Overview of The National Bridal Market, Chicago
The National Bridal Market, Chicago is one of the most influential and largest trade events in North America dedicated exclusively to the bridal and special occasion industry. The show offers a unique platform for bridal retailers, designers, manufacturers, and buyers to come together under one roof and discover the newest collections in bridal wear, accessories, eveningwear, and more. This market is a central hub where trends are set, industry relationships are forged, and business opportunities flourish.

Held twice a year, typically in March and September, this market is hosted at the prestigious The Merchandise Mart, located in the heart of downtown Chicago. It is recognized for its historical architecture, massive exhibition space, and its ability to host top-tier trade shows.

Venue and event details

• Venue: The Mart (The Merchandise Mart), 222 Merchandise Mart Plaza, Chicago, IL 60654, United States
• Date: Varies annually (typically held in March and September)
• Time: Usually from 9:00 AM to 6:00 PM (subject to change depending on the schedule)
• Entry: The event is trade-only, which means it is not open to the general public. Only verified industry professionals like store owners, buyers, or designers are allowed.
• Cost: Registration is usually free for verified buyers and attendees. However, there may be charges for on-site registration or for additional services like seminars, preview shows, or VIP access.

Product categories on display
The National Bridal Market, Chicago offers a comprehensive variety of products from leading and emerging designers. The major categories include:

• Bridal Gowns
• Bridesmaids Dresses
• Mother of the Bride & Special Occasion Dresses
• Prom & Eveningwear
• Bridal Accessories (veils, headpieces, belts, gloves, etc.)
• Men’s Formalwear
• Shoes, Jewelry & Handbags
• Lingerie and Intimate Apparel
• Packaging and Retail Supplies
• Custom Design and Private Label Services

Each category is represented by globally recognized brands and boutiques, offering attendees an unmatched opportunity to view new seasonal collections and place orders directly with designers.

Visitor profile and attendee demographics
The market draws thousands of professional attendees from across the United States, Canada, Europe, and even Asia. These include:

• Bridal Boutique Owners
• Fashion Buyers
• Distributors and Agents
• Designers and Stylists
• Wedding Planners
• E-commerce Retailers
• Department Stores and Specialty Retailers

The number of attendees each season ranges between 3,000 to 5,000, ensuring focused networking and business opportunities without overcrowding.

Benefits of attending the national bridal market

• Trend Forecasting: Stay ahead with insights into the latest bridal and eveningwear trends.
• Wholesale Opportunities: Directly source merchandise at trade pricing and exclusive deals.
• Networking: Build relationships with top designers, manufacturers, and fellow boutique owners.
• Education: Some sessions include workshops or panels with bridal fashion experts and business leaders.
• Exclusive Launches: Be among the first to preview and order brand-new collections.
• Customization Access: Many designers offer private label and custom order options for attendees.

Nearby accommodations
Being centrally located in downtown Chicago, The Merchandise Mart is surrounded by a variety of hotels catering to different preferences and budgets. Some of the most recommended ones include:

• The Langham, Chicago: A luxury 5-star hotel known for its riverfront location and proximity to The Mart.
• Hyatt Place Chicago/River North: A modern hotel within a short walking distance from the venue.
• Hampton Inn & Suites Chicago-Downtown: Great for budget-conscious travelers without sacrificing comfort.
• Residence Inn by Marriott Chicago Downtown/Loop: Ideal for long stays with spacious suites and kitchens.
• Kinzie Hotel: A boutique hotel blending modern amenities and personalized service.

Most of these hotels offer shuttle services to the venue or are within walking distance. It’s recommended to book early due to high demand during the event.

Dining and leisure near the venue
Attendees can enjoy Chicago’s vibrant culinary and cultural scene in the River North and Loop neighborhoods. Some well-known restaurants and spots to relax post-event include:

• RPM Italian
• The Purple Pig
• Eataly Chicago
• Cindy’s Rooftop (with skyline views)
• Chicago Riverwalk for evening strolls or river cruises

Perks and added features

• VIP Buyer Programs: Some returning buyers may be eligible for travel reimbursements, lounge access, or curated shopping tours.
• Complimentary Wi-Fi and Lounges: Available across the venue for added convenience.
• Media & Photography Zones: Opportunities for attendees to photograph sample pieces and share previews.
• Exclusive Designer Showcases: Certain high-end designers host private viewings and limited seating runway previews for invited attendees.

Exhibitor advantages
If you are a designer or brand looking to exhibit, the National Bridal Market, Chicago, offers significant advantages:

• Access to thousands of verified and qualified buyers.
• Visibility among key industry leaders and media professionals.
• A professional platform to launch new collections and build long-term B2B connections.
• Options for booth customization and enhanced marketing presence.

Tips for first-time visitors

• Register early online to avoid last-minute hassles.
• Carry business cards and/or digital contact details.
• Dress professionally — this is a fashion-forward event.
• Create appointments in advance with top exhibitors to avoid time clashes.
• Use the official mobile app (if available) for navigating floor plans and schedules.
• Stay updated with official social media channels for surprise events or schedule changes.