If you’re part of the fresh produce industry in the United States — whether a grower, distributor, retailer, or supplier — trade shows are where connections are made and deals happen. The Top Produce Trade Shows in USA are more than just exhibitions. They are powerful business hubs that bring together industry leaders, buyers, and innovators from around the world.
This blog will walk you through the top produce expos in the U.S., complete with venue details, dates, pricing, perks, nearby hotels, and what makes each event worth attending.
1. IFPA Global Produce & Floral Show
Location: Anaheim Convention Center, California
Date: October (annually)
Cost: Starts at $250 (discounts for members)
Nearby Hotels: Hilton Anaheim, Marriott Anaheim, Hyatt House
Why Attend:
- One of the largest produce shows in the world
- Over 20,000 visitors and 1,200+ exhibitors
- Separate halls for produce, floral, tech, and supply chain
Key Benefits:
- See the latest in packaging, sustainability, and logistics
- Ideal for product launches and networking
- Meet top buyers, suppliers, and retail decision-makers
2. West Coast Produce Expo
Location: JW Marriott Resort, Palm Desert, California
Date: May (annually)
Cost: Varies; early bird discounts available
Nearby Hotels: JW Marriott, Hotel Paseo, The Ritz-Carlton Rancho Mirage
Why Attend:
- Focused on the western U.S. produce market
- Ideal for building regional partnerships
- Casual atmosphere but high-level connections
Key Benefits:
- 1-on-1 meetings with buyers
- Learn about regional supply chain issues
- Business + leisure: golf and networking events
3. Southern Exposure – Southeast Produce Council
Location: Typically Orlando, Florida
Date: March (annually)
Cost: From $395 (member pricing)
Nearby Hotels: Rosen Shingle Creek, Hilton Orlando, Hyatt Regency
Why Attend:
- Strong presence of retail and foodservice buyers
- Mid-sized show with a personal touch
- Excellent platform for brands targeting the Southeast
Key Benefits:
- High-quality education sessions
- Great for building long-term relationships
- Well-organized layout and focused audience
4. New York Produce Show and Conference
Location: Javits Center, New York City
Date: December (annually)
Cost: Expo passes from $125
Nearby Hotels: The New Yorker Hotel, YOTEL NYC, Marriott Marquis
Why Attend:
- Perfect for East Coast businesses
- Diverse audience including retailers, chefs, and importers
- Emphasis on urban distribution trends
Key Benefits:
- Live chef demos and foodservice sessions
- Strong media coverage and thought leadership panels
- Access to NYC-based grocery and foodservice buyers
5. Organic Produce Summit
Location: Monterey Conference Center, California
Date: July (annually)
Cost: Starts at $495
Nearby Hotels: Portola Hotel, Hyatt Regency, Hotel Pacific
Why Attend:
- Fully focused on the organic produce sector
- Great for brands selling to health-conscious consumers
- Targets both big retailers and boutique stores
Key Benefits:
- Learn about organic farming laws and market forecasts
- Meet buyers from Whole Foods, Sprouts, and more
- Sessions on sustainability and packaging trends
6. Viva Fresh Expo
Location: Texas (rotates between cities like Austin and Grapevine)
Date: April (annually)
Cost: Starting around $300
Nearby Hotels: Based on location – often Hilton or Marriott
Why Attend:
- Focused on Texas and Mexico produce markets
- Bilingual environment perfect for cross-border business
- A newer show, but fast-growing
Key Benefits:
- Speed-meeting formats with retailers
- Logistics sessions for border shipping
- Emphasis on health, wellness, and innovation
7. IFPA Foodservice Conference (Previously PMA)
Location: Monterey, California
Date: July or August
Cost: From $350
Nearby Hotels: Spindrift Inn, Hotel Pacific, InterContinental Monterey
Why Attend:
- Tailored for foodservice buyers and chefs
- Strong culinary and education programs
- Explore farm-to-table connections
Key Benefits:
- Sample fresh produce in chef-driven demos
- Build direct supply relationships
- Deep dive into foodservice trends
Why You Should Attend Produce Trade Shows
Here’s what you gain by being there:
- Meet key buyers and suppliers face-to-face
- Discover innovations in farming, tech, and packaging
- Learn about regulations, market trends, and sustainability
- Grow your brand visibility in front of the right audience
- Build strong business relationships through social events
Tips for a Better Trade Show Experience
- Book your hotel early – rooms go fast during show dates
- Plan your booth or visit ahead of time
- Attend educational sessions for deeper insights
- Follow up with contacts within a few days
- Use networking events – many deals happen over dinner