Overview of the Western Meat Association (WMA) Annual Convention & Supplier Showcase
The Western Meat Association (WMA) Annual Convention & Supplier Showcase is one of the most important events for professionals in the meat processing, packing, and distribution industries across the western United States. Hosted annually in varying locations throughout the U.S., this convention brings together a diverse mix of meat industry stakeholders, including processors, suppliers, manufacturers, wholesalers, retailers, and foodservice providers.
It serves as a platform for networking, learning, product demonstrations, regulatory updates, and business development opportunities. The showcase includes exhibitions of cutting-edge equipment, sustainable processing solutions, packaging innovations, and quality control technologies.
venue and location details
Each year, the Western Meat Association (WMA) Annual Convention & Supplier Showcase is hosted at a different premium venue within the western United States to better serve its regional members. Locations commonly include cities in California, Nevada, Oregon, and Arizona. These cities are selected for their accessibility, infrastructure, and industry relevance.
Typical venues are upscale resorts, large-scale conference centers, or business hotels with expansive event spaces. Some past locations have included:
- Peppermill Resort Spa Casino, Reno, Nevada
- Hyatt Regency Monterey Hotel and Spa, Monterey, California
- The Scottsdale Resort at McCormick Ranch, Arizona
Attendees are encouraged to check the official WMA website each year for the updated venue and travel information.
event schedule, date, and timing
The WMA Annual Convention is traditionally held in late summer or early fall, with event durations spanning 3 to 4 days. The daily agenda typically includes:
- Day 1: Registration, welcome reception, and keynote speaker
- Day 2: Educational seminars, breakout sessions, and exhibit floor access
- Day 3: Supplier showcase, networking luncheons, and industry panel discussions
- Day 4: Golf tournament or recreational outing, followed by a closing banquet
Exact dates and session details vary each year, so participants are advised to refer to the association’s official announcements.
product categories and exhibitors
The Supplier Showcase features a wide range of products and services that cater to all aspects of the meat industry. Exhibitors include both established brands and emerging players in the market. Product categories typically include:
- Meat processing equipment and automation
- Packaging solutions and labeling systems
- Cold storage and refrigeration technologies
- Safety and sanitation products
- Logistics and transportation services
- Animal welfare and traceability solutions
- Business software, ERP systems, and compliance tools
This diverse offering ensures that attendees can explore innovations across the full spectrum of meat production and distribution.
visitor profile and attendance
The WMA Convention attracts over 400–600 professionals annually, representing key decision-makers, plant managers, procurement officers, and technical experts from across the meat industry. The event also welcomes regulatory professionals, academic researchers, and allied service providers, fostering a collaborative environment.
Visitors can expect to gain insights into:
- Best practices in meat processing and handling
- Regulatory changes from USDA and FDA
- Sustainability and animal welfare innovations
- Market trends and consumer behavior
Networking is a major highlight, with many attendees forming long-term partnerships and vendor relationships during the event.
benefits of attending the WMA Annual Convention
Attending the Western Meat Association (WMA) Annual Convention & Supplier Showcase offers numerous advantages to both newcomers and industry veterans:
- Educational growth: Expert-led seminars and keynote sessions provide updates on regulatory compliance, market dynamics, and operational excellence.
- Networking: A chance to connect with influential industry players and peers from across the country.
- Market intelligence: Access to new product launches, demonstrations, and technical sessions.
- Supplier engagement: Opportunity to explore new vendors, compare products, and negotiate deals face-to-face.
- Community building: Social events, gala dinners, and golf outings that enhance camaraderie and trust among members.
cost of attendance
The cost structure typically includes a registration fee, with separate rates for:
- WMA Members
- Non-members
- Additional guests or spouses
- Golf tournament or optional activities
Early bird discounts are available for registrations completed weeks in advance. Exhibitor booth pricing varies based on booth size and sponsorship tier. Some packages also include meals, receptions, and branded exposure.
Corporate group discounts may also be offered. For precise pricing, participants are encouraged to refer to the annual registration brochure.
nearby hotels and accommodations
Each venue city selected by the WMA ensures convenient access to multiple accommodation options, ranging from on-site resorts to nearby hotels and budget stays. For example:
If hosted in Monterey, California:
- Hyatt Regency Monterey (on-site)
- Hilton Garden Inn Monterey (5 minutes away)
- Portola Hotel & Spa at Monterey Bay (10 minutes away)
If hosted in Reno, Nevada:
- Peppermill Resort Spa Casino (on-site)
- Atlantis Casino Resort Spa (walking distance)
- Courtyard by Marriott Reno (short drive)
Participants are advised to book accommodations well in advance, as rooms tend to fill quickly closer to the event date.
perks and hospitality
The WMA Convention is known for its hospitality and member-centric experience. Attendees can expect:
- Gourmet lunches and themed dinners
- Wine tastings and regional food samplings
- Welcome kits with branded merchandise
- Raffles, contests, and promotional giveaways
- Access to recreational activities like golf and spa packages
For families or partners traveling together, the event often includes optional excursions such as winery tours, sightseeing trips, and wellness sessions.
who should attend the WMA Convention
This event is ideally suited for:
- Meat processors and plant managers
- Equipment and packaging suppliers
- Food safety professionals and consultants
- Cold chain logistics providers
- Retailers and foodservice distributors
- Regulatory bodies and academic researchers
Both large corporations and family-owned operations benefit from the resources and exposure offered by the WMA Convention.
future outlook of the WMA Annual Convention
The WMA Annual Convention continues to evolve, integrating digital innovations, AI-driven systems, and sustainable technologies into its showcase. The association remains committed to serving the meat industry through advocacy, training, and industry standards.
With a growing emphasis on automation, ethical sourcing, and environmental responsibility, the Supplier Showcase promises a forward-looking experience for all attendees.