Step into a world where creativity meets cutting-edge technology, where brilliant ideas are transformed into eye-catching realities, and where the future of visual communication is unveiled. Welcome to the ISA International Sign Expo, the premier event for the sign, graphics, and visual communications industry. Held annually, this powerhouse of innovation alternates between the vibrant cities of Orlando, Florida, and Las Vegas, Nevada. When it descends upon Orlando, it transforms the city into a buzzing hub of industry leaders, innovators, and enthusiasts, all eager to witness and shape the next big thing in signage.

Where the Magic Happens: The Venue and Its Dates

When ISA International Sign Expo comes to Orlando, it finds its home at the magnificent Orange County Convention Center (OCCC). This sprawling, state-of-the-art facility, located at 9899 International Drive, Orlando, FL 32819, USA, is renowned for its vast exhibition halls, modern amenities, and central location, making it an ideal backdrop for an event of this scale.

The Expo typically runs for three days, usually from a Wednesday to a Friday, with pre-conference education sessions often kicking off on the Tuesday before. For instance, looking ahead, ISA International Sign Expo is slated to return to Orlando in April 2026, from Wednesday, April 8th to Friday, April 10th, with pre-conference sessions on Tuesday, April 7th. It will also be back in Orlando in April 2028 (April 19-21) and 2030. These consistent dates make planning your attendance a breeze, allowing you to mark your calendars well in advance.

A Kaleidoscope of Innovation: Product Categories You’ll Discover

The exhibition floor at ISA International Sign Expo is a vibrant tapestry of products and services that define the visual communications industry. Whether you’re looking to upgrade your existing equipment, discover new materials, or explore revolutionary technologies, you’ll find it all here. Expect to see a comprehensive array across these key categories:

• Wide Format and 3D Printing: Witness the latest advancements in large-format inkjet printers, grand format systems, and the burgeoning world of 3D printing for signage applications. See demonstrations of incredible detail, speed, and versatility.
• Digital Signage Solutions: From interactive displays and LED video walls to content management systems and software, this segment showcases how dynamic digital signage is transforming spaces and engaging audiences.
• LEDs and Lighting: Explore the evolution of energy-efficient and dynamic LED modules, lighting systems, and illuminated sign technologies that make signs stand out, day or night.
• Vehicle Wraps and Graphics: Get hands-on with the newest vinyl films, application tools, and techniques for transforming vehicles into powerful mobile advertisements. Live wrapping demonstrations are often a highlight.
• Sign Making Materials and Substrates: Discover an extensive range of materials, including acrylics, aluminum, PVC, foam boards, and sustainable options, along with innovative laminates and adhesives.
• Software and Design Solutions: Explore design software, RIP software, workflow management tools, and business solutions tailored specifically for the sign and graphics industry, streamlining operations and boosting creativity.
• Neon and Traditional Signage: While embracing the new, the show also honors the craft of traditional sign making, showcasing advancements in neon bending, channel letter fabrication, and classic sign aesthetics.
• Fabrication Equipment: From CNC routers and laser cutters to channel letter bending machines and welding equipment, see the machinery that brings designs to life.
• Installation and Maintenance Tools: Find everything you need for efficient and safe sign installation, including lifts, hoists, fasteners, and cleaning solutions.
• Business Management & Services: Connect with companies offering business consulting, insurance, financing, and marketing services specifically for sign companies.

This extensive range ensures that everyone, from small sign shops to large national corporations, finds what they need to innovate and grow.

The Pulse of the Industry: Visitor Count and Demographics

ISA International Sign Expo consistently attracts a massive and highly engaged audience. The event routinely sees tens of thousands of attendees. For example, the 2024 event in Orlando surpassed pre-COVID attendance levels for Orlando with 19,500 registered attendees, and the 2025 event, held in Las Vegas, welcomed nearly 18,000 registered attendees. These numbers reflect the show’s significance and its ability to draw decision-makers and professionals looking to invest.

The visitor profile is diverse, encompassing:

• Sign Shop Owners and Managers: The core audience, seeking new equipment, materials, and business strategies.
• Print Service Providers: Expanding into signage or looking for the latest wide-format printing solutions.
• Designers and Architects: Exploring new materials and technologies for architectural signage and environmental graphics.
• Retailers and Brand Marketers: Looking for innovative ways to enhance their visual presence and customer engagement.
• Installation Professionals: Seeking the latest tools, safety equipment, and best practices.
• Manufacturers and Suppliers: Showcasing their latest products and building industry partnerships.
• Educators and Students: Keeping abreast of industry trends and preparing for future careers.

This rich mix creates an incredibly dynamic and fertile ground for networking and business development.

The Perks of Being There: Why You Can’t Miss It

Attending ISA International Sign Expo is not just an option; it’s a strategic imperative for anyone serious about the sign, graphics, and visual communications industry. Here’s why:

• Unrivaled Product Discovery: This is where you see, touch, and experience the very latest technologies before they hit the mainstream. Many exhibitors launch new products at the Expo, giving you a competitive edge.
• Hands-On Demonstrations: Unlike online research, you can witness machinery in action, test materials, and get immediate answers to your questions from product experts.
• High-Value Education: The Expo offers a robust educational program with dozens of sessions led by industry experts. Learn about new techniques, business strategies, regulatory compliance, design trends, and emerging markets. These sessions provide actionable insights to boost your skills and your bottom line.
• Powerhouse Networking: Connect face-to-face with peers, potential partners, suppliers, and even competitors. Forge invaluable relationships, share insights, and discover collaborative opportunities that can propel your business forward. The dedicated networking events, like “ISA ROCKS: The Industry Party,” are legendary for their ability to foster connections in a relaxed setting.
• Market Insight and Trends: Gain a comprehensive understanding of the industry’s direction. From the increasing adoption of digital signage to sustainable material innovations, you’ll leave with a clear picture of what’s next.
• Problem-Solving Solutions: Bring your business challenges to the show floor. With hundreds of exhibitors under one roof, you’re bound to find a solution, a product, or an expert who can help you overcome obstacles.
• Inspiration and Innovation: Immerse yourself in a vibrant environment of creativity and ingenuity. The sheer volume of new ideas and technologies will spark your imagination and inspire you to push the boundaries of your own work.

Your Home Away From Home: Nearby Hotels in Orlando

Orlando’s International Drive area, where the Orange County Convention Center is located, is a prime hospitality zone, offering an abundance of hotels to fit every budget and preference. Booking early is highly recommended, as the Expo draws a large crowd. Some popular choices within close proximity to the OCCC include:

• Rosen Centre Hotel: Directly connected to the OCCC via a skywalk, offering ultimate convenience.
• Hyatt Regency Orlando: Another excellent option with direct pedestrian access to the Convention Center and a wide array of amenities.
• Hilton Orlando: Known for its spacious rooms and resort-style amenities, often connected by a pedestrian bridge.
• Rosen Shingle Creek: A larger resort-style hotel, a short drive or shuttle ride away, offering extensive facilities.
• Many other mid-range and budget-friendly options: Numerous hotels like the Rosen Inn at Pointe Orlando, Avanti International Resort, and various Marriott and Embassy Suites properties are located along International Drive, offering shuttle services or easy access to the convention center via ride-sharing or I-RIDE Trolley.

Consider what’s most important to you – direct access, resort amenities, or budget-friendliness – when making your selection.

The Investment: Understanding the Cost to Attend

The cost of attending ISA International Sign Expo varies based on your registration type and how early you register. Early bird discounts are significant, so planning ahead pays off.

Typically, there are a few registration tiers:

• Trade Show Only Pass: This generally provides access to the exhibition floor. Historically, this pass has been free for ISA members if registered early, and a nominal fee (e.g., $30-$40 USD) for non-members or for onsite registration.
• Individual Education Package: This pass grants access to the exhibition floor plus a selection of educational sessions. Prices can range from approximately $525 USD for members to $700 USD for non-members.
• Company Education Package: For businesses sending multiple employees, a company package often provides a more cost-effective solution for a group of 3-15 employees, potentially costing around $1500 USD for members and $2000 USD for non-members.
• Workshops and Special Events: Certain specialized workshops, tours, or exclusive networking events may have separate additional fees.

Always check the official ISA Sign Expo website for the most current and precise pricing structure, as well as details on what each pass includes. View your attendance as an investment in knowledge, connections, and the future success of your business.

Your Future in Signage Starts Here!

The ISA International Sign Expo in Orlando is an unparalleled opportunity to immerse yourself in the dynamic world of visual communications. It’s where innovation takes center stage, where connections are forged, and where the industry’s future is shaped. If you’re passionate about signs, graphics, and visual communication, this is one event you simply cannot afford to miss. Plan your visit, prepare to be inspired, and get ready to elevate your business to new heights!

To explore more and secure your place at the next ISA International Sign Expo, visit: signexpo.org