Your Guide to the Most Important Fresh Produce Events in America
If you work in the produce business—whether you grow, sell, ship, or market fruits and vegetables—then attending a produce trade show can be a game-changer. These events are packed with new ideas, fresh products, and people you need to meet.
In this blog, we’ll cover the top produce trade shows in the USA, along with where they happen, what they offer, how much they cost, and why they’re worth your time.
1. Global Produce & Floral Show (Formerly PMA Fresh Summit)
Location: Changes yearly — often held in Anaheim, Philadelphia, or Orlando
Time: Every October
Cost: Around $300–$800 based on access level
Visitors: Over 19,000 people
Nearby Hotels: Hilton, Marriott, Hyatt near the event venue
Why You Should Attend
- It’s the largest produce show in the country.
- You’ll meet industry leaders from over 60 countries.
- It covers fresh produce, flowers, logistics, and tech.
Top Benefits
- Explore new packaging and transport solutions
- Attend expert-led talks and sessions
- Build strong contacts in just a few days
2. United Fresh Show (Now part of IFPA)
Location: Mostly held in Chicago, IL
Time: June
Cost: Starts at $295 for members
Visitors: 7,000+ people
Nearby Hotels: Palmer House Hilton, Kimpton Gray, Hotel Julian
Why You Should Attend
- It covers the full produce supply chain, from farm to table.
- The event now has a bigger impact under IFPA.
- It’s a great place to learn and grow your network.
Top Benefits
- Meet retail and foodservice buyers directly
- Attend training and award ceremonies
- Discover efficient ways to manage supply and demand
3. Southern Innovations by SEPC
Location: Nashville, TN (may vary each year)
Time: September
Cost: Free for members; others pay a small fee
Visitors: Around 2,500 attendees
Nearby Hotels: Omni Nashville, Renaissance Nashville Hotel
Why You Should Attend
- It focuses on fresh produce in the Southeast
- The event is known for its friendly and personal vibe
- Perfect for connecting with smaller and regional producers
Top Benefits
- Easier access to decision-makers
- Casual yet productive networking
- Learn more about regional demand and product trends
4. New York Produce Show
Location: Jacob K. Javits Center, NYC
Time: December
Cost: Starts at $100
Visitors: 5,000+
Nearby Hotels: The New Yorker, YOTEL NYC, Moxy NYC
Why You Should Attend
- Located in the heart of New York City
- One-day event packed with big names and fresh ideas
- Includes educational sessions and NYC food market tours
Top Benefits
- Learn how big city retailers handle produce
- Network with top-tier professionals
- Discover product trends before they hit your market
5. Organic Produce Summit (OPS)
Location: Monterey, California
Time: July
Cost: Usually $395 with early registration
Visitors: About 1,600
Nearby Hotels: Portola Hotel, Hotel Pacific, The Clement Monterey
Why You Should Attend
- This is all about organic produce—nothing else
- Focuses on sustainability and health trends
- A must for brands that sell clean, healthy food
Top Benefits
- Hear from top buyers like Whole Foods and Sprouts
- Explore what’s next in organic farming
- Stay updated on eco-friendly practices
6. Viva Fresh Expo
Location: Usually in Texas (Grapevine or Austin)
Time: March or April
Cost: $395–$595
Visitors: Over 2,000 professionals
Nearby Hotels: Gaylord Texan Resort, Hilton Austin
Why You Should Attend
- Highlights produce from Texas and Mexico
- Great for building cross-border business connections
- Focused on trade, food safety, and regional supply
Top Benefits
- Find top growers in Texas and Latin America
- Attend expert sessions on regulations and logistics
- Enjoy a relaxed and friendly business setting
Why Attend Produce Trade Shows at All?
If you’re wondering whether it’s worth going to any of these shows, here’s why they matter:
1. Discover New Products
Be the first to see what’s coming to the market.
2. Meet Key People
Build strong relationships with buyers, suppliers, and growers.
3. Learn From Experts
Join live talks and panels by industry leaders.
4. Stay Ahead of Trends
Get insights into the future of food, farming, and technology.
5. Save Time and Money
Make connections and decisions in days that would take months on your own.
How to Prepare for a Trade Show
Before you go, here are some tips to make the most of it:
- Book your stay early — hotels nearby sell out fast.
- Bring business cards and your elevator pitch.
- Know your goals — whether it’s learning, buying, or selling.
- Follow up — keep in touch with new contacts after the show.
Conclusion
Attending the top produce trade shows in the USA can help you grow your business, stay updated, and make the right connections. Whether you’re a small grower or a large distributor, these events offer something valuable for everyone. From new tech to organic trends, you’ll walk away with fresh ideas, new leads, and a clearer path for your business.