Powering Our Future: Your Essential Guide to the Electric & Hybrid Vehicle Technology Expo in Novi, USA

The automotive industry is undergoing its most profound transformation in over a century. Electric vehicles (EVs) and hybrid electric vehicles (HEVs) are no longer niche products; they are rapidly becoming the mainstream, driven by technological advancements, environmental imperatives, and evolving consumer demand. This seismic shift requires an entire ecosystem of innovation, from the fundamental raw materials and battery chemistry to advanced powertrains, charging infrastructure, and sophisticated manufacturing processes. For engineers, business leaders, R&D professionals, and innovators converging to explore ground-breaking products, forge critical partnerships, and discover the solutions that are powering the next generation of electrified transportation, staying at the forefront of this dynamic evolution is not merely beneficial; it’s absolutely vital for competitive advantage and sustainable growth. This is precisely why the Electric & Hybrid Vehicle Technology Expo in Novi, USA, stands as North America’s largest and most comprehensive event dedicated to advanced battery and electric and hybrid vehicle technology. It’s a powerhouse gathering that accelerates progress and electrifies the future of mobility.

Crucially, the Electric & Hybrid Vehicle Technology Expo is co-located with The Battery Show North America, creating an unparalleled, synergistic experience. This powerful combination means that attendees gain direct access to the entire supply chain, from the chemical components of advanced batteries to the integrated systems of electric and hybrid vehicles. The expo serves as a vibrant marketplace where the latest battery materials, cell designs, battery management systems, thermal management solutions, electric motors, power electronics, charging technologies, and manufacturing equipment are showcased. It’s an indispensable forum for networking, knowledge exchange, and commercial success. Whether you are an engineer designing a more efficient electric powertrain, a material scientist developing the next generation of battery cells, a purchasing manager seeking innovative suppliers, or a company leader navigating the complexities of EV production, this co-located event offers a truly immersive and comprehensive experience that directly contributes to accelerating the electrification of transportation. It’s where the future of mobility is built, literally, from the ground up.

The Epicenter of Electrification: The Venue and Its Time

While the event has recently relocated for future editions, the Electric & Hybrid Vehicle Technology Expo (and The Battery Show North America) has a rich and successful history in Novi, Michigan. This location is strategically chosen due to its prominence within the greater Detroit area – often considered the automotive capital of North America. This central location in a key manufacturing and R&D hub makes it an ideal meeting point for the industry, offering convenient access to numerous automotive OEMs, Tier 1 suppliers, engineering firms, and a deep talent pool immersed in vehicle electrification. The region’s robust infrastructure and historical significance in automotive innovation provide a fertile ground for the expo’s focus.

For many years, the Electric & Hybrid Vehicle Technology Expo in Novi was consistently held at the Suburban Collection Showplace, located at 46100 Grand River Avenue, Novi, MI 48374, USA. This modern and spacious exhibition center provided ample room for a vast array of exhibitors, live demonstrations, and dedicated conference areas, ensuring a productive and comfortable experience for thousands of attendees. Its accessibility via major highways in the Detroit metropolitan area contributed to its appeal as a venue.

However, it’s important to note for future planning: Starting in 2024, the co-located Electric & Hybrid Vehicle Technology Expo and The Battery Show North America moved to Huntington Place in Detroit, Michigan. This relocation to a larger, more central venue reflects the rapid growth and increasing importance of the event in the global battery and EV sectors. Huntington Place (formerly known as TCF Center), located at 1 Washington Boulevard, Detroit, MI 48226, USA, offers even more expansive exhibition space and advanced facilities to accommodate the growing demand.

The Electric & Hybrid Vehicle Technology Expo is an annual event, consistently held in the autumn (typically October) to showcase the latest advancements emerging throughout the year. For 2025, the co-located Electric & Hybrid Vehicle Technology Expo and The Battery Show North America will take place from October 6-9, 2025, at Huntington Place, Detroit, MI.

The overall event spans four intensive days, structured to maximize learning, networking, and business opportunities:

• Day 1 (e.g., Monday, October 6, 2025): This day is often dedicated to pre-conference workshops and deep-dive sessions, providing an opportunity for more focused learning on specific technical topics. There might also be early registration and potentially an opening reception.
• Days 2-3 (e.g., Tuesday-Wednesday, October 7-8, 2025): These are the core exhibition days. The expo hall is fully open, bustling with exhibitors, product demonstrations, and networking. The main conference sessions typically run in parallel across multiple tracks, featuring keynote speakers, panel discussions, and technical presentations from industry experts. These days see peak attendance.
• Day 4 (e.g., Thursday, October 9, 2025): The final day usually includes continued access to the exhibition hall and concluding conference sessions, allowing attendees to finalize meetings, explore any remaining exhibits, and absorb last-minute insights before the event closes in the afternoon.

This comprehensive four-day format ensures that attendees can efficiently gain deep industry insights, forge critical connections, and explore the entire range of technologies driving the EV and hybrid revolution.

Powering the Future: Product and Solution Categories

The exhibition floor at the Electric & Hybrid Vehicle Technology Expo (and its co-located Battery Show) is a vast landscape of innovation, showcasing the entire ecosystem required to build and operate electric and hybrid vehicles. From fundamental materials to integrated systems, attendees can explore solutions across numerous product and service categories, including:

• Battery Technology (extensive due to co-location with The Battery Show):
  • Battery Cells: Cylindrical, prismatic, pouch cells; various chemistries (Li-ion, solid-state, LFP, NMC, etc.).
  • Battery Packs: Design, assembly, integration, and manufacturing of complete battery packs for vehicles.
  • Battery Management Systems (BMS): Hardware and software for monitoring, balancing, and protecting battery packs.
  • Battery Materials: Anodes, cathodes, electrolytes, separators, binders, foils, and other raw materials.
  • Battery Manufacturing Equipment: Cell and pack assembly lines, coating equipment, drying ovens, formation and aging equipment, testing systems.
  • Thermal Management for Batteries: Cooling plates, heat sinks, dielectric fluids, thermal interface materials, chillers.
  • Recycling & Second-Life Applications: Solutions for end-of-life battery management and repurposing.
• Electric Powertrain Components & Systems:
  • Electric Motors: Traction motors, in-wheel motors, motor controllers, and integrated e-axles.
  • Inverters & Converters: Power electronics for managing power flow between battery, motor, and other systems.
  • Transmissions & Drivetrain Components: Optimized for EV and HEV applications.
  • Gearboxes & Reducers: For electric powertrains.
• Power Electronics & Electrical Systems:
  • High-Voltage Cabling & Connectors: Designed for EV/HEV applications.
  • Fuses & Circuit Protection: For high-voltage systems.
  • Capacitors & Inductors: For power electronics.
  • Semiconductors: SiC (Silicon Carbide) and GaN (Gallium Nitride) power devices for efficiency.
• Charging Infrastructure & Technology:
  • EV Chargers: AC Level 2, DC Fast Chargers (DCFC), V2G (Vehicle-to-Grid) technology.
  • Wireless Charging Solutions: Inductive charging for EVs.
  • Charging Cables & Connectors:
  • Charging Management Software: For public and fleet charging networks.
• Thermal Management Solutions (Vehicle Level):
  • Cooling systems for motors, inverters, and cabin climate control in EVs/HEVs.
  • Refrigerants, heat pumps, and integrated thermal systems.
• Testing, Simulation & Validation:
  • Battery Testing Equipment: Cell, module, and pack level testers.
  • Dynamometers: For powertrain and full vehicle testing.
  • HIL (Hardware-in-the-Loop) & SIL (Software-in-the-Loop) Simulation: For component and system validation.
  • Environmental Testing Chambers: For temperature, humidity, and vibration testing.
  • NVH (Noise, Vibration, Harshness) Testing: For EV powertrains.
• Materials & Lightweighting:
  • Advanced composites, aluminum alloys, and high-strength steels for EV body structures to offset battery weight.
  • Adhesives, sealants, and coatings specifically for EV/HEV manufacturing and battery protection.
• Manufacturing & Assembly Equipment:
  • Robotics and automation for EV/HEV assembly lines.
  • Battery manufacturing automation.
  • Precision machinery for electric motor and power electronics production.
• Electric Vehicle & Hybrid Vehicle Systems:
  • Integrated platforms, concepts, and complete vehicle solutions, primarily focused on the underlying technology.

This comprehensive exhibit floor enables attendees to source everything from raw materials to complete powertrain systems and the essential equipment needed for manufacturing and testing.

The Driving Force: Visitor Count and Demographics

The Electric & Hybrid Vehicle Technology Expo, co-located with The Battery Show North America, is a massively popular and rapidly growing event. Its status as North America’s largest and most comprehensive event for advanced battery manufacturing and electric vehicles attracts a huge and highly qualified audience. Recent editions have seen significant growth, with attendance figures reflecting the explosive expansion of the EV and battery industries.

Combined, the Electric & Hybrid Vehicle Technology Expo and The Battery Show North America typically draw over 19,000 to 21,000+ attendees annually. This makes it one of the largest and most influential gatherings for professionals in the advanced battery and electrified vehicle industries. The high attendance figures underscore the event’s importance as a central hub for innovation, networking, and business development.

The attendee profile at this co-located event is exceptionally diverse and includes key decision-makers and technical experts from across the entire e-mobility value chain:

• Engineers: A substantial majority, including battery engineers, electrical engineers, mechanical engineers, powertrain engineers, R&D engineers, manufacturing engineers, and test & validation engineers from OEMs, Tier 1 suppliers, and specialized tech companies.
• R&D Professionals & Scientists: Researchers focused on new battery chemistries, materials science, power electronics, and advanced manufacturing processes.
• Business Development & Sales Professionals: From companies offering components, systems, and services, actively seeking new customers and partnerships.
• Executives & Senior Management: CEOs, CTOs, VPs of Engineering, Directors of Electrification, and other high-level decision-makers from leading automotive and technology companies.
• Purchasing & Supply Chain Managers: Actively sourcing new materials, components, and solutions for their EV/HEV programs.
• Manufacturing & Production Professionals: Involved in optimizing and scaling up the production of EV components and vehicles.
• Quality Control Experts & Consultants: Ensuring the safety, reliability, and performance of electrified vehicle systems.
• Government & Regulatory Representatives: Involved in shaping policies and standards for EV adoption and safety.
• Investors & Venture Capitalists: Exploring opportunities in the rapidly expanding battery and EV market.
• Industry Sectors Represented:
  • Automotive OEMs (Passenger Cars, Commercial Vehicles, Buses)
  • Tier 1 & Tier 2 Automotive Suppliers
  • Battery Manufacturers (Cell, Module, Pack)
  • Power Electronics & Semiconductor Companies
  • Charging Infrastructure Providers
  • Raw Material Suppliers
  • Testing & Simulation Software/Hardware Companies
  • Aerospace, Marine, Off-Highway (for electrification applications)
  • Energy Storage System Providers

The sheer volume and quality of attendees ensure a vibrant and highly productive environment for networking, learning, and accelerating business in the electric and hybrid vehicle sector.

Igniting Your Progress: Benefits and Perks of Attending

Attending the Electric & Hybrid Vehicle Technology Expo, co-located with The Battery Show North America, offers an unparalleled array of benefits and unique perks for anyone involved in the electrified vehicle industry:

• Unrivaled Solution Sourcing: With over 1,300 suppliers across both co-located shows, you can explore the entire EV and battery supply chain in one place, finding everything from raw materials and components to complete battery packs, powertrains, and charging solutions. This is North America’s largest showcase.
• Comprehensive Industry Overview: Gain a holistic view of the latest trends, technologies, and market dynamics across battery manufacturing, EV powertrain development, thermal management, energy storage, and charging infrastructure.
• Cutting-Edge Innovation on Display: Witness live product demonstrations, interact with the newest battery chemistries, advanced power electronics, innovative manufacturing equipment, and sophisticated testing solutions that are driving the industry forward.
• Expert-Led Conference Content: Access a robust, multi-track conference program featuring over 240 speakers and more than 130 hours of education. Hear from leading engineers, scientists, and executives on topics ranging from new battery design, manufacturing scalability, EV integration, sustainability, and regulatory outlooks.
• Strategic Networking Opportunities: Connect with 21,000+ industry professionals, including engineers, OEM decision-makers, startup innovators, R&D experts, and policy influencers. Dedicated networking receptions, roundtable discussions, and on-floor programming provide ample opportunities to build critical relationships.
• Exclusive Insights from Keynotes: Hear inspirational and informative keynote addresses from top OEM executives and pioneering innovators who share their visions, insights, and strategies for the future of electrification.
• Identify Future Partners & Collaborators: The expo is a prime environment for forging new business relationships, finding potential suppliers, and exploring strategic partnerships that can accelerate your projects and market entry.
• Problem-Solving & Knowledge Exchange: Discuss specific challenges with experts, learn about best practices, and discover solutions to improve battery efficiency, reduce manufacturing costs, and enhance the performance and safety of EV/HEV systems.
• Targeted Learning Tracks: The conference often features specialized tracks allowing you to tailor your learning experience to your specific interests, whether it’s battery chemistry, manufacturing processes, vehicle integration, or energy storage.
• Cost-Effective Access: While the full conference passes have a fee, a free Expo Pass is usually available for qualified attendees who register in advance. This provides invaluable access to the exhibition floor and its vast array of suppliers and technologies.

For any professional navigating the complexities and opportunities of the electric and hybrid vehicle landscape, this co-located expo is an indispensable annual destination to stay informed, connected, and competitive.

Your Novi Launchpad: Nearby Hotels and Convenient Stay

Novi, Michigan, being a major hub for the automotive industry, offers a wide range of hotel options to accommodate attendees of the Electric & Hybrid Vehicle Technology Expo. As the event is incredibly popular and attracts thousands, it is highly recommended to book your hotel accommodations well in advance, ideally leveraging any official event housing blocks to secure discounted rates and ensure convenient access.

While the event has moved to Huntington Place in Detroit starting 2024, if it were still in Novi at the Suburban Collection Showplace, here are some hotels that were popular choices due to their proximity:

• Hyatt Place Detroit/Novi: Often the most convenient, as it is directly connected to the Suburban Collection Showplace via an enclosed walkway, offering seamless access to the expo.
• Hilton Garden Inn Detroit/Novi: Located very close to the Suburban Collection Showplace, often within walking distance or a very short drive.
• The Baronette Renaissance Detroit-Novi Hotel: A more upscale option known for its amenities and service, located a short drive from the expo center.
• Residence Inn by Marriott Detroit Novi: Ideal for extended stays, offering suite-style accommodations with kitchenettes, a short drive from the venue.
• Holiday Inn Express & Suites Novi: A reliable and often more budget-friendly option, providing comfortable accommodations and a convenient location.
• DoubleTree by Hilton Detroit – Novi: A full-service hotel offering comfortable accommodations and a short drive to the expo.
• SpringHill Suites by Marriott Detroit Novi: Provides suite-style accommodations and is well-regarded for business travelers, requiring a short drive.

Many of these hotels are located within commercial areas that offer a variety of dining and retail options, adding convenience for attendees. When the event moves to Huntington Place in downtown Detroit, attendees will find an even wider array of hotel options within walking distance or a very short ride, directly in the vibrant downtown core. Always check the official event website for the most current information on recommended hotels and any special group rates available for attendees.

The Investment in Electrification: Understanding the Cost to Attend

One of the significant advantages of the Electric & Hybrid Vehicle Technology Expo, co-located with The Battery Show North America, is its tiered access model, which includes a highly valuable free option. This approach aims to make the event accessible to a broad audience within the industry.

Here’s an overview of typical registration costs, based on information from recent and upcoming events:

• Expo-Only Pass:
  • FREE: This is a major benefit. By registering in advance (usually by a specific deadline, e.g., September 5th for the 2025 event), qualified attendees can secure a free Expo Pass. This pass grants full access to the vast exhibition floor, allowing you to explore hundreds of supplier booths, witness product demonstrations, and engage in direct networking. It typically also includes access to any free-to-attend open forums or presentations happening directly on the show floor.
  • Note: If registering very late (e.g., within a month of the event or on-site), a small fee (e.g., $35-$75 USD) might apply for the Expo Pass.
• Conference Passes (Paid Access):
  • For those seeking deeper technical insights and strategic discussions, the conference program requires a paid pass. These passes provide access to multiple tracks of expert-led sessions, keynotes, and panel discussions. Pricing varies based on the number of days and the registration period (early bird vs. standard vs. on-site).
  • Workshops (often Day 1 only): Typically priced separately, around $595 – $895 USD for a single workshop.
  • 1-Day Conference Pass: Approximately $945 – $1,095 USD
  • 2-Day Conference Pass: Approximately $1,295 – $1,695 USD
  • 3-Day Conference Pass: Approximately $1,695 – $2,095 USD
  • All-Access Pass (includes Workshops, all conference days, and Expo access): This is the most comprehensive option, typically ranging from $2,095 – $2,495 USD.
  • Note: Early bird discounts are substantial, so planning and registering well in advance can lead to significant savings (e.g., saving $400 or more on a full pass).
• Group Discounts: Often available for teams of 3 or more, offering percentage-based savings (e.g., 10-25% off for groups).

The investment in a conference pass is highly justified by the unparalleled depth of technical content, the strategic insights from industry leaders, and the quality of networking opportunities. For anyone actively engaged in the design, development, manufacturing, or testing of electric and hybrid vehicles and their components, the return on this investment in terms of knowledge and connections is immense.

Drive into the Future: Secure Your Place at the Electric & Hybrid Vehicle Technology Expo!

The Electric & Hybrid Vehicle Technology Expo, co-located with The Battery Show North America, is the definitive annual event for anyone propelling the electric and hybrid vehicle revolution forward. It’s where the latest innovations in battery technology meet advanced powertrain solutions, and where industry leaders, engineers, and suppliers converge to build the future of sustainable mobility. If you are an innovator crafting the next generation of EV components, a manufacturer scaling up battery production, a researcher exploring cutting-edge materials, or a business leader navigating the electrified landscape, then securing your place at this expo is not just an option—it’s an essential mission for staying ahead, forging key partnerships, and contributing to a cleaner, more efficient transportation future. Don’t miss this unparalleled opportunity to be part of the charge!

To learn more about the upcoming Electric & Hybrid Vehicle Technology Expo and to register for your pass, visit: www.evtechexpo.com