If you work in the beauty world, you’ve likely heard of America’s Beauty Show. It’s one of the most respected and long-standing beauty industry events in the United States.
Hosted in Rosemont, Illinois, the show brings together hairstylists, salon owners, barbers, estheticians, nail professionals, beauty educators, and major beauty brands. It’s where industry meets inspiration, skills meet success, and products meet the people who use them.
Let’s explore what makes this event so exciting and worth attending.
What Is America’s Beauty Show?
America’s Beauty Show (ABS) is a professional beauty trade show that’s been around for nearly a century. It’s organised by the Cosmetologists Chicago Association, a group that supports salon professionals through education, networking, and community building.
At ABS, you can:
- Discover the latest products and tools
- Watch live demos from celebrity stylists
- Take hands-on workshops and classes
- Explore trends in hair, skin, nails, and barbering
- Network with thousands of beauty pros from around the world
It’s more than a show. It’s an experience.
Where Is It Held?
The show is held annually in Rosemont, Illinois, just outside Chicago.
The official venue is:
- Donald E. Stephens Convention Centre
Why this venue?
- It’s spacious and modern
- Close to O’Hare International Airport
- Surrounded by hotels and restaurants
- Easy to reach by train, car, or plane
Everything you need is within walking distance.
Nearby Places to Stay
If you’re planning to attend, staying nearby makes things easy. Here are some hotels near the convention centre:
- Loews Chicago O’Hare Hotel – upscale and right across the street
- DoubleTree by Hilton – great value and walking distance
- Hyatt Regency O’Hare – popular with business travellers
- Embassy Suites by Hilton – offers extra space and a complimentary breakfast
- Courtyard by Marriott – clean, quiet, and close to the venue
Tip: Book your room early—hotels fill up quickly during ABS.
When Does the Show Take Place?
America’s Beauty Show is held annually in the spring, typically in April.
The event runs for three whole days—Friday to Sunday. Exact dates are announced several months in advance, allowing you to plan your travel and stay without rushing.
How Much Does It Cost?
Tickets for ABS vary depending on the access level and registration date.
Here’s a basic breakdown:
- General Admission: $85–$120
- All-Access Passes: $250–$350 (includes classes and workshops)
- Student Tickets: Discounted rates available
- Group Discounts: Often offered for teams or salons registering together
What your ticket includes:
- Access to the exhibit hall
- Entry to all main stage shows
- Networking lounges
- Free product samples
- Live product demos
Some classes or certification programs may incur additional costs.
Who Should Attend?
This event is open to licensed beauty professionals and beauty students.
Ideal for:
- Hairstylists and colourists
- Barbers and grooming specialists
- Nail techs
- Estheticians and skincare experts
- Salon and spa owners
- Beauty educators and school leaders
- Product brands and tool makers
Whether you’re experienced or just starting, ABS helps you move forward.
What to Expect at the Event
1. Massive Show Floor
Walk through hundreds of booths filled with:
- Hair products and tools
- Skincare and spa solutions
- Nail polish and art supplies
- Salon furniture and lighting
- Tech for appointments and retail
You can test, try, and shop on the spot.
2. Main Stage Shows
See top stylists and educators perform live. Expect bold cuts, advanced colouring, and stunning styling techniques.
These shows are full of energy, creativity, and real-world inspiration.
3. Education and Workshops
You can take classes in:
- Haircutting
- Hair coloring
- Men’s grooming
- Brow shaping
- Skin treatments
- Nail trends
- Business coaching
Hands-on sessions often include a certificate of participation.
4. Networking Opportunities
Meet people from all over:
- Exchange ideas with salon pros
- Connect with beauty schools and educators
- Meet product makers and business mentors
Why Attend America’s Beauty Show?
1. Stay Current
Learn what’s new in trends, tools, and techniques.
2. Learn More
Take classes that help grow your skills and confidence.
3. Build Your Network
Meet people who inspire, teach, and support your career.
4. Grow Your Business
Find tools, suppliers, and solutions that boost your salon or spa.
5. Leave Inspired
There’s something about being around passionate people—it’s contagious.
Tips for First-Time Visitors
- Download the ABS app – It helps with maps, schedules, and alerts
- Bring a notebook or use your phone – Take notes during demos
- Wear comfy shoes – You’ll walk a lot
- Have extra room in your bag – You’ll get plenty of free samples
- Talk to people – Connections made here often lead to big things later
Focus on the Future of Beauty
ABS also focuses on:
- Clean and green beauty
- Diversity in beauty brands
- Mental health in the industry
- Professional development
You’ll see brands that care not just about looking good, but doing good.
Final Thoughts
America’s Beauty Show in Rosemont, USA, is more than a beauty expo. It’s where passion meets profession.
If you want to improve your skills, explore new products, and connect with others in the industry, this event is for you.
The energy is real. The knowledge is helpful. The experience is unforgettable.
Ready to attend the next America’s Beauty Show in Rosemont?
Click here to visit the official site and book your tickets