Electric & Hybrid Vehicle Technology Expo, Novi, USA: Accelerating the Future of Mobility

The automotive industry is undergoing its most profound transformation in over a century. Electric vehicles (EVs) and hybrid electric vehicles (HEVs) are no longer niche products; they are rapidly becoming the mainstream, driven by technological advancements, environmental imperatives, and evolving consumer demand. At the heart of this electrifying revolution lies a complex ecosystem of innovation, from advanced battery chemistries to intricate power management systems and sophisticated electric powertrains. For anyone involved in this exhilarating shift, the Electric & Hybrid Vehicle Technology Expo in Novi, USA, is the definitive event to experience the future of mobility firsthand.

This expo is North America’s largest and most comprehensive event dedicated to advanced battery and electric and hybrid vehicle technology. It’s a powerhouse gathering where engineers, business leaders, R&D professionals, and innovators converge to explore ground-breaking products, forge critical partnerships, and discover the solutions that are powering the next generation of electrified transportation. Crucially, the Electric & Hybrid Vehicle Technology Expo is co-located with The Battery Show North America, creating an unparalleled, synergistic experience. This dual-event format means attendees gain a holistic view of the entire battery and EV/HEV supply chain, from raw materials and battery cells to full vehicle integration and charging infrastructure. Whether you’re involved in design, manufacturing, or supply, this expo is an essential annual pilgrimage to stay at the forefront of the e-mobility revolution.

The Epicenter of Electrification: The Venue and Its Time

The Electric & Hybrid Vehicle Technology Expo has a rich history in Novi, Michigan, strategically located in the greater Detroit area – often considered the automotive capital of North America. This central location in a key manufacturing and R&D hub makes it an ideal meeting point for the industry. The event is held at the Suburban Collection Showplace, located at 46100 Grand River Ave, Novi, MI 48374, USA. This modern and spacious exhibition center provides ample room for a vast array of exhibitors, live demonstrations, and dedicated conference areas, ensuring a productive and comfortable experience for thousands of attendees. Its accessibility from Detroit Metropolitan Wayne County Airport (DTW) and major highway networks makes it convenient for both domestic and international visitors.

The Electric & Hybrid Vehicle Technology Expo is an annual event, consistently held in the autumn to showcase the latest advancements emerging throughout the year. For 2025, the co-located Electric & Hybrid Vehicle Technology Expo and The Battery Show North America will take place from October 6-9, 2025. While the expo hall is typically open for three days (October 7-9), the overall event spans four days, with the first day often dedicated to workshops or pre-conference activities. The expo hall hours usually run from 9:30 AM or 10:00 AM to 4:00 PM or 5:00 PM. The conference sessions, which offer deep dives into critical topics, typically begin earlier in the morning and extend through the late afternoon, providing a comprehensive educational experience alongside the bustling exhibition.

Powering the Future: Product and Solution Categories

The exhibition floor at the Electric & Hybrid Vehicle Technology Expo is a vast landscape of innovation, showcasing the entire ecosystem required to build and operate electric and hybrid vehicles. Attendees will find solutions across a broad spectrum of categories, often directly from the manufacturers and developers themselves:

• Electric Powertrain Components & Systems:
  • Electric Motors: Traction motors, in-wheel motors, and specialized electric motors for various vehicle types.
  • Inverters & Converters: Power electronics for managing power flow between batteries, motors, and other vehicle systems.
  • Onboard Chargers: Equipment for charging EV/HEV batteries from external power sources.
  • Transmissions & Drivetrain Components: Optimized for electric and hybrid vehicle architectures.
• Thermal Management Solutions:
  • Battery Thermal Management Systems (BTMS): Solutions for cooling and heating battery packs to ensure optimal performance and longevity.
  • Power Electronics Cooling: Systems for managing heat generated by inverters, converters, and motors.
  • Coolants & Heat Transfer Fluids: Specialized fluids designed for EV/HEV applications.
• Battery Technology (extensive due to co-location with The Battery Show):
  • Battery Cells & Modules: Various chemistries (Li-ion, solid-state, etc.) and form factors (cylindrical, pouch, prismatic).
  • Battery Packs: Complete assembled battery systems for vehicles.
  • Battery Manufacturing Equipment: Production lines, cell assembly, formation, and testing equipment.
  • Battery Materials: Anodes, cathodes, electrolytes, separators, and binders.
  • Battery Management Systems (BMS): Hardware and software for monitoring, controlling, and protecting battery packs.
  • Battery Testing & Validation: Equipment and services for performance, safety, and durability testing.
  • Battery Recycling & Reuse: Technologies and services for the end-of-life management of EV batteries.
• Power Electronics & Electrical Systems:
  • Semiconductors: SiC and GaN power devices for high-efficiency power electronics.
  • Capacitors, Resistors, Inductors: Components for power circuits.
  • Wiring, Cabling & Connectors: High-voltage cables, busbars, and robust connectors specifically designed for EV/HEV applications.
  • Fuses & Circuit Protection: Safety components for high-voltage systems.
• Charging Infrastructure & Technology:
  • EV Charging Stations: AC and DC fast chargers for public and private use.
  • Wireless Charging: Inductive charging solutions for EVs.
  • Charging Cables & Connectors: Standards-compliant charging hardware.
  • Smart Grid Integration: Solutions for managing EV charging with grid stability.
• Testing, Simulation & Validation:
  • Dynanometers: For vehicle and powertrain testing.
  • HIL (Hardware-in-the-Loop) Simulation: Systems for testing control units in a simulated environment.
  • Simulation Software: Tools for vehicle dynamics, thermal modeling, and battery performance.
  • NVH (Noise, Vibration, Harshness) Testing: Solutions for optimizing vehicle acoustics and comfort.
• Materials & Lightweighting:
  • Advanced Composites: Carbon fiber, fiberglass, and other lightweight materials for vehicle body structures and battery enclosures.
  • Lightweight Metals: Aluminum, magnesium alloys for weight reduction.
  • Adhesives & Sealants: Specialized bonding solutions for EV assembly and battery pack sealing.
• Autonomous & Connected Vehicle Technologies:
  • Sensors (Lidar, Radar, Camera), AI platforms, and connectivity solutions that integrate with electric powertrains.
• Manufacturing Equipment & Automation:
  • Robotics, automated assembly lines, and specialized machinery for EV/HEV component and vehicle production.

This vast array ensures that attendees can explore integrated solutions, discover new suppliers, and gain insights across the entire electric and hybrid vehicle value chain.

The Driving Force: Visitor Count and Demographics

The Electric & Hybrid Vehicle Technology Expo, co-located with The Battery Show North America, is a massively popular and rapidly growing event. In 2024, the combined shows attracted a record-breaking over 21,000 attendees and featured more than 1,300 exhibiting suppliers. For 2025, similar, if not greater, numbers are anticipated as the industry continues its explosive growth. This makes it a truly unparalleled gathering for the advanced battery and electric and hybrid vehicle sectors.

The attendee profile is highly influential and diverse, including key decision-makers and technical experts from a wide range of roles and industries:

• Automotive OEMs: Engineers, R&D specialists, product development managers, and procurement professionals from major car manufacturers.
• Tier 1, 2, 3 Suppliers: Companies providing components, systems, and services to automotive manufacturers.
• Battery Manufacturers: Cell producers, pack assemblers, and material suppliers.
• Electric Motor & Power Electronics Manufacturers: Innovators in electric propulsion.
• Charging Infrastructure Developers & Operators: Companies building and managing EV charging networks.
• Aerospace & Defense: Professionals involved in electric propulsion for aircraft and military vehicles.
• Commercial & Off-Highway Vehicle Manufacturers: Companies developing electric trucks, buses, construction, and agricultural equipment.
• Marine & Recreational Vehicle Manufacturers: Exploring electrification for boats, ATVs, etc.
• Energy Storage Developers: Professionals from stationary energy storage companies, leveraging similar battery technologies.
• Research & Development Scientists: Academics and industry researchers pushing the boundaries of battery and EV technology.
• Government & Policy Makers: Interested in regulations, incentives, and infrastructure development.
• Investors & Financiers: Seeking opportunities in the rapidly growing EV and battery sectors.
• Design & Test Engineers: Focused on vehicle performance, safety, and validation.

This immense and highly specialized audience fosters unparalleled networking opportunities and facilitates critical business partnerships.

Electrifying Opportunities: Benefits and Perks of Attending

Attending the Electric & Hybrid Vehicle Technology Expo offers a multitude of strategic advantages for professionals navigating the dynamic world of e-mobility:

• Unrivaled Solution Sourcing: With over 1,300 suppliers across both co-located shows, you can explore the entire EV and battery supply chain in one place, finding everything from raw materials and components to complete battery packs, powertrains, and charging solutions.
• Discover Cutting-Edge Innovations: Witness live demonstrations of the latest electric motors, power electronics, battery management systems, and thermal management solutions. See how these technologies are being integrated into next-generation vehicles.
• Direct Access to Industry Leaders: Meet face-to-face with top engineers, R&D directors, and executives from leading automotive OEMs and tier suppliers. Engage in direct conversations, build relationships, and explore potential collaborations.
• Comprehensive Educational Program: Benefit from a robust conference featuring multiple tracks and hundreds of hours of expert-led sessions. Learn about new battery chemistries, advanced manufacturing techniques, regulatory changes, market forecasts, and the challenges and opportunities in EV/HEV development.
• Network with a Global Community: Connect with over 21,000 industry professionals from around the world, fostering invaluable peer-to-peer learning and opening doors to new business opportunities.
• Gain Actionable Insights: Discover real-world case studies, best practices, and innovative solutions to accelerate your product development, improve vehicle performance, and optimize manufacturing processes.
• Stay Ahead of Market Trends: Get a direct pulse on the future of the EV and battery industries, including advancements in solid-state batteries, ultra-fast charging, vehicle-to-grid (V2G) technology, and sustainable manufacturing practices.
• Efficient Business Development: Consolidate your sourcing, learning, and networking efforts into a single, highly efficient event, saving valuable time and travel expenses.
• Inspiring Keynotes & Panels: Hear from visionary leaders and industry titans who are shaping the future of electrified transportation.

Your Novi Launchpad: Nearby Hotels and Convenient Stay

Novi, Michigan, offers a wide range of hotel options to accommodate attendees of the Electric & Hybrid Vehicle Technology Expo, with many conveniently located near the Suburban Collection Showplace.

Some popular and convenient hotel options in Novi and the surrounding area include:

• Hyatt Place Detroit/Novi: Often a popular choice for its proximity and amenities.
• Homewood Suites by Hilton Detroit-Novi: Offers extended-stay amenities like kitchens, suitable for longer visits.
• DoubleTree by Hilton Detroit – Novi: A full-service hotel offering comfortable accommodations.
• Hilton Garden Inn Detroit/Novi: Another reliable Hilton brand option close to the venue.
• SpringHill Suites by Marriott Detroit Novi: Provides suite-style accommodations and is well-regarded for business travelers.
• Courtyard by Marriott Detroit Novi: A solid option for comfortable and convenient stays.
• Residence Inn by Marriott Detroit Novi: Offers suites with full kitchens, ideal for longer stays.
• Hampton Inn Commerce Novi: Located slightly further but still within easy driving distance, often offering competitive rates.

Given the immense popularity and large attendance of this co-located event, it is highly recommended to book your hotel accommodations well in advance. Many attendees utilize the official event housing block (if provided by the organizers) to secure discounted rates and ensure convenient access.

The Investment in Progress: Understanding the Cost to Attend

The cost to attend the Electric & Hybrid Vehicle Technology Expo is structured to offer flexibility, ranging from free expo access to comprehensive conference passes.

For Electric & Hybrid Vehicle Technology Expo 2025, while specific final pricing will be released closer to the event, based on previous years, you can expect the following general structure:

• Expo Pass: Often, access to the expansive exhibition floor is free if you register online in advance. This provides access to hundreds of exhibitors, live product demonstrations, and networking receptions. There may be a small fee (e.g., $35-$75 USD) for on-site registration without prior online registration.
• Conference Pass: To access the extensive multi-track conference program, including keynote speeches, technical sessions, and panel discussions, there will be a fee.
  • Early Bird Conference Pass: These rates are significantly lower, typically ranging from $1,295 to $1,795 USD for multi-day passes, with single-day options also available at a lower cost.
  • Standard/On-site Conference Pass: These rates will be higher, potentially reaching $1,695 to $2,495 USD for multi-day passes.
  • Workshops: Dedicated pre-conference workshops often have an additional fee (e.g., $595 – $895 USD).
  • Group Discounts: Organizers typically offer discounts for groups of attendees from the same company (e.g., 10-25% off for groups of 3+).

The free expo pass is a fantastic opportunity for anyone looking to survey the market and connect with suppliers. For those seeking in-depth knowledge and strategic insights, the conference passes represent a valuable investment in professional development and staying ahead in this rapidly evolving industry. Always consult the official event website for the most accurate and up-to-date pricing, registration deadlines, and any available discounts.

Plug In and Power Up Your Future at EV Tech Expo!

The Electric & Hybrid Vehicle Technology Expo in Novi, USA, is the indispensable annual event for anyone deeply involved in or looking to enter the world of electrified mobility. It’s where ground-breaking technologies are unveiled, critical industry insights are shared by visionaries, and the powerful collaborations that accelerate the future of transportation are forged. Don’t miss this unparalleled opportunity to deepen your expertise, discover the latest solutions, and ensure your business remains at the forefront of the electric vehicle revolution.

To learn more and secure your attendance at the next Electric & Hybrid Vehicle Technology Expo, visit: www.evtechexpo.com