Overview of The National Candy Wholesalers Association (NCWA) Marketplace
The National Candy Wholesalers Association (NCWA) Marketplace is one of the most anticipated and prestigious events in the confectionery and snack industry in the United States. This B2B trade show is a vital hub for candy wholesalers, distributors, manufacturers, and industry stakeholders to come together, showcase their products, explore the latest trends, and build strong business networks. The event is known for its dynamic environment, professional audience, and expansive product offerings ranging from sweets and snacks to packaging solutions and merchandising innovations.

venue and location
What makes the NCWA Marketplace truly unique is its rotating venue across different major U.S. cities, allowing attendees to explore various regional markets while participating in a nationally recognized event. Over the years, the marketplace has been hosted in prominent cities such as Chicago, Las Vegas, Orlando, and Atlanta, each offering top-tier event spaces equipped to handle large-scale exhibitions. The venue is typically chosen based on ease of access, infrastructure, and accommodation availability to maximize convenience for both exhibitors and visitors.

date and timing
The NCWA Marketplace is generally held annually in the second quarter, most often between April and June. The event typically spans 3 days, with daily activities running from 9:00 AM to 6:00 PM, including exhibitions, seminars, networking receptions, and live demonstrations. Exact dates and the chosen city are announced on the official NCWA website well in advance, allowing ample planning time for participants.

visitor demographics and expected attendance
The marketplace attracts an estimated 15,000–20,000 visitors annually, including:

• Candy wholesalers
• Retailers and distributors
• Confectionery manufacturers
• Product developers and marketers
• Packaging solution providers
• Chain store buyers and merchandisers

This diverse group of attendees ensures a rich environment for business development and brand visibility. Whether you’re looking to launch a new product or connect with distribution partners, the NCWA Marketplace provides direct access to decision-makers and influencers in the candy and snack sectors.

product categories featured at the marketplace
Exhibitors at the NCWA Marketplace represent a wide array of product categories, making the event a comprehensive showcase of everything the candy and snack industry has to offer. Key categories include:

• Candy and Chocolates: hard candy, gummies, artisan chocolates, seasonal novelties
• Snacks and Savories: chips, popcorn, baked snacks, and trail mixes
• Healthy and Organic Options: sugar-free, vegan, gluten-free, and natural ingredient-based candies
• Beverages and Drinkable Treats
• Packaging Innovations: eco-friendly materials, attractive retail display units
• Private Label Solutions and Co-Manufacturing

exhibitor benefits and opportunities
Participating as an exhibitor at the NCWA Marketplace offers a multitude of benefits:

• Direct access to a large buyer base
• National and regional exposure
• Opportunities for media coverage and influencer engagement
• Customizable booths and sampling areas
• Inclusion in event catalogs and digital promotion channels
• Access to buyer matchmaking programs for scheduled B2B meetings

benefits of attending the ncwa marketplace
Whether you’re a newcomer to the candy industry or a seasoned professional, attending the NCWA Marketplace provides several advantages:

• Networking Opportunities: Meet industry peers, buyers, suppliers, and thought leaders
• Educational Seminars: Participate in live panels, product trend briefings, and business workshops
• Innovation Insight: Get an early look at cutting-edge products and packaging solutions
• Marketing and Promotion: Use your presence at the event to promote new product lines and gather valuable consumer feedback
• Retail Expansion: Ideal platform to negotiate regional and national sales agreements

ticket pricing and registration information
While general admission is often free for pre-registered trade professionals, there may be premium passes for special networking sessions, educational workshops, and exclusive tasting events. Walk-in registration is allowed, but early registration is highly recommended due to limited access to premium features and accommodations. Group discounts are also available for retail chains and international delegates.

travel and accommodation options
As the event is hosted in various major U.S. cities, travel and lodging options are abundant. Attendees are advised to book hotels near the official venue for convenience. Depending on the host city, the following hotels are commonly recommended for their quality, proximity, and services tailored to business travelers:

• Hyatt Regency (common partner in multiple host cities)
• Marriott Marquis
• Hilton Downtown properties
• DoubleTree by Hilton
• Holiday Inn Express (budget-friendly option for small business attendees)

Some host venues even collaborate with hotel chains to provide discounted booking codes for NCWA Marketplace participants.

how to prepare for the ncwa marketplace
To maximize your time and experience at the NCWA Marketplace, consider the following preparations:

• Pre-register on the official website and choose your event sessions
• Schedule meetings using the event’s matchmaking tool
• Bring business cards, samples, and promotional materials
• Wear comfortable yet professional attire, as you’ll be walking long distances
• Review the exhibitor directory in advance to plan your route efficiently within the show floor

additional perks for attendees

• Welcome kits and event guides for early registrants
• Live product demos from industry leaders
• Networking receptions and cocktail mixers in the evening
• Interactive zones for new startup showcases
• Prize draws and giveaways throughout the event

why the ncwa marketplace is a must-attend event
The National Candy Wholesalers Association (NCWA) Marketplace is not just a trade show—it’s a complete experience for anyone passionate about the candy and snack business. It provides a dynamic environment for discovery, partnership building, and strategic growth. Whether you’re launching a new product, expanding your distribution network, or seeking inspiration for your brand’s next big idea, this event delivers on all fronts. It is a key date in the calendar for any professional operating in or around the confectionery space.