As the world races toward a sustainable energy future, battery technology has become the cornerstone of innovation. The Battery Show North America, held annually in Novi, Michigan, stands at the forefront of this transformation. It is the largest and most comprehensive advanced battery manufacturing trade show in North America, drawing professionals and organizations from across the globe. Whether you’re an engineer, investor, researcher, or entrepreneur, this event is an unmatched gateway to the booming battery and EV sectors.
Venue Details
The Battery Show North America takes place at the Suburban Collection Showplace in Novi, Michigan. This state-of-the-art venue is strategically located within the Detroit metropolitan area, making it a convenient spot for both domestic and international attendees. The venue is known for its modern facilities, expansive exhibit space, and easy accessibility.
Event Timing and Schedule
The show typically runs over three days in mid-September. It kicks off early each morning around 8:30 AM and runs through the evening, offering attendees full days of conferences, exhibitions, keynote sessions, and networking opportunities. The final schedule is usually released a few months prior, allowing attendees to plan their visit around the most relevant sessions and demos.
Product Categories
The Battery Show covers an incredibly diverse range of product segments within the battery and electric vehicle ecosystems. These include:
- Advanced Battery Technologies (Li-ion, Solid State, etc.)
- EV & Hybrid Vehicle Components
- Battery Management Systems (BMS)
- Charging Infrastructure
- Manufacturing Equipment & Automation
- Thermal Management Solutions
- Raw Materials & Chemicals
- Energy Storage Systems
- Testing & Simulation Equipment
- Power Electronics
Each booth and exhibitor brings the latest in research, design, and application to the show floor, making it a goldmine of information and opportunity.
Industries and Attendees
This trade show draws professionals from a wide array of industries, including:
- Automotive & Transportation
- Energy Storage & Utilities
- Consumer Electronics
- Aerospace & Defense
- Medical Devices
- Industrial Manufacturing
You’ll find everyone from C-level executives and engineers to R&D scientists and purchasing managers, all converging to learn, source, and partner.
Visitor Count and Exhibitor Profile
The Battery Show North America draws over 15,000 attendees and features more than 750 exhibitors from around the world. This makes it not only a comprehensive showcase of technologies but also a powerful networking hub. Many companies also use the show to launch new products or make significant industry announcements.
Cost of Attendance
The expo floor is generally free for those who register in advance. However, access to the full technical conference and keynote sessions requires a paid pass. Pricing varies based on the level of access and how early you register. Group discounts are often available, and students or academic professionals may qualify for reduced pricing.
Nearby Hotels and Accommodation
Novi and the greater Detroit area offer a wide range of hotel options to suit every budget and preference. Some of the most convenient options near the Suburban Collection Showplace include:
- Hyatt Place Detroit/Novi – Directly connected to the venue for maximum convenience.
- Hilton Garden Inn Detroit/Novi – A modern stay with full amenities.
- Four Points by Sheraton Detroit Novi – Comfortable and close by.
- Residence Inn Detroit Novi – Ideal for extended stays.
- DoubleTree by Hilton Hotel Detroit – Novi – A good mid-range option.
All these accommodations are within a short drive of the venue, with several offering shuttle services or being within walking distance.
Why Attend the Battery Show?
1. Innovation Showcase
See the latest battery technologies and product launches first-hand. Exhibitors often debut new materials, components, and manufacturing techniques.
2. High-Level Education
The conference program offers in-depth sessions on battery design, testing, manufacturing, market trends, and more. Led by industry veterans and research leaders, these sessions are a major draw.
3. Business Networking
Meet suppliers, engineers, and decision-makers from top-tier battery manufacturers, EV brands, and system integrators. The networking lounges, matchmaking programs, and social events are excellent for creating new business opportunities.
4. Technical Demos and Workshops
Interactive exhibits and product demos help attendees gain hands-on insights into the functionality and benefits of various systems and tools.
5. Policy and Market Insight
Stay informed on global market trends, regulatory changes, and sustainability initiatives from keynotes and panel discussions.
6. Co-Located Events
The Battery Show is co-located with the Electric & Hybrid Vehicle Technology Expo, giving you dual access to one of the most important sectors in energy and mobility.
Perks of Attending
- Exclusive access to breakthrough innovations
- Engage with technical experts one-on-one
- Learn from real-world case studies and data
- Discover supply chain and manufacturing partners
- Gain certifications or credits in specialized workshops
Final Thoughts
The Battery Show North America is more than just a trade event—it’s a comprehensive platform for discovery, learning, and connecting in one of the fastest-growing technology sectors on the planet. Whether you’re looking to expand your knowledge, source new technology, or grow your network, this event offers a one-stop solution.