Realty ONE Group Franchise Opportunity

Brand Introduction

Realty ONE Group is a dynamic, full-service real estate brand that has revolutionized the real estate industry since its inception in 2005. Founded in Las Vegas, Nevada, the company has rapidly expanded across the United States and beyond, becoming one of the fastest-growing real estate franchisors globally. Recognized for its modern approach, innovative technology, and agent-focused culture, Realty ONE Group emphasizes empowering real estate professionals to succeed while delivering exceptional customer service.

With over 18,000 professionals in more than 400 offices across the U.S., Canada, and other international markets, Realty ONE Group has established a strong reputation for fostering a collaborative and inclusive environment. Its achievements include consistent rankings on prestigious lists like the Entrepreneur Franchise 500 and Inc. 5000, showcasing its commitment to excellence and growth.

Space Requirements

To open a Realty ONE Group franchise, the following space requirements must be met:

• Minimum Square Footage: 1,500 sq. ft.
• Maximum Square Footage: 3,500 sq. ft.
• Preferred Location: High-visibility commercial or retail spaces in areas with significant real estate activity and foot traffic.

Investment Requirements

Estimated investment range for a Realty ONE Group franchise includes:

• Initial Franchise Fee: $25,000–$50,000
• Store Setup & Buildout Costs: $50,000–$150,000 (varies by location and size)
• Technology and Licensing Fees: $5,000–$10,000
• Marketing and Initial Advertising: $10,000–$20,000
• Working Capital for Initial Operations: $20,000–$50,000
• Total Estimated Investment: $110,000–$280,000

Business Details

• Overview of Products/Services:
  Realty ONE Group specializes in offering comprehensive real estate services, including residential, commercial, and luxury property sales. The brand equips its franchisees with state-of-the-art technology, marketing tools, and training programs to provide exceptional service to clients.
• Target Customer Base:
  The brand caters to homebuyers, sellers, investors, and businesses seeking professional real estate services. Its broad client base includes first-time buyers, luxury property seekers, and corporate clients.
• Unique Selling Points (USPs):
  • Agent-centric model empowering real estate professionals.
  • Innovative technology platform (zONE) for seamless operations.
  • A modern and vibrant brand image that appeals to younger demographics.
  • Transparent, commission-focused structure benefiting agents and franchisees alike.
• Product Features:
  • High-quality training programs for agents.
  • Competitive pricing strategies with a focus on affordability.
  • Customizable marketing support tailored to local markets.

Franchise Conditions

To become a Realty ONE Group franchisee, the following conditions must be met:

• Prior Experience: Experience in real estate, business management, or entrepreneurship is preferred but not mandatory.
• Location Preferences: High-traffic commercial areas with easy accessibility and parking.
• Staffing Requirements: A team of licensed real estate professionals, including agents and support staff.
• Financial and Operational Prerequisites:
  • Adequate liquid capital to cover initial investment and operational costs.
  • Commitment to uphold the brand’s values and standards.

Franchise Benefits

• Brand Recognition and Trust: Realty ONE Group is a globally recognized name in real estate, attracting clients and agents alike.
• Profit Margins and ROI: The company’s agent-focused model ensures competitive commission splits and attractive profit potential for franchisees.
• Support from the Brand:
  • Comprehensive initial training and ongoing education.
  • Access to cutting-edge technology and tools, including the proprietary zONE platform.
  • Dedicated marketing support, including customizable materials and national advertising campaigns.
  • Assistance with location selection, design, and buildout.
• Unique Features:
  • Vibrant and contemporary brand identity, setting it apart in the traditional real estate market.
  • A culture of collaboration and innovation, fostering franchisee success.

Company USPs

Realty ONE Group’s competitive edge includes:

• Customer Loyalty: Established trust through years of exceptional service.
• Product Range: Comprehensive services spanning residential, commercial, and luxury real estate.
• Pricing Strategy: Transparent and competitive commission structures benefiting both agents and franchisees.
• Supply Chain Efficiency: Seamless integration of technology, marketing, and operational support.
• Ethical Business Practices: A strong commitment to diversity, inclusion, and sustainability in the real estate sector.

No-Guarantee Disclaimer

The brand does not guarantee specific profit margins, business success, or return on investment (ROI).