overview of the global licensing expo

The Global Licensing Expo, Las Vegas, USA is the premier international trade event dedicated to brand licensing and product merchandising. This world-renowned event is an unmissable opportunity for brand owners, licensees, manufacturers, retailers, and marketers from across the globe to connect, collaborate, and capitalize on branding strategies that span industries. Held annually in Las Vegas, the expo serves as a dynamic platform where the world’s most powerful brands come together under one roof to showcase their intellectual properties (IPs) and explore global business opportunities.

The event is organized by Informa Markets, a trusted name in global exhibitions and B2B events, and is officially supported by Licensing International, the leading trade organization for the global licensing industry.

venue details

The Global Licensing Expo is hosted at the Mandalay Bay Convention Center, one of Las Vegas’ largest and most prestigious event venues. This state-of-the-art facility is located at 3950 S Las Vegas Blvd, Las Vegas, NV 89119, and boasts world-class amenities including expansive exhibit spaces, networking lounges, food courts, business centers, and hospitality suites to accommodate thousands of exhibitors and attendees with ease.

event dates and timings

The Global Licensing Expo, Las Vegas, USA is scheduled to take place from May 20 to May 22, 2025.

• Exhibition timings:
  • May 20: 9:00 AM – 5:30 PM
  • May 21: 9:00 AM – 5:30 PM
  • May 22: 9:00 AM – 3:00 PM

This three-day event promises a packed schedule of exhibits, conferences, keynote sessions, and live product demonstrations.

visitor and exhibitor profile

Each year, the Global Licensing Expo attracts over 16,000 attendees and more than 5,000 brands from 70+ countries, making it one of the most comprehensive licensing gatherings in the world. The show brings together a wide range of professionals, including:

• Retail buyers and category managers
• Licensing agents and consultants
• Manufacturers and product developers
• Brand owners and entertainment executives
• Marketing and advertising professionals

key product categories

The expo covers a wide spectrum of licensing categories, including but not limited to:

• Entertainment and character brands
• Sports and lifestyle branding
• Art and design licensing
• Fashion and apparel licensing
• Corporate brands and FMCG products
• Non-profit and cause-related organizations
• Gaming and digital media
• Toys, publishing, and animation

Each of these categories is presented through interactive booths, immersive experiences, and live showcases that allow attendees to explore brand potential in depth.

cost of participation and entry

General attendee registration is free for qualified industry professionals if completed in advance. However, onsite registration and some premium networking sessions, workshops, or private forums may come with an associated fee ranging from $50 to $500, depending on the level of access. Early registration is highly recommended to avoid additional charges and to secure access to exclusive keynote events and matchmaking services.

Exhibitors must apply through the official portal and select booth packages based on their brand size and space requirements. Prices vary depending on square footage and additional services.

benefits of attending

Attending the Global Licensing Expo offers numerous benefits to both newcomers and industry veterans:

• Global exposure: Connect with international brands and buyers from every corner of the world.
• Networking opportunities: Engage with industry experts, licensing veterans, and top-tier retailers.
• Trend forecasting: Get first-hand access to market trends, emerging IPs, and consumer behavior insights.
• Educational sessions: Attend curated seminars, masterclasses, and panels led by industry pioneers.
• Product innovation: Discover how licensed brands are being leveraged in innovative product formats.
• Exclusive announcements: Be the first to hear about new collaborations, licensing deals, and market entries.
• Business matchmaking: Make use of AI-powered networking tools to connect with the right partners before, during, and after the show.

perks for exhibitors

For exhibitors, the perks are equally compelling:

• High-impact branding exposure
• Access to global retailers and licensees
• Lead generation tools
• Private meeting spaces and concierge services
• Comprehensive media coverage from global trade journals and influencers

educational content and sessions

The expo also features a series of well-structured educational tracks under the Licensing University banner, covering topics such as:

• Licensing contracts and legalities
• International expansion strategies
• Retail trends and e-commerce
• Digital rights and NFTs in licensing
• Sustainability in licensed products

These sessions are designed to help both beginners and seasoned professionals refine their knowledge and elevate their licensing strategy.

nearby hotels and accommodations

Las Vegas offers a wide variety of accommodations in close proximity to the Mandalay Bay Convention Center. Here are some recommended nearby hotels:

• Four Seasons Hotel Las Vegas – Located within the Mandalay Bay complex, offers luxurious suites and direct convention access.
• Delano Las Vegas – A sophisticated, all-suite hotel next to Mandalay Bay with great amenities.
• Luxor Hotel & Casino – A more budget-friendly option within walking distance to the venue.
• Tropicana Las Vegas – A Hilton DoubleTree property offering mid-range comfort just a short distance away.
• Excalibur Hotel & Casino – Affordable and family-friendly with convenient shuttle services to Mandalay Bay.

Early booking is recommended as the event dates are peak periods for business travel.

transportation and accessibility

The Harry Reid International Airport (LAS) is just 10 minutes away from the venue, making it easily accessible for international and domestic travelers. Ride-sharing services, taxis, and dedicated shuttle services are available for attendee convenience. Las Vegas Monorail and RTC bus services also offer cost-effective public transport options to reach the expo.

why the global licensing expo stands out

Unlike any other event in the licensing calendar, the Global Licensing Expo, Las Vegas, USA provides direct access to the world’s most valuable and influential intellectual properties. Whether you’re looking to expand your retail portfolio, explore new product categories, or launch into international markets, this event offers unmatched opportunities for growth, innovation, and long-term success.

who should attend

• Businesses exploring brand extension opportunities
• Startups aiming to license well-known IPs
• Legal and IP consultants
• Toy manufacturers, fashion retailers, FMCG producers
• Media & entertainment professionals
• Marketing & licensing students and scholars