Here are the steps to start a small franchise business in Sri Lanka, along with cost considerations and other important details:
Steps to Start a Small Franchise Business in Sri Lanka:
- Research the Market:
- Identify the franchise opportunities available in Sri Lanka, considering the industry, location, and target market.
- Analyze the competition and consumer preferences in your chosen sector (e.g., food, retail, services).
- Select the Right Franchise:
- Choose a franchise brand that aligns with your interests, skills, and budget.
- Ensure the brand has a proven track record in the Sri Lankan market and offers sufficient support to franchisees.
- Understand Franchise Fees and Costs:
- Franchise Fee: This is a one-time initial payment to acquire the franchise. It may vary from Rs. 200,000 to several million depending on the brand.
- Royalty Fees: Ongoing fees based on your sales (typically around 5-10% of monthly revenue).
- Marketing Fees: Some franchises require you to contribute to national or regional marketing efforts, which may range from 2-4% of monthly revenue.
- Initial Investment: This includes the setup costs for renting or purchasing premises, renovation, equipment, inventory, and hiring staff. For smaller businesses, this can range from Rs. 500,000 to Rs. 5 million.
- Prepare Legal Documents:
- Draft a franchise agreement that outlines the terms and conditions of the partnership.
- Seek legal advice to ensure that all aspects of the agreement are clear and fair.
- Find the Right Location:
- Choose a location that attracts your target demographic. High foot traffic areas like malls, main roads, or commercial zones are ideal.
- Consider costs for rent, utilities, and lease terms in the location.
- Obtain Necessary Licenses and Permits:
- Apply for business registration and local authority approval to operate a business in Sri Lanka.
- Depending on your business type, additional permits (e.g., health, food handling, safety) may be required.
- Set Up Operations:
- Prepare the store setup according to the franchise’s brand guidelines.
- Hire and train employees based on the franchise’s operational procedures.
- Launch Marketing Campaign:
- Utilize local advertising channels (print, radio, social media) to announce the opening.
- Leverage the franchise’s existing marketing materials and support to increase visibility.
- Follow Franchise Guidelines:
- Adhere strictly to the franchise’s operational and branding standards.
- Regularly report performance and financials to the franchisor.
Cost Breakdown (Indicative):
- Franchise Fee: Rs. 200,000 to Rs. 5 million (depending on brand)
- Initial Setup Cost: Rs. 500,000 to Rs. 5 million
- Royalty Fee: 5-10% of monthly revenue
- Marketing Fee: 2-4% of monthly revenue
- Staffing and Training: Rs. 100,000 to Rs. 500,000 (depending on the number of staff)
Important Considerations:
- Availability of Financing Options: You may need to explore loan options from local banks or financial institutions to cover the initial costs.
- Franchise Support: Ensure that the franchisor provides adequate training, marketing materials, and ongoing support.
- Profitability Timeline: Be prepared for initial losses as you establish the business. It may take 1-2 years to break even and start making a profit.
- Franchise Expansion: Once the business becomes stable, consider opportunities for expansion, either by opening additional outlets or offering additional services.
Disclaimer: This information has no guarantee of accuracy and is subject to change. It is recommended to consult with legal and business professionals before proceeding.