Brand Introduction

Fitness Together is a well-established leader in the fitness industry, offering personalized, one-on-one training experiences to individuals of all fitness levels. Founded in 1996, Fitness Together has built a reputation for providing high-quality personal training services through private, fully equipped studios. With over 170 locations across the United States, the brand has become synonymous with fitness excellence, boasting a proven track record of helping clients achieve their fitness goals in a supportive and comfortable environment. Fitness Together’s commitment to quality, customer satisfaction, and innovative fitness solutions has made it a trusted name in the retail fitness sector.

The brand’s services are tailored to meet the unique needs of each client, offering everything from weight loss programs to strength and flexibility training. Fitness Together’s customer-centric approach has led to high customer loyalty and impressive retention rates, making it a highly attractive franchise opportunity in the health and wellness sector.

Space Requirements

To open a Fitness Together franchise, the following space requirements apply:

• Minimum Square Footage: 1,200 square feet
• Maximum Square Footage: 2,000 square feet

The franchise should ideally be located in high-traffic areas that attract individuals interested in fitness, such as retail centers, urban or suburban shopping complexes, or areas near residential communities.

Investment Requirements

The estimated investment range for opening a Fitness Together franchise includes the following:

• Franchise Fee: $49,500
• Initial Investment: $217,000 – $400,000 (including franchise fee, store setup, inventory, and equipment)
• Working Capital: $20,000 – $50,000
• Royalties: 7% of gross revenue
• Advertising Fee: 2% of gross revenue

The investment covers costs such as leasehold improvements, franchise training, furniture, fixtures, and the purchase of necessary fitness equipment. The total initial investment varies depending on location and other factors such as market conditions and real estate prices.

Business Details

Overview of the Brand’s Products or Services Fitness Together provides personalized fitness training services in private, one-on-one sessions. Their product offering includes:

• Personal Training: Custom workout plans tailored to individual fitness goals.
• Weight Loss Programs: Structured plans that combine fitness with nutritional counseling.
• Strength and Flexibility Training: Specialized programs to improve strength, agility, and flexibility.
• Fitness Assessments: Regular tracking and monitoring of clients’ progress to ensure optimal results.

Target Customer Base Fitness Together caters to a wide range of clients, from beginners to experienced fitness enthusiasts. The target customer base primarily includes:

• Busy Professionals: Individuals looking for quick and effective training sessions.
• Weight Loss Seekers: People who want to lose weight and improve overall health.
• Fitness Enthusiasts: Clients interested in improving strength, agility, and athletic performance.
• Individuals with Specific Fitness Goals: Clients who require personalized programs for rehabilitation, weight management, or specialized sports training.

Unique Selling Points (USPs) Fitness Together stands out in the crowded fitness industry due to its personalized approach to training. Key USPs include:

• Private, One-on-One Training: Clients receive exclusive, undivided attention from trainers in a private, supportive environment.
• Customization: Each program is tailored to the individual’s specific fitness goals and needs.
• Experienced Trainers: Trainers are highly qualified and provide expert guidance throughout each training session.
• High Client Retention: Fitness Together boasts a loyal customer base, with many clients returning year after year due to the brand’s commitment to their health and fitness.

Franchise Conditions

Requirements to Become a Franchisee To become a franchisee, Fitness Together has specific criteria and requirements:

• Prior Experience: Previous experience in business management, preferably in the health, fitness, or retail sectors, is recommended but not mandatory. A passion for fitness and a commitment to customer service is essential.
• Location Preferences: The ideal franchisee should seek high-traffic areas with a population interested in health and wellness. Franchisees are encouraged to choose locations in areas with potential for growth and demand.
• Staffing Requirements: Franchisees are required to hire a team of certified personal trainers. Staff members must be highly qualified and provide excellent customer service.
• Financial and Operational Prerequisites: Franchisees should have access to liquid assets of at least $150,000 and a net worth of $500,000. They should also be prepared to follow the proven business model, including adherence to Fitness Together’s marketing, operational, and customer service standards.

Franchise Benefits

Key Advantages of Partnering with Fitness Together

• Brand Recognition: Fitness Together is a well-established name in the fitness industry with a proven track record. Franchisees benefit from the brand’s strong reputation and loyal customer base.
• Profit Margins and ROI: Fitness Together has a strong business model designed for profitability. The average franchisee can expect healthy profit margins with a reasonable return on investment (ROI) once the business is operational.
• Comprehensive Support: Franchisees receive extensive training and support in every aspect of running the business, including marketing, operations, and staff training. Fitness Together offers ongoing assistance to ensure franchisees are set up for success.
• Marketing Support: Franchisees have access to an established marketing strategy, including digital marketing campaigns, local advertising, and national brand recognition.
• Exclusive Territory: Each franchisee is granted an exclusive territory to operate within, reducing competition and ensuring potential market share.

Unique Features Fitness Together offers a high degree of flexibility, allowing franchisees to provide exceptional customer service in a private, personalized setting. The franchise is also recognized for its strong customer relationships, with many clients returning for years, ensuring stable revenue and long-term success.

Company USPs

Fitness Together’s competitive edge lies in several key factors:

• Customer Loyalty: The brand has built a loyal following through its focus on individualized fitness plans, resulting in high client retention rates.
• Product Range: The company’s offerings are diverse and tailored to meet the specific needs of clients, from general fitness to specialized training programs.
• Affordable Pricing: Fitness Together provides exceptional value for clients looking for high-quality, personal training at a competitive price.
• Efficient Supply Chain: The company’s supply chain is highly efficient, ensuring franchisees receive the necessary equipment, fitness products, and marketing materials in a timely manner.
• Ethical Business Practices: Fitness Together emphasizes ethical and transparent business practices, focusing on customer health and well-being, which enhances its reputation and credibility in the industry.

No-Guarantee Disclaimer

The brand does not guarantee specific profit margins, business success, or return on investment (ROI). All information provided is accurate to the best of the company’s knowledge but may be subject to change based on market dynamics or operational requirements. Franchisees are encouraged to conduct their due diligence and understand the risks involved before entering into the agreement.