If you’re looking to expand, innovate, and future-proof your restaurant brand, the Restaurant Franchising & Innovation Summit USA is an unmissable opportunity. Taking place over three days, this event brings together the brightest minds in franchising, operations, marketing, and technology—making it a must-attend for ambitious restaurant owners, franchise developers, investors, and food-tech enthusiasts.

Venue & Timing

The upcoming summit is scheduled for March 11–13, 2025, and will be hosted at the Marriott Myrtle Beach Resort & Spa at Grande Dunes, located at 8400 Costa Verde Drive, Myrtle Beach, South Carolina. This resort offers luxurious beachfront accommodations, top-tier conference facilities, and ample opportunities for relaxation after business hours.

The venue opens to guests starting March 9, with conference sessions kicking off on March 11. You can expect high-energy, focused programming through March 13.

Who Should Attend & Expected Visitors

The summit is designed for professionals and decision-makers across various segments of the restaurant and franchising industry. These include:

• Restaurant operators and franchise owners
• C-suite executives from growth-stage brands
• Multi-unit franchisees
• Marketing, operations, and HR professionals
• Tech solution providers
• Industry consultants and service vendors
• Investors and developers in the foodservice space

Typically, the event attracts more than 300 industry professionals, ensuring a dynamic yet intimate networking environment. Past participants have included executives from major and emerging brands such as A&W, Church’s Texas Chicken, Jollibee, Dave’s Hot Chicken, and Fuzzy’s Taco Shop, among others.

Agenda and Session Highlights

Across its well-curated schedule, the summit delivers a blend of keynotes, interactive panels, and innovation showcases. Here’s what attendees can expect:

Opening Keynotes
Industry leaders and visionaries set the tone with thought-provoking addresses. For example, Jollibee North America’s President is expected to share strategic insights on brand expansion and franchising.

Executive Panels
Panel discussions will cover topics such as franchise development, brand differentiation, labor trends, and unit-level profitability. These sessions focus on real-life challenges and practical solutions.

Technology and Innovation Tracks
Explore how restaurants are leveraging AI, automation, robotics, mobile platforms, and loyalty technology to improve both customer experience and operations.

Brand Spotlights
Emerging brands share their success stories and growth strategies, offering valuable inspiration and tactical ideas for operators and franchisees alike.

Networking Events
In addition to structured sessions, attendees can engage in meaningful conversations through welcome receptions, beachfront dinners, and a special community give-back party.

Registration and Ticket Cost

Pricing is tiered based on attendee type:

• Restaurant Operators / Brand Executives: Discounted passes are available with early registration.
• Vendors / Consultants / Solution Providers: Standard registration cost is approximately $3,950 and includes all sessions, meals, and social events.
• Sponsorship Packages: Available for businesses looking to maximize visibility and connect directly with operators.

All passes grant access to conference sessions, networking functions, and provided meals. Group discounts and bundled registration offers are usually available, such as “bring two, get one free” promotions.

Where to Stay

The Marriott Myrtle Beach Resort & Spa at Grande Dunes is the official conference venue and is also offering a block of rooms at special rates for summit attendees. This location features ocean views, spa amenities, pools, and fine dining options, making it both comfortable and convenient.

Other nearby hotels and lodging options within a short radius include:

• Oceanfront condos and villas within the Grande Dunes area
• Mid-range hotels like Hampton Inn and Courtyard by Marriott
• Budget stays available inland with access via rental car or shuttle

The venue is easily accessible from Myrtle Beach International Airport, which is about a 15-minute drive. Transportation is readily available via taxis, rental services, and rideshare apps.

Key Benefits of Attending

1. Strategic Insights from Industry Leaders
Attendees will gain firsthand knowledge from experienced leaders in the restaurant and franchising world. Learn what works, what doesn’t, and how to scale your brand in a competitive landscape.

2. Innovation Showcases and Technology Trends
This summit is a great place to explore the newest tools, platforms, and automation technologies shaping the future of foodservice. If you’re seeking to implement digital transformation in your restaurant, this is where you’ll find inspiration and practical knowledge.

3. Network with Decision-Makers
With an attendee list full of high-level executives, franchisors, and franchisees, this event provides countless opportunities for meaningful networking. Whether you’re seeking new partnerships, business development leads, or collaborative ventures, this is the right place to make those connections.

4. Learn from Real-World Case Studies
Unlike theoretical conferences, this summit focuses on success stories, brand journeys, and actionable insights shared by operators and franchisors. You’ll walk away with strategies that are immediately applicable to your own business.

5. Strengthen Your Brand Presence
Franchisors, startups, and consultants all gain tremendous visibility through presentations, roundtables, and sponsorship options. Even if you’re not presenting, your presence positions you as a serious player in the restaurant space.

6. Engage in a Purpose-Driven Experience
Unique to this summit is the opportunity to participate in community-driven events like the give-back party. It’s a great way to bond with other attendees while making a positive impact.

How to Make the Most of Your Visit

• Plan your schedule in advance. Review the session lineup and prioritize the ones aligned with your business goals.
• Bring plenty of business cards and digital tools for contact sharing.
• Don’t skip the networking dinners or social events—some of the most valuable connections are made outside the boardroom.
• Take notes during sessions and follow up with contacts within a week of the event.
• Split your team across multiple tracks, if attending as a group, to maximize learning across different focus areas.

Final Thoughts

The Restaurant Franchising & Innovation Summit USA is more than just a tradeshow—it’s a forward-looking event designed to support growth, innovation, and leadership in the restaurant industry. Whether you’re a growing operator looking for capital and tech solutions, a franchisor seeking best practices, or an investor scouting the next big brand, this summit offers clarity, contacts, and a competitive edge.

It brings together the perfect mix of strategy, innovation, leadership, and purpose in one immersive experience. Set against the beautiful backdrop of Myrtle Beach, this summit offers the rare chance to learn, grow, and connect all at once.

If you’re serious about your brand’s future and the role innovation will play in your journey, then the Restaurant Franchising & Innovation Summit USA should be on your calendar.

Interested in securing your spot, viewing the full agenda, or booking accommodation? Visit the official registration page here:
Restaurant Franchising & Innovation Summit USA – Register Now