The Produce Marketing Expo held annually in Anaheim, USA, is one of the most significant events in the fresh produce and floral industries. This premier trade show brings together growers, suppliers, retailers, and distributors from across the globe to showcase the latest innovations, trends, and products in the fresh produce market. The expo serves as an essential platform for networking, business development, and discovering new opportunities within the produce supply chain.

Venue and Date

The Produce Marketing Expo takes place at the Anaheim Convention Center, located in the heart of Anaheim, California. This world-class venue offers expansive exhibit halls, state-of-the-art meeting rooms, and easy access to local amenities. The Anaheim Convention Center is situated near major highways and airports, making it convenient for both domestic and international attendees.

Typically scheduled in late February or early March, the event runs for three full days, allowing participants ample time to explore exhibits, attend educational sessions, and engage in business meetings. The exact dates for the upcoming expo are usually announced several months in advance on the official event website.

Product categories featured

The expo covers an extensive range of fresh produce categories, ensuring a comprehensive overview of the industry. Exhibitors display a wide variety of fruits, vegetables, nuts, herbs, and floral products. Additionally, the show highlights related sectors including packaging, logistics, technology, and sustainable agriculture practices.

Key product categories include:

• Fresh fruits such as berries, citrus, apples, and tropical fruits
• Fresh vegetables ranging from leafy greens to root vegetables
• Organic and specialty produce products
• Value-added and prepared produce items
• Floral and nursery products
• Packaging solutions and innovations
• Post-harvest handling equipment and cold chain technology
• Agricultural technology and software platforms for supply chain management

Visitor profile and attendance

The Produce Marketing Expo attracts a diverse audience of more than 20,000 industry professionals annually. Attendees include produce buyers, category managers, retailers, wholesalers, exporters, importers, and suppliers. The event is also popular with foodservice providers, restaurant chains, and fresh food manufacturers seeking to stay ahead of market trends.

In addition to industry veterans, the expo welcomes startups and emerging businesses eager to showcase their products to a large and influential audience. This mix of participants creates a dynamic environment for networking and deal-making.

Nearby hotels and accommodation

Anaheim offers a wide range of accommodation options suitable for various budgets and preferences. Many hotels are located within walking distance or a short shuttle ride from the Anaheim Convention Center, providing convenience for attendees.

Popular nearby hotels include:

• The Anaheim Marriott: Located adjacent to the convention center, this hotel offers modern rooms and extensive amenities, including meeting spaces and dining options.
• Hilton Anaheim: Just steps from the venue, it is favored by business travelers for its comfort and services.
• Residence Inn by Marriott Anaheim Resort Area/Garden Grove: A great choice for longer stays or families, offering suite-style accommodations with kitchenettes.
• Courtyard by Marriott Anaheim Theme Park Entrance: Ideal for those combining business with leisure, especially for families visiting nearby Disneyland.
• Various budget-friendly chain hotels and boutique accommodations are also available within a short distance.

Early booking is recommended due to high demand during the expo dates.

Cost and registration details

Registration for the Produce Marketing Expo is essential and can be completed online through the official event website. The cost varies depending on the type of attendee and the time of registration. Early bird discounts are typically offered, incentivizing prompt sign-ups.

Standard registration fees generally cover access to the exhibit halls, educational seminars, keynote presentations, and networking events. Additional costs may apply for premium workshops, private meetings, or special networking receptions.

Attendees are encouraged to register well in advance to secure their spot and benefit from discounted rates.

Benefits of attending the Produce Marketing Expo

Attending the Produce Marketing Expo offers numerous advantages for professionals involved in the fresh produce and floral sectors:

• Networking opportunities: The expo provides unparalleled access to key decision-makers, potential business partners, and industry influencers.
• Market insights: Educational sessions and keynote speakers deliver valuable information on emerging trends, consumer preferences, and regulatory updates.
• Product discovery: Explore thousands of new products and innovations that can enhance your product offerings or operations.
• Business development: Meet with suppliers, negotiate deals, and establish relationships that can lead to long-term growth.
• Technology exposure: Learn about cutting-edge technologies improving supply chain efficiency, traceability, and sustainability.
• Inspiration and innovation: The expo fosters creativity by showcasing industry best practices and breakthrough ideas.

Travel tips and local attractions

Anaheim is a vibrant city with plenty to offer visitors beyond the expo. Many attendees combine their trip with leisure activities such as visiting Disneyland Resort, which is located just minutes from the convention center. Nearby attractions also include shopping centers, restaurants, and entertainment venues.

Transportation options are abundant, including airport shuttles, rideshare services, and public transit. Planning ahead for transport and accommodation will ensure a smooth and productive trip.

Where to book tickets and more information

To learn more about the Produce Marketing Expo, view the full schedule, register for the event, and secure your tickets, please visit the official website: https://www.freshproduce.com/events/the-global-produce-and-floral-show/