What is Automation Fair All About?

Automation Fair is Rockwell Automation’s flagship event, and it brings together the entire ecosystem of industrial automation and digital transformation. Think of it as a huge, hands-on learning center and innovation showcase for how things are made and managed in today’s world.

You’ll find everything related to:

• Smart Manufacturing: How factories are becoming more connected and intelligent.
• Industrial Internet of Things (IIoT): Connecting devices and systems to gather valuable data.
• Artificial Intelligence (AI): Using smart software to make better decisions and automate complex tasks.
• Robotics and Motion Control: The latest in robots working alongside humans and precision movement.
• Cybersecurity: Protecting your industrial systems from digital threats.
• Process Control: How to precisely manage continuous operations in industries like chemical or food processing.
• Software Solutions: Tools for design, simulation, data analysis, and overall plant management.

It’s a place where you can get hands-on with cutting-edge technology, learn from experts, and see how these solutions are helping companies worldwide solve real-world challenges.

Your Destination for Innovation: Where and When It’s Happening

Get ready to dive into the world of automation in the exciting city of Chicago!

• Venue: McCormick Place Convention Center / West
• Address: 2317 S Indiana Ave, Chicago, IL 60616, USA
• Dates: November 17th to November 20th, 2025
• Duration: Four intense days. This includes a blend of keynote speeches, hundreds of technical sessions, hands-on labs, and a massive exhibition hall. There are also usually special “summits” focused on specific industries or topics, and sometimes even off-site tours to real-world facilities.

McCormick Place is one of the largest convention centers globally, offering a fantastic environment for an event of this scale. Its sheer size means plenty of space for all the interactive exhibits and learning opportunities. Chicago is also a major transportation hub, making it easy to get to, and it’s a vibrant city with great food, culture, and entertainment to explore after a day of learning.

What Does It Cost to Join the Future of Automation?

Attending Automation Fair is a direct investment in your knowledge and your company’s operational excellence. The registration fees vary based on what kind of access you want and when you sign up.

Rockwell Automation typically offers a couple of main pass options:

• General Access Pass: This pass usually gets you into the main expo hall, keynote speeches, industry viewpoint sessions, and some introductory-level technical sessions. It’s a great option if you want a broad overview and to see the latest products.
  • Early Registration (approx. August – September 15): Around $495 USD
  • Advance Registration (approx. September 16 – November 14): Around $795 USD
  • On-site Registration (after November 14): Around $895 USD
• General Access + Advanced Training Pass: This is the full experience. It includes everything in the General Access Pass, PLUS unlimited access to hundreds of advanced-level Hands-on Labs and in-depth Product and Technology sessions. These advanced sessions are often eligible for professional development credits, which is a big perk.
  • Early Registration (approx. August – September 15): Around $1,595 USD
  • Advance Registration (approx. September 16 – November 14): Around $1,895 USD
  • On-site Registration (after November 14): Around $2,295 USD

Important Note: Registration usually opens in early August. Rockwell Automation often offers complimentary passes for media, analysts, students, speakers, and educators, which is a wonderful way to encourage diverse participation. Some off-site tours are included with both types of passes, but spots are limited and fill up fast.

Finding Your Comfort Zone in Chicago: Nearby Stays

Chicago offers a huge range of hotels to suit any preference and budget, especially near McCormick Place. Since it’s a massive event, booking your accommodation early is highly recommended.

• Right at McCormick Place: There are hotels directly connected to the convention center, offering the ultimate convenience. This means you can walk to all your sessions and the expo without going outside. The Hyatt Regency McCormick Place is a prime example.
• Near the Convention Center: Many other hotels are just a short walk, quick shuttle ride, or taxi/rideshare away in the surrounding area, particularly in the South Loop or Near South Side. These can offer excellent value while still keeping you close to the action.
• Downtown Chicago: For those who want to be closer to Chicago’s famous attractions, restaurants, and nightlife (like the Magnificent Mile, Millennium Park, or the theatre district), there are countless hotels downtown. You’d typically take a short taxi, ride-share, or use public transport (like the “L” train) to get to McCormick Place each day.

A Smart Move: Rockwell Automation often partners with hotels to offer special rates for Automation Fair attendees. Keep an eye on the official event website for their recommended hotel blocks – this can save you money and ensure you’re in a convenient spot.

The Incredible Benefits of Attending Automation Fair: Why It’s a Must-Attend!

Attending Automation Fair is a powerful experience that can genuinely transform how you approach your work and your business. It’s about staying competitive and understanding the future of industry.

• Deep Dive into New Technology:
  • Interactive Expo: Walk through a huge hall filled with Rockwell Automation’s latest products and solutions, plus innovations from over 100 of their partner companies. You’ll see live demos of robotics, AI in action, advanced controls, and digital twin technology.
  • Hands-on Labs: Roll up your sleeves and get practical experience with Rockwell’s software and hardware. These labs are fantastic for truly understanding how new tools work.
  • Technical Sessions: Learn from Rockwell’s engineers and product experts about how to best use their technologies, optimize your systems, and troubleshoot common issues.
• Gain Valuable Knowledge & Insights:
  • Keynote Speeches: Hear from top leaders at Rockwell Automation and other industry giants. They’ll share their vision for the future, important trends, and strategies for success in today’s changing industrial world.
  • Industry Forums: Explore discussions tailored to specific industries (like automotive, food & beverage, or life sciences), helping you see how automation applies directly to your field.
  • Customer Stories: Hear real-world examples from companies that have successfully used Rockwell’s solutions to solve their challenges and improve their operations.
• Expand Your Network:
  • Connect with Peers: You’ll be alongside thousands of other engineers, managers, and IT professionals from around the globe. This is a unique chance to share experiences, get advice, and build valuable connections that can help you long after the event.
  • Meet Experts: Directly interact with Rockwell Automation experts and partner companies. Ask specific questions about your projects and get tailored advice.
• Boost Your Skills and Career:
  • Professional Development: Many advanced training sessions offer Professional Development Hour (PDH) credits, which are great for maintaining certifications and showcasing your commitment to learning.
  • Stay Ahead: In the fast-moving world of automation, staying updated is key. Automation Fair gives you a comprehensive look at what’s new and what’s next, helping you keep your skills sharp and your company competitive.
• See the “Connected Enterprise” in Action:
  • Understand how all parts of an industrial operation – from the factory floor to the cloud – can be connected for better decision-making and efficiency. This is the heart of digital transformation.

In essence, Automation Fair by Rockwell Automation in Chicago is the event for anyone serious about the future of manufacturing and industrial operations. It’s where you gain cutting-edge knowledge, see transformative technologies up close, and make the connections that will help you and your business thrive in an increasingly automated world. Don’t miss your chance to be part of building tomorrow, today!

To learn more and register for Automation Fair, visit the official website: www.rockwellautomation.com/automationfair