Introduction to World Dairy Expo
The World Dairy Expo, Madison, USA is one of the most prestigious and globally recognized dairy industry events, held annually in Madison, Wisconsin. This event serves as a pivotal meeting point for dairy producers, technology innovators, agribusiness professionals, and academics from across the world. The expo showcases the latest advancements in dairy production, cutting-edge technologies, superior genetics, and dairy farm management solutions.
The event is organized with the aim of providing a platform for sharing knowledge, exploring business opportunities, and driving innovation in the dairy sector. With a rich history dating back to 1967, World Dairy Expo has evolved into the ultimate dairy experience, attracting thousands of attendees from over 90 countries.
venue details
The event takes place at the Alliant Energy Center, a premier exhibition venue located in Madison, Wisconsin, USA. This expansive facility offers over 164,000 square feet of exhibit space, outdoor exhibit areas, pavilions, and arenas. Its state-of-the-art infrastructure supports a wide range of events, livestock displays, and equipment exhibitions that define the scope of World Dairy Expo.
- Venue Name: Alliant Energy Center
- Address: 1919 Alliant Energy Center Way, Madison, WI 53713, USA
- Accessibility: The venue is conveniently accessible via road, public transport, and only a short drive from the Dane County Regional Airport.
date and time
World Dairy Expo 2025 will be held from September 30 to October 4, 2025. The event typically runs for five full days with extended hours for various sessions, workshops, judging contests, and exhibitions.
- Duration: 5 Days
- Opening Time: 7:00 AM
- Closing Time: 5:00 PM (times vary for specific events)
product categories showcased
At World Dairy Expo, a wide array of dairy industry products and services are showcased. The expo is segmented into several product categories to cater to the varied interests of attendees.
- Dairy Cattle Genetics & Breeding Technologies
- Milking Systems and Automation
- Animal Health Products
- Dairy Nutrition and Feed Solutions
- Farm Equipment and Machinery
- Cooling, Storage, and Milk Processing Systems
- Dairy Software & Data Management
- Farm Design and Housing Solutions
- Waste Management & Environmental Technologies
These categories represent innovations and solutions tailored for dairy farm owners, veterinarians, researchers, and business stakeholders.
visitor profile and expected footfall
The World Dairy Expo consistently draws over 60,000 visitors each year, including leading dairy farmers, researchers, agribusiness executives, students, government officials, and industry experts. The international audience is a testament to the expo’s global relevance and its appeal across all sectors of the dairy supply chain.
- Visitor Demographics:
- 40% Dairy Producers
- 25% Agribusiness Professionals
- 20% Researchers, Students & Academicians
- 15% Policy Makers, Press, and Other Industry Representatives
The show also attracts over 2,500 cattle entries, competing in high-profile livestock judging contests.
benefits of attending
Attending the World Dairy Expo offers numerous strategic advantages for both industry professionals and businesses:
- Networking Opportunities: Engage with thousands of international stakeholders and potential partners.
- Technology Demonstrations: Gain firsthand experience with next-gen dairy innovations.
- Livestock Judging: Witness some of the best dairy genetics compete in international contests.
- Educational Seminars: Participate in world-class sessions led by industry thought leaders and researchers.
- Business Expansion: Explore new products, services, and markets with over 800 exhibitors.
- Market Trends & Insights: Stay informed about the latest market dynamics and scientific advancements.
cost and registration information
World Dairy Expo offers flexible registration options:
- General Admission: $15 per day (on-site purchase)
- Season Pass: $40 for all five days
- Educational Sessions: Free with admission (unless specified)
- Exhibitor Access: Requires pre-registration and approved credentials
Online registration is encouraged to avoid long queues. Children under 12 can attend free with a guardian.
nearby accommodation options
Madison, being a hub for major events, has a wide range of accommodation options that suit various budgets. Here are some hotels near the Alliant Energy Center:
- Sheraton Madison Hotel – Located adjacent to the venue, it’s one of the most convenient options.
- Clarion Suites at Alliant Energy Center – Just a short walk from the event space, with complimentary breakfast and shuttle.
- The Madison Concourse Hotel – A premium downtown hotel offering excellent amenities, 10 minutes from the venue.
- Hampton Inn & Suites Madison/Downtown – Located close to entertainment districts and offers quick access to the expo.
- Best Western Premier Park Hotel – Ideal for luxury stays with city views and comfort.
Booking in advance is highly recommended as hotels tend to fill up quickly around the event dates.
perks and special features
World Dairy Expo isn’t just an exhibition – it’s a complete dairy experience. Here are some unique perks:
- Virtual Dairy Tours: Experience immersive farm tours from across the globe through VR setups.
- Innovation Stage: Live product launches, interactive tech showcases, and presentations.
- Youth Contests: Opportunities for young professionals to participate in dairy knowledge quizzes and judging contests.
- Dairy Cattle Shows: Highly competitive, internationally recognized cattle judging events across multiple breeds.
- Global Dairy Tech Spotlight: Dedicated space for startups and innovators to present breakthrough solutions.
how to get there
- By Air: Fly into Dane County Regional Airport (MSN), located just 15 minutes from the venue.
- By Road: The Alliant Energy Center is accessible from major highways like US-12, US-18, and I-90.
- By Public Transport: Madison Metro Transit buses regularly serve routes to and from the Alliant Energy Center.
Parking facilities are ample, with designated areas for cars, buses, and even livestock transport vehicles.
Official Link for More Information and Booking
Visit the official website for ticket bookings, event schedules, exhibitor listings, and travel resources:
https://worlddairyexpo.com