of Potato Expo

The Potato Expo is the largest annual potato industry conference and trade show in the United States. Hosted by the National Potato Council (NPC), this prestigious event serves as a central platform for growers, suppliers, researchers, agribusiness professionals, and government representatives to network, exchange knowledge, explore new technologies, and discover innovative solutions in the potato sector.

Held in different cities each year—such as Austin, Texas, in recent editions—the Potato Expo attracts thousands of visitors from across North America and beyond, including farmers, scientists, policymakers, food service professionals, and technology providers. The expo creates a dynamic environment to celebrate the potato industry while addressing its most pressing challenges and growth opportunities.

Venue and Rotational Hosting Cities

The Potato Expo does not have a fixed venue. Instead, it rotates between major U.S. cities known for their agricultural influence, accessibility, and vibrant event infrastructure. Past venues have included:

• Austin Convention Center, Texas
• Orlando, Florida
• Anaheim, California
• Las Vegas, Nevada
• Denver, Colorado

In cities like Austin, the expo typically takes place at centrally located convention centers that provide ample space for exhibitions, educational sessions, and networking events.

Date and Duration

The Potato Expo is traditionally held during the first or second week of January. The event typically spans two to three days, packed with breakout sessions, keynote addresses, exhibitions, live product demos, and innovation showcases.

Example:

• Dates: January 8–10, 2025
• Venue: Austin Convention Center, Austin, TX
• Time: 8:30 AM – 5:00 PM daily

These dates may vary slightly each year depending on the host city’s calendar and logistical availability.

Product Categories and Exhibition Highlights

The exhibition floor at the Potato Expo showcases a wide range of products, services, and innovations relevant to the potato value chain. Key product categories include:

• Seed potatoes and crop varieties
• Precision agriculture technology
• Irrigation and farm equipment
• Post-harvest handling and storage systems
• Food processing machinery
• Sustainability and soil health products
• Pest and disease management solutions
• Supply chain and logistics services

Interactive exhibits and live demos are among the most popular features, offering visitors a hands-on look at cutting-edge agricultural technologies and practices.

Visitor Profile and Attendance

The Potato Expo draws more than 2,000 attendees annually, including:

• Commercial potato growers and family farm owners
• Agribusiness professionals
• Agriculture researchers and university experts
• Food and beverage manufacturers
• Input suppliers and machinery companies
• Policy makers and regulatory officials
• Export and trade consultants

The event fosters an environment of knowledge-sharing, networking, and strategic collaboration. Educational sessions are led by renowned industry experts, and panel discussions often feature live Q&A sessions for deeper engagement.

Nearby Hotels and Accommodation Options

For those attending the Potato Expo in Austin, there are several quality accommodations within walking distance of the Austin Convention Center:

• Hilton Austin – Directly adjacent to the venue, offering business-class services.
• JW Marriott Austin – A premium option for professionals seeking luxury and convenience.
• Fairmont Austin – Within five minutes walking distance, popular for its modern amenities.
• Hampton Inn & Suites Downtown – A cost-effective option ideal for group travelers.
• The Driskill Hotel – A historic luxury stay for those who prefer a blend of tradition and elegance.

It is advisable to book accommodations early, as rooms near the venue tend to fill quickly due to the high volume of attendees.

Benefits of Attending the Potato Expo

Attending the Potato Expo offers numerous benefits, both for individuals and organizations involved in the potato industry:

• Networking Opportunities: Engage with a diverse group of professionals from across the potato supply chain.
• Access to Innovations: Discover the latest advancements in farm technology, data analytics, and sustainable practices.
• Educational Sessions: Learn from keynote speakers, researchers, and industry leaders.
• Business Expansion: Establish new partnerships, explore export opportunities, and meet potential customers.
• Live Demonstrations: Evaluate new machinery and techniques in real time.
• Policy Discussions: Participate in dialogues on trade, regulation, and future growth strategies.

This is a must-attend event for stakeholders who want to stay ahead in a competitive and evolving agricultural landscape.

Event Cost and Registration

The cost to attend the Potato Expo varies depending on the registration type:

• Standard Full Registration: $450–$650 (includes sessions, expo access, and evening receptions)
• One-Day Pass: $250–$400
• Student or Academic Discount Passes: Available at reduced rates upon proof of eligibility
• Exhibitor Registration: Varies by booth size and company type

Early bird discounts are usually offered for those who register before a specific deadline (typically in the fall of the previous year).

Additional Features and Special Programs

Beyond the core conference and trade show, the Potato Expo includes:

• Innovation Hub: A spotlight space for agri-tech startups and research labs to display breakthroughs.
• Networking Lounges: Designated areas for informal meetings and idea exchanges.
• Industry Awards Ceremony: Recognizing outstanding contributions to the potato industry.
• Expo Socials and Receptions: Evening networking events featuring local food and entertainment.
• Field Visits (occasionally): In certain host cities, guided field tours are available pre- or post-event to explore local farms and research facilities.

Transportation and Accessibility

When hosted in a major city like Austin, the event venue is easily accessible:

• By Air: Austin-Bergstrom International Airport (AUS) is located 15–20 minutes from downtown.
• By Public Transit: Local buses and ride-share options are readily available.
• Parking: On-site and nearby public parking garages are accessible for private vehicles.

Shuttle services from partner hotels are often arranged for registered participants.

Why the Potato Expo Matters

The Potato Expo is more than just a trade show—it’s a forward-looking platform designed to shape the future of potato production. With sustainability, profitability, and innovation as central themes, this event serves as an annual barometer for the health and direction of the global potato industry.

Whether you’re a seasoned grower, a technology provider, or an academic researcher, the Potato Expo provides unique insights, actionable knowledge, and valuable connections that can positively impact your role in the agricultural value chain.