SuperZoo, Las Vegas, USA, is one of the most renowned pet industry trade shows in North America, attracting a vast spectrum of professionals from across the globe. Organized by the World Pet Association (WPA), this event stands as the ultimate marketplace for pet retailers, groomers, service providers, manufacturers, and product innovators. It offers unmatched networking, business development, and learning opportunities, all under one roof.

Held annually in the vibrant city of Las Vegas, SuperZoo serves as the premier destination to explore new trends, learn from top industry experts, and connect with major players in the pet industry. Whether you’re a pet store owner, distributor, or a service-based entrepreneur, this show is tailored to elevate your business strategies and offerings.

Venue and schedule details

SuperZoo takes place at the Mandalay Bay Convention Center, one of the largest and most luxurious venues in Las Vegas. Known for hosting some of the biggest expos in the U.S., Mandalay Bay provides a dynamic and expansive space for thousands of exhibitors and attendees.

• Venue: Mandalay Bay Convention Center, Las Vegas, Nevada, USA
• Dates: August 19–22, 2025
  • Education Days: August 19
  • Expo Hall Open: August 20–22
• Timings: 9:00 AM – 5:00 PM (Expo Hall Hours)
• Entry Cost: Registration fees may vary based on early-bird discounts, package types, and access to educational tracks. Typically, the cost starts from $30–$100 depending on the type of registration and time of booking.

Product categories on display

SuperZoo is known for its comprehensive product coverage, featuring thousands of innovative and essential pet-related products and services. The categories typically include:

• Pet food and treats (natural, organic, raw, gourmet)
• Pet grooming products and grooming equipment
• Pet toys and accessories
• Health and wellness products
• Pet apparel and lifestyle merchandise
• Pet training tools and services
• Aquarium and reptile accessories
• Cleaning and waste management solutions
• Business solutions for pet retailers

The show floor is segmented into various specialty zones such as New Product Showcase, Natural Pet, Farm & Feed, Groomer’s Marketplace, and Emerging Brands, allowing for easy navigation and focused exploration.

Visitor profile and expected attendance

Each year, SuperZoo welcomes over 20,000 pet industry professionals from across the United States and around the world. This includes:

• Pet store owners and managers
• Independent and chain retailers
• Groomers and pet stylists
• Veterinarians and animal care specialists
• Product manufacturers and distributors
• Animal welfare professionals

With more than 1,200 exhibiting companies, the show floor buzzes with innovation and insight, making it a hub of B2B activity in the pet care world.

Nearby hotels and accommodation options

Las Vegas offers a wide range of hotel accommodations to suit every budget. The Mandalay Bay Resort itself is a luxurious option directly connected to the convention center. Here are some popular nearby hotels:

• Delano Las Vegas – An upscale all-suite hotel adjacent to Mandalay Bay
• Luxor Hotel & Casino – Budget-friendly and just a few minutes away on foot
• Four Seasons Hotel Las Vegas – A non-gaming, high-end option for business travelers
• Excalibur Hotel & Casino – Affordable and family-friendly, located just down the Strip
• Tropicana Las Vegas – Offers a mix of comfort and convenience

It’s recommended to book accommodations early due to the high influx of visitors during SuperZoo.

Benefits of attending SuperZoo

Attending SuperZoo, Las Vegas, USA offers countless benefits for professionals involved in the pet industry:

• Access to thousands of innovative pet products: Be the first to discover the latest pet trends and products before they hit the shelves.
• Business networking opportunities: Connect with peers, potential clients, distributors, and decision-makers from across the globe.
• Hands-on grooming education: Participate in practical sessions conducted by world-class pet groomers and trainers.
• Workshops and seminars: Gain insights from experts on topics such as retail trends, animal nutrition, customer engagement, marketing strategies, and operational management.
• Live demonstrations and product showcases: Experience real-time product testing, demonstrations, and even live grooming competitions.
• Emerging brands: Explore exciting new startups and niche brands that bring fresh perspectives and offerings to the pet world.
• Certifications and CEU credits: Many sessions qualify for continuing education units, especially beneficial for groomers and pet trainers.

Unique features of SuperZoo

• New Product Showcase: A dedicated space to see the newest product innovations.
• SuperZoo University: Comprehensive educational programs covering business, grooming, and animal wellness.
• Grooming Competitions: Witness intense and creative grooming competitions judged by industry experts.
• Retail Success Track: Specialized sessions that empower pet retailers with real-world business strategies.
• Networking lounges: Comfortable and dedicated spaces to build business relationships.

Things to do around Las Vegas

Las Vegas is not just about business; it’s also one of the top entertainment capitals in the world. After a long day at SuperZoo, attendees can enjoy:

• The Las Vegas Strip – World-famous casinos, live shows, and themed resorts.
• The Bellagio Fountains and Conservatory – A must-see attraction.
• High Roller Observation Wheel – Offers panoramic views of the city.
• Red Rock Canyon – Ideal for nature lovers seeking an escape from the city.
• Fremont Street Experience – A bustling hub of vintage Vegas charm and street performances.

Who should attend SuperZoo

SuperZoo, Las Vegas, USA is ideal for:

• Pet product manufacturers looking to showcase their innovations.
• Retailers aiming to stock the latest and most unique products.
• Groomers seeking to upgrade their skills and equipment.
• Startups and entrepreneurs exploring B2B opportunities.
• Industry professionals interested in trends and education.

Tips for attending

• Register early to take advantage of discounted pricing.
• Plan your schedule using the official mobile app or event map.
• Wear comfortable shoes — the show floor is expansive.
• Bring plenty of business cards for networking.
• Take notes during educational sessions to implement new strategies post-event.

SuperZoo, Las Vegas, USA is more than just a trade show — it’s a comprehensive, high-energy event designed to advance every facet of the pet industry. With its unique mix of education, business, and community, SuperZoo offers attendees a once-a-year opportunity to recharge, reconnect, and reinvent how they approach their business. From groundbreaking products to expert-led workshops, the show serves as a powerful catalyst for growth, innovation, and collaboration within the pet care ecosystem.

To learn more and book your ticket, visit the official website:
https://www.superzoo.org